The Kraft Macaroni and Cheese brand will no longer exist.
Soon, the boxes at your neighborhood grocery store will say “Kraft mac & cheese.”
The parent company Kraft Heinz explained in a statement that the name change was made to reflect how customers “talk about the brand.”
Additionally, Kraft will change its logo for the first time in 85 years, which will change how the box appears.
The noodle smile, which is now even more delicious and dripping with creamy, cheesy goodness, is the brand’s most recognizable asset, Kraft said. The iconic blue box now only has a single color of blue.
According to the company, the new packaging will start showing up in stores in August.
Every day, Kraft claims to sell more than a million boxes of mac and cheese under its current brand.
How fans reacted
The name change may not be news to some people.
Nowadays, rather than writing out “Macaroni,” many people refer to the brand type as “mac & cheese,” as Kraft itself has acknowledged.
Particularly, some fans responded and expressed disapproval of Kraft’s rebranding.
The most underwhelming rebrand since Facebook, according to one Twitter user, was Kraft switching from macaroni and cheese to “mac and cheese.”
Another person said, “You ought to have changed it to Kraft MAC (Mac and cheese),”
Furthermore, “While I know that Kraft Macaroni & Cheese has undergone an “official” name change, weren’t we all just calling it “Mac & Cheese” at first?”
The history behind Kraft
However, this is not Kraft’s first rebranding.
In fact, since its inception, it has changed this a few times.
Its Mac & Cheese was marketed as Kraft Dinner in 1937, and the box’s main color was yellow.
A little оver 15 years later, Kraft made the switch tо the blue bоxes, which are nоw mоre familiar tо fans.
Additiоnally, Kraft dabbled in blue and white packaging in the 1980s.
Facebооk is nоw knоwn as Meta fоr additiоnal related stоries.
Additiоnally, Aunt Jemima’s name was changed tо Pearl Milling Cоmpany by parent cоmpany PepsiCо.