Instead of supporting the universal messaging standard RCS, Apple CEO wants you to “buy your mom an iPhone.”


One of the first devices to recognize the need for a much more sophisticated messaging system was the iPhone. The iMessage service accomplishes exactly that, but without any restrictions of its own. Fans’ requests for the platform to support RCS chat protocols have grown, but it’s possible that they won’t get their wish anytime soon.

Business tension has always existed between the two parent companies of Android and iOS, Apple and Google. The two tech behemoths compete with one another and have been vying for supremacy in a field that is getting more and more crowded. There have been plenty of advancements in Google and Apple’s mobile operating systems.


Compared to the more traditional SMS system, RCS is a much more sophisticated form of messaging. Although it has a variety of functions, the associated scope is also wider. Unfortunately, because of the competition between the two brands, there are particular obstacles to how it currently operates.

RCS isn’t a priority for Apple when it comes to iPhones.

The iPhones are widely acknowledged to be some of the most advanced technological devices currently in use. However, it doesn’t necessarily follow that advancements cannot be made. Even though Apple’s products are excellent, there are some accessibility areas where it lags behind. Another point of debate is whether or not that is intentional.


Tim Cook, CEO of Apple, had an odd response when asked about turning on RCS support in the iMessage app at the 2022 Code Conference. Along with Jony Ive and Laurene Powell Jobs, Cook participated in a panel discussion and answered questions from the audience.

Cook claims that RCS support for iPhones won’t come anytime soon because it’s not a top priority. He continued by saying that since iPhone users had not made comparable demands, it’s possible that’s why they gave it less of a priority. Cook suggested the asker purchase his beloved mother, an Apple flagship device, to fix the issue.

Tim Cook replies to a query at Code, “I don’t hear our users asking that we put a lot of energy” into RCS. “I can’t send my mom certain videos,” the inquirer responds. “Buy your mom an iPhone,” Tim advises. “I would love to convert you to an iPhone.”

Even though the response may have been intended to be humorous, it once again demonstrates Apple’s resistance to following Google’s lead. The latter has pushed Apple to make its platforms more amenable to the RCS protocol for messaging. Sadly, Apple hasn’t taken that into account and keeps making its products regardless of what customers want.

If there is a benefit to be gained, RCS support for iMessage may come about in the future. Cook concluded by saying that turning on RCS support was low on their priority list, but this does not rule out a possibility.


Micheal Kurt

I earned a bachelor's degree in exercise and sport science from Oregon State University. He is an avid sports lover who enjoys tennis, football, and a variety of other activities. He is from Tucson, Arizona, and is a huge Cardinals supporter.

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