There are four significant alterations coming to the supermarket; read up on the online solutions to the “broken food system” to learn more.


The way you get your groceries is undergoing profound shifts as a direct result of the rise of online shopping.

Here are four ways the retail industry is changing to help fix the “broken food system” and make shopping more convenient for customers.


Major grocery stores like Walmart, Kroger, and Vons significantly increased their delivery services in response to the pandemic, which altered the shopping habits of many of us permanently.

But leaders in the online grocery space predict radical shifts are still to come.

The lack of innovation in the grocery industry was highlighted by the pandemic, said Kai Selterman, chief strategy officer of e-grocer startup Misfits Market, in an interview with Progressive Grocer published earlier this week.

The goal of Misfits Market is to streamline the ordering and delivery of groceries by lowering prices, reducing environmental impact, and streamlining the ordering process.

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Big-name stores will eventually follow suit, so in the meantime, let’s examine four upcoming enhancements to your standard grocery delivery service.


The same way that buying clothes online can introduce you to new styles, using an online grocery service can do the same thing with food.

In order to meet the demands of a wider customer base and satisfy the diversifying tastes of Americans, companies like Weee!, which now ships to more than 48 states, stock their shelves with an extensive selection of international cuisines.

According to Statista, the ethnic grocery market will be worth more than $464 billion by the year 2030.

There is already a global foods section available to online shoppers at retailers like Walmart, and the selection of goods available is only going to grow as grocery delivery gains popularity.


The good news keeps coming, as online shopping is predicted to become less expensive and more like any other service.

Online shopping already has many advantages from a monetary standpoint.

To begin with, you can avoid spending money on gas by not making a separate trip to the store and back.

Second, weekly ads and discounts are more accessible on the web.

As a third benefit, you might find that shopping online keeps you from getting distracted by the store’s layout and sales, allowing you to stick to your list of necessities.


In 2023, sustainability will be a major concern for any store’s management.

Less perishable food is lost due to improved inventory tracking and warehouse management made possible by online shopping.

Additionally, there is an increase in the accessibility of specialized anti-food-waste delivery options.

In the case of vegetables, for instance, stores like Misfits Market and Imperfect Food sell imperfect but edible options.

Since the carrots are slightly misshapen, for instance, their prices are generally lower than those of competitors.


According to a report published in February by retail media platform Chicory, convenience ranks second only to price as an important consideration for online shoppers.

As a result, companies are vying to provide you with the most user-friendly experience possible.

With a Walmart+ membership, for instance, customers can schedule free delivery appointments and have any non-delivery items returned to their homes.

When a customer’s go-to grocery item is out of stock, personal shoppers from services like Instacart will text them to let them know and ask if they have any other preferences.


Target has recently announced massive changes it will be making to its customer experience as part of a $4 to $5billion revamp.

The supermarket and general merchandise retailer is enhancing its next-day delivery and drive-up returns options.

Customers can also look forward to more Ulta Beauty and Apple shop-in-shop experiences, as well as more products priced between $3 and $15.

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However, as consumers shift their attention to online shopping, many of their rivals are forced to shut down their physical locations.

Several Walmart stores have closed this month due to poor sales, so the company isn’t immune to the problems facing retail overall.


Micheal Kurt

I earned a bachelor's degree in exercise and sport science from Oregon State University. He is an avid sports lover who enjoys tennis, football, and a variety of other activities. He is from Tucson, Arizona, and is a huge Cardinals supporter.

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