To compete with Walmart, Target is offering Easter baskets that are “budget friendly,” with many options available for less than $5.
Customers can stock up on Easter basket necessities for less than $5 at TARGET this year, the retailer announced.
This comes on the heels of Walmart’s announcement of its own cheap Easter deal.
Despite the high inflation most grocers are experiencing this year, Walmart is offering Easter meals and baskets at the same prices as last year.
At the same time, Target is attempting to compete with Walmart by offering 200 holiday treats for under $5.
The company boasts that it has more than 30 new seasonal sweets and snacks from its store brand Favorite Day, all of which are cheap and available in its basket builders.
“With so many choices, you can pick a mix of flavors and fun to create a truly memorable Easter basket,” Target said in a statement.
The chocolate bunny is a traditional Easter basket staple.
Fortunately, Target’s Favorite Day line includes both a milk chocolate and Cookies & Cream chocolate bunny for just $2.
But that’s not all; Target also sells chick-shaped sugar cookies, bunny-shaped chocolate bark, and Easter-themed rice crispy treats.
The marshmallow bunny paws are a cute addition to hot chocolate and would be a nice surprise in an Easter basket this year.
All kids will go crazy for the carrot-shaped bag of cheese balls or the festive mini chocolate bars.
Target carries a wide variety of Easter Bunny-themed holiday kits in addition to the sweets you’ll want to put in your basket.
These include cookie dough, candy egg kits, and cookie bunny houses. Favorite Day, a label sold exclusively at Target, provides a sizable portion of the store’s inventory.
Favorite Day debuted in 2021 and features over 700 handcrafted products across the bakery, snack, candy, ice cream, cake decorating, and beverage categories.
The brand’s motto is “time for delicious moments,” and many of the products reflect this sentiment with their sugary taste.
Recent growth at Target has resulted in an increased number of opportunities for customers to sign up for order pickup or delivery, which they can take advantage of when they visit the store to browse Easter merchandise.
COMPETING WITH WALMART
This Easter, Target isn’t the only store competing for customers’ wallets and devotion.
Walmart’s Easter basket and meal deals made headlines, and the prices haven’t changed since 2022, despite inflation.
Assuming you shop early enough (before April 15), you can get an Easter dinner and basket for less than $100.
Ham, green beans, pie, rolls, and potatoes are included in the meal offering, while a chocolate bunny, Reese’s Eggs, Peeps, toys, and other treats fill the basket.
Executives at Walmart have said that shoppers’ tight wallets this year also played a role in their decision.
They are “committed to keeping prices low so families can spend less time worrying about the cost of coming together and more time celebrating with their loved ones,” as the company put it.
INFLATION DURING THE HOLIDAYS
According to Walmart, roughly 65% of customers said they expected inflation to have an impact on their Easter celebrations.
According to the 2023 KPMG Winter Consumer Pulse Survey, 56% of consumers anticipate spending more on groceries this year due to anticipated price increases.
While inflation is decreasing, food prices continue to be high or even rise.
Year-over-year, consumer prices increased by 6% in the 12 months ending in February 2023, down from a 6.4 percent increase in January.
The cost of living has increased for many Americans as the price of food has increased by 9.5% in the past year.
As a result, big-box stores like Walmart and Target are constantly trying new strategies to attract customers, such as lowering their prices to compete with those of smaller boutiques.
The U.S. Sun explained which types of food are predicted to go up in price during the year.
Find out what else is new and exciting for Target customers this year.