Crawley Town will introduce an NFT-only change shirt for the first time in English football.
The League Two club was acquired by WAGMI United, an American investment group, in April. WAGMI United hopes to connect with the Web3, cryptocurrency, and NFT communities to bring new revenue streams into a team they believe can quickly achieve multiple promotions.
The eye-catching decision to make their third kit available to those who invest in the club’s NFT – which launches next month – is being billed by Crawley’s new hierarchy as a major announcement that will be made on Friday.
Additionally, they will provide more information about the club’s ownership group.
“The club sold two different kits in the club shop last season. This season, that will remain the same, but in addition, a third kit will be sold through NFT, according to Preston Johnson, a co-owner of Crawley.
“It will be an exclusive shirt that NFT members can purchase, and there will be two options: ordering locally or ordering online from the UK, the United States, or other countries. The way we’re doing this hits the sweet spot where we believe it will be extremely profitable for the club.
“We hope the announcement receives some favorable feedback. We anticipate that what we announce will excite the fans greatly.
The team intends to introduce NFTs next month, which will serve as virtual season tickets for the foreign fans they will draw.
They will also give fans a chance to influence how the team is run, and one idea being considered by the group is that NFT owners might have some control over how a portion of the transfer budget is allocated.
Johnson said, “We think we’re offering something really special.
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