Fast-paced Chick-fil-A customers have praised a new tech-based advancement in the company’s ordering system. Chick-fil-A announced that it will be changing the ordering process in 300 of its locations after a successful pilot program. The company will equip these restaurants with Mobile Thru technology, which is a drive-up service for customers who have ordered using the mobile app. This new system allows customers to stay in their cars and grab their food to go, cutting down on ordering and payment time significantly. The company expects to roll out the Mobile Thru stores by the end of the year.
The positive reception to the Chick-fil-A Mobile Thru system has been overwhelming. In exit polling, 90 percent of customers reported that the process went smoothly during the pilot program. Another 85 percent said they would use the mobile drive-thru hybrid system again. This high satisfaction rating shows that customers appreciate the convenience and efficiency of the new ordering system.
Chick-fil-A has been investing in tech-based solutions to improve its service and get hot food to its customers faster. Earlier this year, the company launched new geolocating technology that ensures customers’ food is made closer to their arrival time. By tracking a customer’s location, Chick-fil-A can move through lines faster and serve fresher food. The company’s Customer Digital Experience team lead, Morgan Anderer, stated that the estimated arrival times have been “pretty accurate.” The combination of technology and exceptional quality allows Chick-fil-A to provide efficient service without compromising on the freshness and taste of their food.
In addition to these tech advancements, Chick-fil-A has also introduced new fall items to their menu. Customers can now enjoy a range of delicious options from the popular chicken brand. However, not all opinions on the new Chick-fil-A sandwich have been unanimous, with a wide range of opinions among customers.
Overall, Chick-fil-A’s new Mobile Thru system has received positive reviews from customers. This tech-based advancement provides convenience and efficiency, allowing customers to stay in their cars and enjoy their meals on the go. With the continued investment in technology and commitment to exceptional quality, Chick-fil-A is set to further enhance the customer experience and maintain its position as a leading fast-food restaurant.