Taylor Swift is the only recording artist who has the ability to move the web.
Swift’s upcoming Eras Tour, described as “a journey through the musical eras” of the 32-year-old megastar, went on presale on November 15 with verification codes being sent to fans the previous evening.
Queue the chaos.
Millions of fans flooded into virtual waiting areas, quickly depleting the supply of available tickets and driving up prices. Swift’s concert at MetLife Stadium in the New York-New Jersey metropolitan area on May 27 was advertised on StubHub with a pair of tickets going for more than $76,000 each.
Numerous fans were left helpless and without tickets as Ticketmaster’s website crashed due to the excessive demand.
One Twitter user berated Ticketmaster, saying, “We’ve hidden five Taylor Swift tickets in chocolate bars all over the world. GOOD LUCK.”
Another user chimed in with a veiled threat of violence, “If Taylor Swift isn’t in your spotify wrapped and i see you got tickets to the eras tour, it’s on site.”