Reputation Management Statistics By Customer Review, Impact, Search Engine, Revenue, Importance And Fake Review

Introduction

Reputation Management Statistics: Nowadays, many customers look at online reviews before making a purchase. Building a good online reputation is more important than ever. Having negative reviews and expecting to sell well is like planting oranges and hoping for apples. A company’s reputation can make up 63% of its market value. Even if customers haven’t seen your product in person, what they read online often influences their buying decisions. About 85% of consumers trust online reviews just as much as personal recommendations.

Today, businesses must focus on creating a strong online presence. Investing in great customer service, encouraging happy customers to leave positive reviews, and managing feedback online can help improve a company’s reputation. In this digital age, earning and keeping customer trust is key to success! We shall shed more light on the Reputation Management Statistics through this article.

Editor’s Choice

• Reputation Management Statistics stated that almost 90% of people read online reviews before visiting a business.
• 68% of customers are willing to pay up to 15% more for the same product or service if it has a better reputation.
• According to our research analyst, the global market for online reputation management software is expected to grow by about 16.28% each year from 2023 to 2030.
• The market was valued at around $175 million in 2022 and is forecasted to reach $585 million by 2030. This growth is driven by the increasing importance of online reputation in improving brand image and boosting customer loyalty.
• Regarding deployment, the cloud segment is predicted to have the highest growth rate during this period.
• For company size, large enterprises are expected to lead in market growth in the coming years.
• Regionally, the Asia-Pacific market for online reputation management software is expected to grow the fastest during this time.
• 87% of people trust online reviews as much as personal recommendations.
• Businesses could lose 22% of potential customers if they find one negative article on the first page of search results.
• Companies that actively manage their online reputation see a 93% boost in customer satisfaction.
• According to Reputation Management Statistics, 57% of consumers will only choose a business with three stars or higher.
• 86% of people are hesitant to buy from a business with negative online reviews.
• 78% of consumers say that when management responds to reviews, it makes them trust the business more.
• Nearly 42% of customers are reluctant to use a business with a rating below three stars.
• 64% of marketers believe that managing online reputation is essential for business success.
• Businesses with a positive online reputation get 6.9 times more leads.
• 70% of recruiters check candidates’ online reputation during hiring.
• Reputation Management Statistics stated that around 80% of consumers change their minds about a purchase after reading a negative online review.
• Roughly 97% of business owners feel that online reputation management is important.
• Almost 79% of consumers trust online reviews just as much as personal recommendations.

What is Reputation Management?

Reputation management is about shaping how people see a company and its brands. It involves monitoring what people say about the organization, addressing any issues that could harm its reputation, and finding ways to improve it.

Reputation management is a key part of a broader business strategy that touches many areas, including communications, marketing, legal matters, customer service, and sales. By managing their reputation effectively, companies can create a positive image that helps improve all parts of their business.

Working In Online Reputation Management

Online reputation management involves using marketing, public relations, legal strategies, and search engine optimization (SEO) to enhance and protect your business’s online image.

Google uses a complex system to decide which search results appear on different pages. Content with high authority usually shows up at the top of search results, while content with low authority may only appear temporarily. Reputation management companies work to improve search results by increasing the authority and visibility of positive content about a company, product, or individual.

Although each reputation management campaign is unique, the best agencies typically use the following methods:

• Monitor what people say online about a brand or individual and respond quickly and thoughtfully.
• Publishing well-written content on trusted websites with high search engine authority.
• Linking positive content to improve its visibility.
• Optimising existing websites and social media profiles to rank higher for specific keywords.
• Contacting sources to edit or remove negative content.
• Filing formal complaints with search engines or web admins.
• Encouraging positive customer feedback.
• Creating articles and content for blogs, news sites, and other platforms.
• Building strong business profiles.
• Improving social media profiles.
• Distributing press releases.
• Hosting contests and giveaways.
• Regularly monitoring online reputation.

General Reputation Statistics

• Reputation Management Statistics stated that almost 90% of consumers read reviews before making a purchase.
• Marketers spend about 17% of their time on online reputation management.
• 50% of marketers find it difficult to work on their online reputations because they lack time.
• A significant 91.9% of people believe online reputation management is linked to at least 25% of a company’s market size.
• Over 84% of marketers think that building trust is the main focus of effective marketing.
• Nearly 97% of businesses on TripAdvisor say managing their reputation is crucial.
• Around 70% of diners would write a review if a restaurant staff member asked them.
• For 41.4% of consumers, the overall rating in reviews is important when picking a restaurant.
• About 69.9% of people see a positive online reputation as essential when choosing a healthcare provider.
• Around 64% of customers believe that a good reputation can encourage them to buy a product.
• According to Reputation Management Statistics, 41% of companies that faced a negative reputation issue reported losing brand value and revenue.
• 74% of people use Yelp when searching for a home service provider.
• 86% are willing to pay more for services from a company with better ratings and reviews.
• Almost 70% of employers chose not to hire an applicant because of online content.
• Nearly 85% of customers use the Internet to research before making a purchase.
• 80% of college admissions offices use Facebook to evaluate and recruit students.
• A one-star increase on Yelp can lead to a 5% to 9% boost in restaurant revenue.
• As per Reputation Management Statistics, around 83% of buyers no longer trust advertising, but most trust recommendations from other users online.
• Among U.S. recruiters and HR professionals, 85% say a positive online reputation influences their hiring choices to some extent, and nearly half say it has a significant impact.
• 45% have found something online that made them decide against doing business with someone.
• 56% have discovered information that confirmed their choice to do business with someone.
• 62% have used a search engine to look up their name or check what information is available about them.
• Almost 47% assume that people they meet will search for information about them online, while 50% do not.
• Only 6% of adults have set up alerts to notify them when their name appears online.
• 11% say their job requires them to promote themselves on social media or other online platforms.
• There are more than 10.3 billion Google searches every month, and 78% of U.S. internet users research products and services online.
• 50% of potential sales are lost because consumers need help finding the information they need.

Customer Review Statistics

• Reputation Management Statistics stated that almost 95% of people read online reviews before purchasing.
• 98% of individuals look at reviews for local businesses (which is basically everyone).
• Over 90% of people are more likely to visit a business with good reviews, and 86% trust online reviews as much as recommendations from friends or family.
• It’s a myth that only very happy or very upset customers leave reviews; only 4% of consumers have never written a review.

(Source: reviewtrackers.com)

• More than 80% of customers will leave a positive review if they feel the business did a great job. Interestingly, nearly 80% will also write a positive review if a business turns a bad experience into a good one.
• Almost 75% of online reviews are posted on Google, which makes sense since Google has over 90% of the search engine market.
• While you can’t control what people say, you can improve perceptions by keeping your Google My Business (GMB) profile updated and monitored as per Reputation Management Statistics.
• You don’t need to have a perfect rating. Businesses with ratings between 4.0 and 4.7 stars attract more customers, while those close to a perfect 5-star rating might seem fake.

(Source: reviewtrackers.com)

• When it comes to how quickly they respond, the top 10% of brands in the hospitality and restaurant industries ranked second and third, right after automotive leaders.
• They had average response times of 1.2 days for hospitality and 1.6 days for restaurants, with average ratings of 4.32 and 4.19 stars, respectively.
• In contrast, the average response times for the hospitality and restaurant sectors were 6.9 days and 5.1 days, with average ratings of 3.73 stars.
• Aim for a rating between 4.0 and 4.7; less than 50% of consumers visit businesses rated below four stars, and 87% will only consider businesses with ratings under three stars.
• Engagement matters; about 90% of consumers are more likely to visit a business that responds to all reviews, both good and bad.
• Don’t wait for customers to leave reviews—ask them! 65% of people will write a review if a business asks, with email requests, in-person asks, and reminders on invoices getting the most responses.

SEO And Reputation Management Statistics

• For 97% of consumers, Google is the top choice for finding brands with good reputations.
• Most customers (97%) check online to see how local businesses are performing. Additionally, 12% of them look for local business reviews every day.

(Reference: truelist.co)

• About 64% of consumers rely on Google for accurate reviews about brands. They trust these reviews so much that they often decide to buy products based on them.
• Around 20% of companies feel that Google needs to display its first page fairly. How a brand looks on the first page greatly affects customer interest.
• Most people (80%) use their smartphones to find nearby services and brands, as per Reputation Management Statistics.
• Google reviews rank second in popularity among all local searches done every day.
• Improving a business’s rating by just two stars can increase website traffic by 25%. Online ratings are very important.
• About 62% of customers search online to see what others think about them, helping them understand their reputation.
• Google is trusted for reliable information, which accounts for 92% of all search traffic.
• When researching a brand or service, around 90% of customers need to look past the first page of search results.
• When you search for most brands on Google, their Facebook reviews often appear on the first page.
• Google attracts over a billion searches every single day throughout the year.

Impact Of Negative Online Reputation On Individuals

• Your online presence can greatly influence your education and career. For instance, 36% of college admissions officers check applicants’ social media during the application process, and 32% of them say that what they find can hurt a candidate’s chances.
• Similarly, about 91% of workers look at the social media profiles of job applicants, and 80% have rejected candidates based on what they discovered.
• Interestingly, according to Reputation Management Statistics, not having an online existence can be just as harmful as having a negative one.
• More than 30% of staffing employers are less prone to interview someone if they can’t find them online.

(Source: sproutsocial.com)

• Your online footprint can also affect your private and emotional relationships.
• A survey found that 50% of people think it’s acceptable to “internet stalk” potential dates before meeting them.
• Because of scams like sextortion and catfishing, many people take extra steps to confirm that their dates are genuine.
• For example, 24% of online dating people have used reverse image searches on profile pictures.
• In today’s dating scene, many people watch for red signals.
• About 40% of single people who have researched their correct pair have decided not to meet personally based on what they experienced (or didn’t find) on the internet.
• A bad online reputation can make it harder to form relationships, which may hurt your self-confidence and even lead to issues like anxiety and depression.

(Reference: minclaw.com)

• As of October 2023, Facebook is the most popular social media medium worldwide, with around 3.05 billion active users each month.
• Even though TikTok has become the app that people use the most. Users spend nearly an entire day each month on the medium, averaging about 23.5 hours.
• LinkedIn is not very famous among everyday users, but it’s very important for professionals.
• About 73% of organizations see LinkedIn as the best site for searching for qualified job candidates.
• In the United States., LinkedIn has the highest number of users globally, with over 199 million members.

Reputation Management In Hiring And Workers Retention

(Source: techreport.com)

• For 69% of job seekers, a company’s reputation is the most important factor. With rising competition, companies must work hard to build a good reputation to attract top talent.
• About 30% of job applicants will avoid companies with poor reputations, believing that a company’s image is more important than its salary.
• Companies with strong reputations are more likely to attract the best candidates compared to those with negative images.
• It’s no surprise that job seekers prefer companies with positive reviews. Those with bad reputations often have to offer 10% more in salary to attract skilled.
• 70% of managers use social media to check job applicants, helping them assess both skills and character.
• Around 85% of HR managers in the U.S. look online to check the reputations of job candidates, which affects their hiring decisions.
• Having a strong social media presence is important for 57% of companies when they evaluate candidates.
• Reputation Management Statistics stated that around 54% of companies do not consider an applicant’s social media lifestyle when making hiring decisions.
• Only 50% of employers monitor their employees’ online activities, seeing it as important for the company’s reputation.
• 93% of HR professionals prefer LinkedIn to find the best candidates.
• Recruiting through LinkedIn is much more successful than DIY methods, which only have a success rate of about 28%.
• About 12% of new employees agree to use their social media accounts to promote their employer’s brand.
• To maintain positive reviews, many large companies are now hiring reputation managers.

Search Engine Statistics

• From 2015 to 2023, Google consistently led the desktop search engine market, with an average share of about 88%.
• Bing increased its share, peaking at 8.61% in 2023.
• DuckDuckGo and Yandex also grew, reaching 0.72% and 1.87%, respectively. This indicates a trend toward using more diverse search engines.

(Reference: reputationx.com)

(Reference: reputationx.com)

• The chart indicates that the first Google search result receives a click-through rate of 27.5%, while the tenth result drops to just 2.3%.
• Reputation Management Statistics stated that almost 63% of consumers trust online search engines the most when looking up a business.
• Backlinko reports that a page ranked number one on Google usually gets 31.7% of the traffic, while a page in the tenth spot only receives 3%. Google considers high-quality content and building links as the two main factors in search rankings.

Reputation Management Revenue Statistics

• Businesses make 58% more money when they claim their profiles on at least four review sites.
• Reputation Management Statistics stated that around 34% of people frequently search online for local businesses.
• 92% of B2B customers are more likely to buy a product or service after reading online reviews.
• A company’s reputation accounts for 63% of its market value. It takes around 40 positive reviews to counter one negative review.
• About 52% of customers do not trust businesses with less than a four-star rating.
• Companies can earn around 35% more if they respond to at least 25% of their online reviews.
• Customers are willing to pay extra for goods if the brand has a good reputation.
• Approximately 87% of consumers read business reviews.
• If a company has positive reviews, about 50% of customers are ready to pay more for a product.

(Source: zionmarketresearch.com)

• Nearly 45% of customers prefer businesses that acknowledge negative reviews.
• When looking at a company, 56% of people trust search engines the most.
• Almost 70% of people use rating filters when looking for a business.
• Positive reviews lead to nearly 94% of people trusting local businesses.
• Businesses with ratings between 3.5 and 4.5 earn the most revenue.
• A company with less than a five-star rating tends to lose 11% of its business.
• Social media influences 58% of customers’ buying decisions.
• Reputation Management Statistics stated that almost 92% of people avoid products with bad reviews.
• 31% of people visit a business’s website after seeing a good review.
• A website can boost its conversion rate by 270% if it shows reviews.
• Customers read at least ten reviews before deciding to trust a business and make a purchase.
• 44% of the public avoids buying a product that has no rates or reviews.
• 63% of people consider reviews an important part of their decision-making, as per Reputation Management Statistics.

Impact Of Online Business Review On Purchasing Decisions

• As per Reputation Management Statistics, almost 90% of consumers read online reviews before visiting a business.
• 85% trust online reviews just as much as personal recommendations.
• Nearly 93% say online reviews influence their buying decisions.
• Businesses could lose 22% of customers if potential buyers see one negative article on the first page of search results.
• Almost 85% of consumers are more likely to check reviews now than they were a year ago.

(Reference: brightlocal.com)

• Nearly 94% say a review has convinced them to avoid a business.
• 97% of online shoppers read reviews before making a purchase.
• 68% of consumers will leave a review if a business asks them.
• Roughly 94% have chosen not to visit a business after reading a negative review online.
• Around 82% read reviews for local businesses.
• Reviews can increase sales conversions by 270%.
• Reputation Management Statistics stated that almost 93% of consumers say reviews affect their buying choices.
• Nearly 13% of unhappy customers tell more than 20 people about their bad experiences.
• 85% are willing to change their behavior after reading a positive review.

(Reference: brightlocal.com)

• 80% have changed their mind about a purchase based only on negative information found online.
• Almost 72% will only take action after seeing a positive review.
• Responding to reviews can boost brand loyalty by 69%.
• 70% are more likely to choose a business that replies to their reviews.
• Roughly 86% hesitate to buy from a business with negative reviews.
• Around 49% need at least a four-star rating before using a business.
• Reputation Management Statistics stated that almost 35% won’t take further action after reading a negative review.
• Almost 46% read reviews on social media when making a purchase.
• 70% consider product reviews before buying.
• Nearly 73% trust a local business more if it has positive reviews.

Importance Of Positive Online Reputation

(Reference: brightlocal.com)

• Build Trust and Credibility

Having a positive online reputation helps you gain trust and credibility with your audience. When potential customers search for your business or personal brand online, they will find reviews and feedback from others. Good reviews can help you build trust with your target audience.

• Increase Brand Awareness

Effective online reputation management can raise your brand awareness, improve your online presence, and attract more visitors to your website. Your website and social media pages are more likely to appear at the top of search results when people search for related terms.

• Improve Search Engine Rankings

Online reputation is an important factor for search engines like Google. A positive reputation can boost your search engine rankings. This means that when people search for keywords related to your business, your website is more likely to show up near the top of the results. Good reviews can increase your visibility and bring more visitors to your site.

• Enhance Customer Relationships

One key benefit of managing your online reputation is better customer relationships. Responding to reviews and feedback shows that you care about customer opinions. This can strengthen interactions and increase loyalty. Properly addressing complaints can turn unhappy customers into satisfied and loyal ones.

• Protect Your
  

  Reputation

Online reputation management is crucial for safeguarding your image against negative comments or reviews. Negative feedback can harm your reputation and reduce customer trust. By monitoring and responding to negative reviews quickly, you can fix issues and protect your reputation.

• Crisis Management

Managing your online reputation is essential during a crisis. A well-planned response can help you regain customer trust and protect your brand’s image. When negative events happen, like bad reviews or social media issues, reputation management can help you respond quickly and reduce damage.

• Competitive Advantage

Effectively managing your online reputation can give you a competitive edge. It helps attract more customers and increase your market share. By standing out through strong reputation management, you can set your business apart from competitors and become a leader in your industry.

Fake Review Statistics

• 46% of consumers believe they read fake reviews in 2019 that were written by the brands themselves.
• It’s estimated that 10% to 30% of all reviews are not genuine.
• False online reviews or trolls targeting a business have negatively affected over 51% of companies.
• 88% of businesses and consumers think it’s nearly impossible to remove incorrect information about them online.
• Reputation Management Statistics stated that almost 82% of customers feel they’ve encountered a fake review in the past year.
• Among people aged 18-34, 92% believe they’ve seen a fake review recently, while only 59% of those over 54 think the same.
• More than half of consumers (54%) would avoid buying a product if they thought it had fake reviews.
• Almost all customers (95%) think there’s some censorship or fake reviews if they don’t see any negative feedback for a product or brand.
• 30% of consumers believe reviews are fake if there’s not a single positive one.
• 72% of customers think fake reviews have become normal in online shopping, as per Reputation Management Statistics.
• Supplements have the highest amount of fake reviews on Amazon, with an estimated 64% being fake. Beauty products also have many fake reviews, with over 63% considered not genuine.

Conclusion

The success or failure of a business largely depends on its online reviews. In today’s digital world, almost everything can be found online. Consumers prefer not to ask others about a brand; instead, they can easily use a search engine like Google to find what they need. These online reviews can greatly enhance a company’s reputation. A better reputation can lead to increased revenue, creating a win-win situation for both brands and customers.

Positive reviews attract more customers, top talent, and higher market value for businesses. This shows how important it is to maintain a good business reputation and offers tips on how to build one. In this article, we have discussed Reputation Management Statistics in detail.

Saisuman Revankar

Saisuman is a professional content writer specializing in health, law, and space-related articles. Her experience includes designing featured articles for websites and newsletters, as well as conducting detailed research for medical professionals and researchers. Passionate about languages since childhood, Saisuman can read, write, and speak in five different languages. Her love for languages and reading inspired her to pursue a career in writing. Saisuman holds a Master's in Business Administration with a focus on Human Resources and has worked in a Human Resources firm for a year. She was previously associated with a French international company. In addition to writing, Saisuman enjoys traveling and singing classical songs in her leisure time.

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