Search Engine Statistics By Usage, Regions, SEO Industry, Behavior And Future

Introduction

Search Engine Statistics: Search engines are now widely used and have built a big industry that affects how other businesses run. Here are Search Engine Statistics to show you the current trends and possible future changes in the search industry.

Search engines are here to stay, but how people look for information online is changing. Most users now search using mobile devices. Google is still the leader, even with more competition, and more Americans are worried about privacy when using search engines.

Editor’s Choice

• Here’s how global desktop search engine traffic breaks down: Google (82.74%), Bing (9.55%), Yahoo (2.95%), Yandex (2.34%), DuckDuckGo (0.67%), and Baidu (0.63%).
• Organic search contributes 44.6% of revenue across sectors such as Retail and e-commerce, Media and entertainment, B2B, Technology, and Travel.
• Pages ranked 1 to 3 on search results pages have a click-through rate of 36%.
• In China, Baidu leads with a market share of 75.54%.
• 19% of searchers enter a new query before they click on any results from their original search.
• 75% of searchers never look past the first page of search results.
• 21% of searchers click on more than one search result.
• More than 8.5 billion searches happen daily on Google.
• The click-through rate for the first organic search result is 39.8%, while the first ad position gets 2.1%.
• 58% of featured snippets already rank in the top 10 on Google.
• Over 99,000 searches happen on Google every second.
• Brand loyalty can increase click-through rates by 2 to 3 times.
• Users usually visit 3 to 3.5 pages when they arrive at a website from search results.
• The average bounce rate for websites in the top 3 spots is 49%.
• The average time spent on a site for a top 10 search result is 3 minutes and 10 seconds.
• Organic search brings in 300% more traffic to websites than social media.
• 55% of all pages get no traffic from Google.
• The major search engines (Google, YouTube, Bing, Yahoo) account for 70.6% of all website traffic.
• Search Engine Statistics stated that almost 87.6% of Google search results have little to no AI content, while only 12.4% contain significant AI content, and purely AI-generated content is 3.0% of results.
• Categories like Commerce (7.98%), local (4.96%), productivity (3.93%), and crypto (3.26%) have more AI-generated content than the average of 3.0%. (Graphite)
• Food (0.94%), travel (1.70%), and News (1.79%) have the lowest amounts of AI-generated content.
• An analysis of 100,000 keywords shows that Google AI Overviews are available for only 8.71% of keywords.
• On average, Google AI Overviews contain 4,342 characters, as stated in Search Engine Statistics.
• In Russia, Google and Yandex are the main players in the search market.
• More people use Google on mobile devices than on desktop computers, with 95% using it on mobile compared to 85% on desktops.

What Are Search Engines?

A search engine is a program that helps people find information on the Internet or in a specific database. It organizes and lists content from different sources and then shows users results that match their search.

Search engines are useful tools for quickly finding specific information. They come in different sizes and features and can search various types of content. This variety helps meet different user needs. Some search engines look for everything online, while others, called enterprise search engines, help companies find information within their organization. There are also desktop search engines that can find files on your local network.

Types Of Search Engines

Search engines come in different types, each designed for specific needs. Here are some examples:

• Internet Search Engines: These look for information on the Internet by organizing and retrieving data and helping users find web pages, images, videos, and more. It’s important to note that an internet search engine is not the same as a web browser, which is the software you use to access websites.
• Enterprise Search Engines: These are made for use within companies. They help find information in a company’s databases, documents, and internal networks.
• Desktop Search Engines: These search for files, applications, and documents on a user’s personal computer or local network, allowing for quick searches on local devices.
• Academic Search Engines: These focus on academic content, such as research papers and scholarly articles, to meet the needs of students and researchers.
• Social Media Search Engines: These index content from social media sites enable users to search for topics related to posts and discussions and to find user profiles.
• Meta Search Engines: These combine results from different search engines to provide users with a broader range of information, often used for comparison.
• Vertical and Specialized Search Engines: While these terms can be similar, they have key differences. Specialized search engines focus on specific types of content, while vertical search engines cover a wider area within a certain industry or topic.

Search Engine Optimization

Search engine optimization (SEO) mainly focuses on making websites better for internet search engines. SEO strategies aim to improve a website’s visibility and ranking in search engine results pages (SERPs) for specific keywords and queries.

The basics of SEO can also apply to other types of search engines. For example, companies might use SEO techniques in their internal search engines to enhance their content. Developers of specialized search engines can adjust SEO methods for images, videos, and other types of content. Even with these changes, the core ideas of SEO stay the same.

Here are the different types of SEO used for Internet search engines:

• Technical SEO: This improves a website’s technical aspects to boost its visibility and user experience. Key factors include website speed, mobile-friendliness, site structure, and HTTPS security.
• On-page SEO: This focuses on optimizing individual pages on a website to help them rank higher and attract more visitors. Important aspects include keyword use, meta tags, header tags, URL structure, and page content.
• Off-page SEO: This involves activities done outside the website to improve its rankings. This can include getting relevant backlinks from reputable websites, using social media, and other promotions like partnering with influencers.

General Search Engine Statistics

• Nearly 70% of business comes from being listed on search engines, showing their value.
• Roughly 85% of users find accurate and useful information.
• 77% of users who need help finding what they need will try the same search engine again with different keywords.
• Almost 56% of traffic comes from directories.
• Search Engine Statistics stated that Google is the most popular search engine right now.
• 73% of online transactions begin with a search engine.
• Nearly 85% of online users only check the 1st, 2nd, and 3rd pages of search results.
• 52% of users look beyond the first 30 results, meaning most stay within the first few pages.

(Reference: proceedinnovative.com)

• There are many search engines available, but only 60% are useful for your business.
• Over 500 million searches happen each day.
• Around 81% of online users discover new websites through search engines.
• 45% of searches involve using multiple keywords or phrases.
• Search Engine Statistics stated that almost 23% of users search using just one specific keyword.
• Nearly 9% of users look for information by typing questions into the search engine.
• The first ten results from search engines get 80% more traffic than the 11th and 12th results.
• 67% of online users spend at most 60 seconds or less on a linked web page.
• Almost 84% of submissions to search engines are done manually.
• Roughly 60% of online marketers prefer to submit manually because it works better.

Search Engine Usage Statistics

• Search Engine Statistics reveal that 57% of all search traffic comes from mobile devices.
• More people are using smartphones or tablets to search the web, while 43% of searches are done on desktop computers.

(Reference: seo.com)

• About 51% of customers often discover new products on their mobile devices.
• Businesses can attract many customers by having mobile-friendly websites, as 69% of smartphone users prefer shopping on mobile sites rather than desktop sites.
• A striking 79% of all keywords and 47% of keywords in the top 20 positions have different rankings on mobile and desktop search results pages (SERPs).
• This shows a big difference in search rankings for the same query on different devices.
• Organic search accounts for 53.3% of all web traffic, which means it is the main source of measurable website visits, while other channels, like social media, fall behind.
• It also indicates that technology and B2B companies earn about twice as much from organic search compared to all other channels combined.
• Search Engine Statistics also reports that 95% of search queries in the U.S. are searched fewer than ten times each month, based on a sample of 3.8 billion keywords. This shows that most U.S. search queries are rarely used.

Global Search Engine Market Statistics

(Reference: statista.com)

• As of July 2023, Bing had 10.51% of the global desktop search market, while Google led with about 81.95%. Yahoo held a market share of 2.67%.
• Since Google Search launched in 1997, it has been the top search engine, while other tools have much smaller shares.
• Most of Google’s revenue comes from ads. Its parent company, Alphabet, was one of the largest internet companies in the world in 2023, valued at $1.6 trillion.
• Google has also expanded into services like email, productivity tools, business products, and mobile devices, earning around $305.6 billion in revenue in 2023.
• Google is the most popular search engine worldwide. However, in some countries, other search engines are competitive.
• As of late 2023, over 63% of internet users in Russia used Yandex, while Google had nearly 36%.
• According to Search Engine Statistics, Baidu is still the leading search engine in China, even though fewer users access it.
• In countries like Japan and Mexico, many people also use Yahoo and Google.
• In the first quarter of 2022, about 56% of Japanese reported using Yahoo in the past month.
• In Mexico, over 27% of users said they used Yahoo that same year.
• Additionally, Bing, operated by Microsoft, was the second most popular search engine in the United Kingdom after Google.

Maximum Used Online Channel to Start a Shopping Journey Globally Nationwide

• About 50% of shoppers in the countries mentioned like to start their shopping experience on search engines.
• On the other hand, social media is the least popular choice for this.
• Other places where consumers look up products or services include online stores, browsing websites or apps, price comparison sites, and online marketplaces.

Google Search Engine Statistics

• 9 million Searches Every Minute: This equals about 8.5 billion searches each day and 3.1 trillion searches a year.
• Top Organic Search Results: The first position in search results gets a 22.4% click-through rate (CTR) on mobile. The second and third positions get 13% and 10%, respectively, while the tenth position only receives 2.3% of clicks.
• Google’s Search Index: Google’s index is over 100,000,000 GB in size. It finds relevant results by scanning hundreds of billions of web pages through its web crawlers, which continuously update the index.
• Mobile Searches in the U.S.: 63% of U.S. searches are done on mobile devices. Google now uses mobile-first indexing, prioritizing mobile sites in search results.

(Source: visualcapitalist.com)

• 03% of Google’s desktop traffic comes from the U.S., followed by India and Brazil.
• The most searched terms were “YouTube,” with nearly 400 million monthly searches, and “Facebook,” with 322 million.
• About 15% of daily Google searches are new, meaning they have never been searched before. This drives Google to keep improving its systems.
• Google’s autocomplete feature reduces typing by about 25%, saving nearly 1.4 million years of typing since it started in 2004.
• Google holds 91.54% of the global search engine market, with Bing at 3.19%. On mobile, Google has 95.16% of the market.
• Google Sites attracts 276 million unique visitors each month, making it the most visited site in the U.S.

(Reference: semrush.com)

• Most Google searches are 3 to 4 words long, making up 38.2% of desktop searches and 39.9% of mobile searches.
• Users take longer to decide on mobile, with 33% making decisions in the first five seconds compared to 45% on desktop.
• Users change their search terms more often on mobile (29.3%) than on desktop (17.9%).
• Search Engine Statistics stated that around 25.6% of desktop searches result in zero clicks, while 17.3% of mobile searches do.
• Images show up 12.5 times more often in mobile search results, while featured snippets and Google Ads are more common on desktops.
• 49% of consumers use Google to find new products, and 45% research items they plan to buy in stores.
• 50% of online shoppers say images help them decide to buy, and they click on 3D images 50% more than regular ones.

(Reference: semrush.com)

• Google’s Shopping Graph has over 35 billion product listings, with 1.8 billion updated every hour for the latest results.
• 77% of consumers use Google to find local business information, and 21% use the Internet daily for this.
• Following is how the market share of Google search looks like over the years:

• Search Engine Statistics stated that around 78% of holiday shoppers check online before going to a store.
• For every $1 spent on Google Ads, advertisers earn about $8 in profit.
• Google Ads have an average conversion rate of 7.04%, with healthcare and pets performing best, while apparel has the lowest rate at 1.57%.
• The most expensive keyword in 2023 was “motorcycle injury lawyer,” costing over $200 per click.
• Half of the U.S. population uses voice search daily, and it is especially popular among younger adults (58% of those aged 25-34).
• Most voice searches are about weather, music, and News, as per Search Engine Statistics.
• People use Google Lens for 12 billion searches each month.
• com receives 84.2 billion visits worldwide each month. On average, it processes 6.3 million searches every minute.

• 03% of Google searches in the U.S. are made on desktop computers.
• About 45% of desktop users decide what to do next within five seconds of searching, while this number drops to 33% for mobile users.
• On desktop, 25.6% of searches end with no clicks, while on mobile, this happens for only 17.3% of searches.
• 76% of smartphone users who search for nearby businesses visit one within a day.
• Over the last two years, mobile searches for terms like “store open near me,” such as “grocery store open near me,” have increased by 250%.

SEO Industry Statistics

• 2% of SEO professionals charge monthly fees for some or all of their services.
• 5% only use one pricing method, such as hourly rates, monthly retainers, or project fees.

(Source: singlegrain.com)

• The most common monthly fee is between $501 and $1,000.
• The average hourly rate is around $75 to $100.
• For project-based work, the typical fee ranges from $2,501 to $5,000.
• Less than 10% of SEOs charge more than $150 per hour.
• Agencies and consultants usually charge more than freelancers.
• Local SEOs tend to charge less than those with international clients.
• More experienced SEOs generally charge higher rates.
• SEOs in India, Central America, and South America often charge the least.
• The average annual salary for SEOs is about $49,211.
• Expertise in technical SEO is key to earning higher salaries in SEO. Many SEO leaders, including Heads of SEO and SEO Directors, focus on this area.
• Self-employed SEOs earn the most on average at $60,232. In-house SEOs make slightly less at $56,789, while agency SEOs earn the least at $44,169.
• SEO Directors and Heads of SEO typically have around 10.4 years and 10.6 years of experience, respectively.

#1. Technical SEO Statistics :

• 33% of websites meet the Core Web Vitals standards.
• Only 11.9% of pages had at least one Core Web Vitals measurement, and 93% of those met all three.
• More than 67% of websites using Hreflang have issues.
• 2% of sites have problems with 3XX redirects.
• 88% of sites have issues switching from HTTP to HTTPS.
• 4% of sites are missing alt text for images.
• Search Engine Statistics stated that almost 72.3% of sites load slowly.
• Almost 68.5% of sites have titles on pages that don’t match their SERP titles.
• 2% of sites have at least one page with only one internal link.
• Roughly 62.7% of sites link to pages that redirect.
• Nearly 59.5% of sites are missing H1 tags.
• Almost 51.3% of sites have more than one H1 tag on a page.

#2. Local SEO Statistics

• 6% of consumers say they are likely to look at reviews on Google (through Google Maps and Search) before going to a business.
• 58% of businesses need to make their sites more friendly for local searches.
• 88% of consumers prefer businesses that reply to all their reviews.
• Customers are 2.7 times more likely to find a business trustworthy if they see a complete Business Profile on Google Search and Maps.
• Customers are 70% more likely to visit and 50% more likely to buy from businesses with a full Business Profile.
• 32% of SEOs think the Google Business Profile is the top ranking factor for map results.
• 36% of SEOs believe on-page factors are the most important for local search results.
• 28% of nearby searches lead to a purchase, as stated by Search Engine Statistics.

#3. Video SEO Statistics

• At most, 75% of video marketers state that they have used AI tools to help them make or edit marketing videos.
• Search Engine Statistics stated that 82% of people agree to buy a product or a service after reviewing it through video.
• The predicted size of YouTube is 14.4 billion videos, as per Search Engines Statistics.
• Around 91% of organizations use video as a marketing tool.
• Nearly 88% of video managers see video as an essential part of their total business strategy.

#4. Mobil SEO Statistics

• Nearly 56% of in-store buyers use their smartphones to shop or research items while they are shopping in-store.
• Almost 18% of local searches through smartphones result in a purchase within a day, compared to 7% of non-local searches.
• Search Engine Statistics stated that 54% of smartphone users search for business hours, and around 53% of them search for directions to the local store.
• Almost 51% of smartphone users have found a new product or company through smartphone research.
• Roughly half (57%) of local search issues are submitted using a mobile tablet or device.
• People mostly use Google Lens to answer 8 billion queries each month.
• Search Engine Statistics stated that around 58.67% of all website traffic globally comes from smartphones.

Regional Search Engine Statistics

• As of August 2023, Google has almost 90% of the market share across APAC, followed by Baidu with 2.36% and Yahoo with 1.03%.
• Following are the APAC-covered nations and their regional search engine statistics:

(Source: 99firms.com)

#1. Japan

• As of July 2024, Google’s search engine market share in Japan is 74.91%, Yahoo’s 9.18%, and Bing’s 14.55%.
• Almost 100 services, from News and shopping to Paypay, are used by the majority of Japanese internet users with Yahoo! Japan services each day.

#2. China

• China’s search engine industry share is the most different from that of other nations, like the United States and the United Kingdom, where Google is very famous.
• In China, Google does not even come close to the top by market share as it’s banned throughout the nation.
• As of July 2024, the top search engines in China are 2.76% Shenma, 5.36% Sogou, 8.44% Haosou, 26.25% Bing, 53.62% Baidu, and Google, which comes in last place with only 2% of the entire market share.
• Baidu has almost 676 million monthly active users, which makes China the most famous search engine.
• Sogou is important in voice-activated search, processing up to 802 million voice requests each day from its smartphone application.

#3. South Asia- Philippines, Thailand, Indonesia and India

• The market share in India, Indonesia, Thailand, and the Philippines is quite similar.
• As of July 2024, Google held 97.99% of the market in India, with Bing at 1.15% and Yahoo! at 0.44%. The situation is nearly the same in Indonesia, Thailand, and the Philippines.
• In Indonesia, Google has 94.28% of the market share, 97.7% in Thailand, and 93.86% in the Philippines.
• Yahoo! and Bing each have less than 1% of the market share in Indonesia and Thailand. They perform a bit better in the Philippines, where Bing has 2.74% and Yahoo! has 1.66%.
• Bing, owned by Microsoft, shares many basic SEO best practices with Google. While the overall SEO strategies are similar for both, there are some key differences.
• For example, Bing emphasizes exact keywords more than context-based ones, values websites with multimedia content (like images and videos), and rewards sites with a strong social media presence.
• When it comes to paid advertising, Bing ads work similarly to Google ads but have unique features.
• Bing offers different targeting options and demographics, and its ads often show up higher in search results because it has fewer users.
• With advanced AI tools like Copilot and the ability to connect with other Microsoft products, Bing is set for significant growth and is carving out its own space in the search engine market.

#4. Taiwan

• As of July 2024, Google has 89.69% of the market share in Taiwan. Yahoo! and Bing have 6.77% and 3.3%, respectively, while Baidu only has 0.05%.
• When planning SEO/SEM campaigns for Taiwan, Google should be the main focus. However, based on your goals, it might also be helpful to advertise on Yahoo! or Bing.
• It’s also important to remember that while people in Taiwan speak Mandarin Chinese, they use traditional Chinese characters instead of the simplified ones found in much of China.
• They have different words and dialects, so marketing campaigns should be customized for each market.

#5. South Korea

• South Korea is the only country where Google has a smaller share of the search engine market.
• The most popular platform is Naver, with 47.11%.
• Search Engine Statistics stated that Google is in second place with 46.79% as of July 2024.
• Bing has 2.96%, and Daum has just over 1.5% of the market share.

User Behavior on Search Results Statistics

• Search Engine Statistics stated that almost 75% of users never go past the first page of search results.
• Long-tail keyword searches make up 70% of all web searches.
• 64% of consumers use Google My Business to find contact details for local businesses.
• Searches starting with “where to buy” have increased by 85% in the last two years.
• The average time spent on each Google search session is under one minute.
• The average word count for top-ranking content in Google is between 1,140 and 1,285 words.
• The CTR for the top-ranking search results in Google is about 31.7%, according to search engine statistics.
• 47% of consumers look at 3-5 pieces of content from a company before contacting a sales rep.

(Source: backlinko.com)

• 30% of all mobile searches are location-related.
• Websites on the first page of Google are usually around three years old.
• 88% of mobile searches for local businesses lead to a call or visit within 24 hours.
• Content with relevant images gets 94% more views than content without images.
• The average Google search session lasts less than one minute.
• Nearly 63% of Google searches end without a click.
• 46% of all Google searches are for local information.
• Almost 93% of online experiences start with a search engine.
• Nearly 80% of users ignore paid ads in search results.
• Over 60% of web traffic comes from organic searches.
• The top 5 search results on Google get 75% of all clicks.
• Searches that start with “best” have grown by 80% in the last two years.
• Nearly, 50% of search queries have four or more words.
• Videos are 50 times more likely to appear on the first page than text pages.
• Search Engine Statistics stated that almost 70-80% of users choose organic search results over paid ads.
• 5% of all website traffic comes from organic searches.
• 79% of search engine users often click on natural search results.

(Source: reviewtrackers.com)

• Mobile searches for “open now” have tripled in the past two years.
• About 47% of Google searches are for information or knowledge.
• Images account for around 20.45% of all search traffic.
• Nearly 8% of search queries are phrased as questions.
• Search Engine Statistics stated that almost 71% of B2B researchers start with a general search.
• “Near me” searches have increased by over 500% in the last two years.
• Almost 72% of people who do local searches visit a store within 5 miles.
• 9% of clicks on Google search results go to paid ads.
• The average first-page Google result has 1,890 words.
• 61% of mobile searchers are more likely to contact a local business if it has a mobile-friendly site.
• The average first-page result includes 1.5 images.
• Roughly 88% of consumers trust online reviews as much as personal recommendations.
• Almost 60% of smartphone users have contacted a business directly from search results.
• Search Engine Statistics stated that around 90.63% of pages never get any organic traffic from Google.
• The average word count of a first-page Google result is 1,447 words.
• Google search data is used in about 6% of all legal cases.
• Websites on the first page of Google get 91.5% of all organic traffic.
• Nearly 40.7% of voice search answers come from Featured Snippets.
• The average click-through rate (CTR) for the first organic result on Google is 28.5%.

Search Engines Future Trends

• The average Google first-page result has 1,890 words.
• 70% of marketers think SEO is better than PPC (pay-per-click advertising).
• DuckDuckGo searches have increased by 62% in the last year.
• The number of voice searches is expected to reach 8 billion by 2023.
• 72% of marketers believe that creating relevant content is the best SEO strategy.
• 61% of marketers say improving SEO and increasing their organic presence is their main priority.
• 6% of all Google searches are new and have never been searched before.
• 61% of marketers consider SEO important because it improves the quality of their website traffic.
• 64% of marketers spend time on search engine optimization as per Search Engine Statistics.
• Spending on search engine marketing is projected to reach $135.2 billion by 2022.
• 60% of marketers say that optimizing voice search is very important for their SEO plans.
• 72% of marketers view content creation as the most effective SEO method.
• Voice search statistics show that 41% of adults use voice search at least once a day.
• Optimizing voice search is crucial, as 55% of households are expected to have smart speakers by 2022.
• YouTube is the second most visited website in the world, after Google.
• Searches related to sustainability on the web have increased by 348% in the past decade.
• 63% of marketers say that generating website traffic and leads is their biggest marketing challenge.
• Voice searches are expected to account for 50% of all online searches by 2020, according to Search Engine Statistics.
• Internet users conduct over 68,000 searches per second on search engines.

Conclusion

In the competitive world of SEO, where algorithms are always changing, having useful information can be the key to your business’s success or failure. To succeed, you need patience, high-quality content, and, most importantly, strong links on reliable authority websites—something our search engine statistics back up.

In the end, Google is the main place where you should focus your efforts for a higher ranking. Once you achieve success there, you’re likely to do well on other search engines as well. We have put enough light on search engine statistics in this article.

Saisuman Revankar

Saisuman is a professional content writer specializing in health, law, and space-related articles. Her experience includes designing featured articles for websites and newsletters, as well as conducting detailed research for medical professionals and researchers. Passionate about languages since childhood, Saisuman can read, write, and speak in five different languages. Her love for languages and reading inspired her to pursue a career in writing. Saisuman holds a Master's in Business Administration with a focus on Human Resources and has worked in a Human Resources firm for a year. She was previously associated with a French international company. In addition to writing, Saisuman enjoys traveling and singing classical songs in her leisure time.

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