Social Media Marketing Statistics By Sales, Usage, Platform, Content, AI And Advertising

Saisuman Revankar
Written by
Saisuman Revankar

Updated · Aug 22, 2024

Aruna Madrekar
Edited by
Aruna Madrekar

Editor

Social Media Marketing Statistics By Sales, Usage, Platform, Content, AI And Advertising

Introduction

Social Media Marketing Statistics: Social media marketing is a key part of any digital marketing plan today. With over 50% of the world’s population using social media, brands need to be active on these platforms. But it’s not just about making profiles and posting content. Effective social media marketing involves keeping up with changing algorithms and trends and understanding the behaviors of your target audience. Social media’s interactive and engaging nature helps businesses connect with their audience in ways they couldn’t before.

This opens up new opportunities for engaging with people, building the brand, and doing direct marketing. We shall shed more light on Social Media Marketing Statistics through this article.

Editor’s Choice

  • In 2024, there are expected to be 5.17 billion social media users around the world, with each person using an average of 6.7 different social networks each month.
  • Spending on social media ads is forecasted to reach $219.8 billion in 2024. By 2028, mobile advertising alone is projected to total $255.8 billion.
  • 73% of marketers think their social media marketing efforts have been either somewhat or very effective for their business.
  • 70% of Instagram users have purchased a product they discovered on the platform.
  • Social Media Marketing Statistics stated that almost 54% of people who browse social media use it to research products.
  • Facebook drives over 80% of social media referrals to online stores.
  • LinkedIn is the top social network for trusted paid content among B2B marketers.
  • 78% of Twitter users expect a reply to their customer service questions within one hour.
  • 96% of small and medium-sized businesses use social media for marketing.
  • In 2020, social media advertising spending in the US was expected to surpass $43 billion.
  • 72% of marketers say social media marketing has been effective for their business.
  • 71% of consumers who had a positive experience with a brand on social media are likely to recommend that brand to others.
  • Video posts on Facebook reach 135% more people organically compared to photo posts.
  • Visual content is over 40 times more likely to be shared on social media than other types of content.
  • 54% of internet users use social media to research products, as stated by Social Media Marketing Statistics.
  • 61% of marketers say that measuring return on investment (ROI) is their biggest challenge in social media marketing.
  • 75% of Instagram users take action, like visiting a website, after seeing an Instagram ad.
  • 87% of people say they have acted after seeing product info on Instagram.
  • 83% of TikTok users have found new products on the platform.
  • Social media ad spending is expected to hit $442.74 billion by 2027.
  • 36% of marketers think visual content is the most important type of content for their business.
  • Video content is still very popular. About 44% of people prefer learning about new products through short videos, and 87% of marketers say that video marketing has increased sales.

What is Social Media Marketing?

Social media marketing (SMM), also known as digital marketing or e-marketing, uses social media platforms where users connect and share information to help businesses grow their brand, increase sales, and drive traffic to their websites. It provides a way for companies to interact with current customers and reach new ones. Additionally, SMM includes special data analytics tools that help marketers track their success and find new ways to connect with their audience.

Importance Of Social Media Marketing

Social media lets brands appear bigger than they are. Although competition is tough, how you present yourself and your ideas on social media is crucial. Here’s why social media marketing is important:

importance of social media marketing

(Source: noboruworld.com)

  • Wide Reach and Engagement: Social media platforms have billions of active users around the world. They offer a great chance to reach a large audience, interact with potential customers, and build brand loyalty through meaningful connections.
  • Brand Awareness: Social media helps increase brand visibility. By sharing content consistently and strategically, you can make your brand more recognizable to your target audience.
  • Direct Communication: Social media allows businesses to communicate directly with customers. Quick responses to questions and feedback improve customer satisfaction and build trust.
  • Content Sharing: Posting relevant content like articles, videos, and infographics helps establish your business as an industry leader. This content can reach a wider audience and drive traffic to your website.
  • Lead Generation and Conversion: Social media ads can target specific groups, making it easier to find potential leads. Engaging content helps move these leads toward making a purchase.
  • Cost-Effective Advertising: Social media offers budget-friendly advertising options with precise audience targeting. It often provides better ROI compared to traditional ads.
  • Immediate Feedback and Insights: social media provides instant feedback on how your campaigns are performing. Analytics tools offer details on user behavior and preferences, helping you improve your strategies.
  • Competitive Advantage: A strong social media presence sets you apart from competitors. It shows you’re engaged and up-to-date with modern consumers.
  • Brand Loyalty: Regular and personalized interactions on social media build brand loyalty. Happy customers are likely to share positive experiences and recommend your brand.
  • Adaptability and Innovation: social media is always changing with new features and trends. Businesses can show their Innovation by staying current and adapting to these updates.
  • SEO Benefits: Social media activity can help with search engine optimization (SEO). Active profiles and content shares can improve your website’s search rankings.

World’s Most Used Social Media Platforms

social-media-apps-active-user-index

(Reference: datareportal.com)

Social Media Applications

%
YouTube

100.0%

WhatsApp

84.9%
Facebook

82.7%

Instagram

69.6%
Facebook Messenger

50.1%

TikTok

44.7%
Telegram

32.3%

Snapchat

24.1%
Twitter

21.6%

Pinterest

18.7%
Discord

11.4%

LinkedIn

11.2%
Line

7.1%

Threads

6.6%
Reddit

6.0%

  • App intelligence from data.ai shows that YouTube has the most active users, with an index of 100 (the top platform always has an index of 100).
  • WhatsApp and Facebook come in second and third, respectively. This data suggests that Meta’s messaging app, WhatsApp, has more active users than its social network, Facebook.
  • YouTube’s audience is about 20% larger than the audiences of both WhatsApp and Facebook.
  • Instagram is in fourth place, with active users making up nearly 70% of YouTube’s user base.
  • Facebook Messenger is fifth, with an index of 50.1. It’s the only other platform where the number of active users is more than half of YouTube’s user base.
  • TikTok is sixth, but its active users are only 44.7% of YouTube’s, as stated in Social Media Marketing Statistics.

social-media-and-audiences-total-reported

(Reference: datareportal.com)

Here are the numbers for monthly active users and potential ad reach on different social media platforms:

  • Facebook: 3.07 billion monthly active users
  • YouTube: Can potentially reach 2.50 billion people with ads
  • WhatsApp: At least 2 billion monthly active users
  • Instagram: 2 billion monthly active users
  • TikTok: Ads can potentially reach 1.60 billion adults each month
  • WeChat (including Weixin 微信): 1.36 billion monthly active users
  • Facebook Messenger: Can potentially reach 977 million people with ads
  • Telegram: 900 million monthly active users
  • Snapchat: 800 million monthly active users
  • Douyin (抖音): 755 million monthly active users
  • Kuaishou (快手): 697 million monthly active users
  • Weibo: 588 million monthly active users
  • X (formerly Twitter):** Can potentially reach 586 million people with ads
  • QQ: 553 million monthly active users
  • Pinterest: 518 million monthly active users
  • All other platforms have fewer than one-third of the active users that YouTube has.

Video Marketing Statistics

  • The human brain understands visual information faster than text, which is why videos are so good at catching people’s attention.

About 69% of B2B Marketers Will Invest in Video Marketing in 2024

  • 53% of B2B marketers are focusing on creating thought-leadership content.
  • 47% are investing in in-person events.
  • 43% are putting money into paid ads.
  • 33% are working on building social media communities and hosting webinars.
  • 25% are creating audio content.

leading-areas-of-investment-for-content-marketing

(Reference: hostinger.com)

More Than 3 billion People Watch Online Videos at Least Once a Month.

  • In 2019, 2.78 billion people worldwide watched online videos. This number is expected to grow to 3.78 billion by the end of 2024.
  • In the US, most people watch videos on their smartphones.

Short Videos Get the Most Engagement and Return on Investment (ROI)

  • With the rise of YouTube Shorts, Instagram Reels, and TikTok, short videos are very popular.
  • 39% of marketers say that one-minute videos get the highest engagement and ROI.
  • Only 16% think that videos longer than three minutes perform better, as per Social Media Marketing Statistics.

YouTube Is the Top Video Marketing Platform

  • Around 90% of companies use YouTube for their video marketing.
  • Facebook is next, with 86% of brands using it.
  • Both Instagram and LinkedIn are used by 79% of brands.
  • TikTok and Snapchat are less used, with only 35% and 13% of brands using them, respectively.

most-investment-types-of-video-content-among-marketing-team

(Reference: hostinger.in)

Most Businesses Include Videos in Their Marketing Plans

  • 91% of businesses use videos for promotion.
  • Social Media Marketing Statistics stated that around 96% see videos as a key part of their marketing strategy.
  • Among those who still need to start using video marketing, 70% plan to start.

Nearly Half (47%) of Companies Invest in Product Demo Videos

  • The top types of videos companies invest in are product demos, explainer videos, and recorded webinars.
  • Companies spend the least on promotional videos, thought-leadership content, and FAQ videos.

Sales through Social Media Statistics

Which platforms are social media users most likely to buy from

(Source: wpforms.com)

Social selling means using social media to find and connect with potential customers to reach sales goals. It’s become a popular alternative to the often disliked method of cold calling.

Here are some key statistics:

  • There are now over 4.95 billion social media users worldwide.
  • A huge 93.5% of internet users globally interact with social media every month.
  • Social media is growing quickly, with about 9.6 new users joining every second.
  • Users spend an average of 2 hours and 27 minutes daily on social media.
  • Social commerce revenues are expected to surpass $1.2 trillion by 2024 and could reach $6.2 trillion by 2030.
  • Social Media Marketing Statistics stated that one in four brands now sells directly through social media.
  • 31% of online shoppers prefer Facebook for shopping, while 39% of Gen-Z shoppers favor Instagram.
  • More than half of American consumers (53%) make purchases through social media every week.
  • Nearly 43% of customers find new products through social networks.
  • Around 30% of younger people, including Gen Z and Millennials, have recently bought items directly through social media.
  • 35% of Gen Z users use social media as their main way of following brands and products.
  • By 2023, 80% of social media marketers expect brands to feature influencers or creators prominently.
  • Among people aged 18-54, 21% have been influenced by social media influencers to make purchases recently.
  • Social media has a lead-to-close rate that’s twice as high as traditional marketing methods.
  • In the third quarter of 2023, Meta earned $34 billion, mostly from advertising.
  • Social Media Marketing Statistics stated that around 61% of companies using social selling report increased revenue growth.
  • Companies that focus on social selling are 51% more likely to meet their sales goals.
  • Almost half of sales professionals (47%) think social media provides the highest quality leads, second only to customer referrals.

Social Media Usage Statistics

  • Over half of the world’s population now uses social media, making up 62.6%.
  • Globally, 5.07 billion people use social media, with 259 million new users joining in the past year.
  • According to Social Media Marketing Statistics, there are 302 million social media users in the United States.

number-of-social-network-users-in-selected-countries-in-2023-and-2029

(Source: keywordseverywhere.com)

  • It’s expected that the number of global social media users will reach 6 billion by 2027.
  • 99% of social media users connect through a tablet or smartphone, and 78% use only their phones.
  • Nigeria leads the world in social media use, with people spending over four hours a day on social networks, compared to the global average of 2 hours and 27 minutes.
  • Social media penetration in North America is 74%, while the global average is 59%.
  • Here are some key social media statistics:
  • Over 3.6 billion people around the world use social media, which is about 46% of the global population.
  • YouTube is the second most visited website globally, with more than 2 billion users logged in each month.
  • Twitter has 187 million users who can be monetized daily.
  • Social Media Marketing Statistics stated that LinkedIn has over 722 million members, and 40% of them log in daily.
  • TikTok has over 1 billion active users every month worldwide.
  • Pinterest has more than 416 million active users monthly, with 77.6 million of them based in the US.
  • 97% of people who use the internet have used social media in the past month.
  • YouTube is the top social platform by visits, with 2 billion logged-in users each month.
  • 8% of Instagram users globally access the platform via their mobile phones.
  • 96% of internet users have used social media in the last month.

Overview of social media use

(Source: keywordseverywhere.com)

  • Gen Z is the most active age group on digital social channels compared to other age groups worldwide.
  • Social networks are the main platform for researching potential purchases for internet users aged 16 to 24.

Influencers Marketing Statistics

  • 1% of marketers think TikTok provides the best return on investment (ROI) for short videos. Next is Instagram Reels at 29.9% and YouTube Shorts at 12%.
  • 69% of marketers use TikTok for influencer marketing, making it the most popular platform for this type of marketing.
  • The main goals for working with influencers are to boost engagement, reach new audiences, and build a stronger community.

Marketers primary goals when working with creators

(Source: sproutsocial.com)

  • 60% of marketers plan to increase their spending on influencer marketing campaigns in 2024.
  • 63% of marketers intend to use AI in their influencer campaigns, with 55% of them using AI to find the right influencers, as per Social Media Marketing Statistics.
  • More marketers are recognizing the value of influencer marketing. If you still need to start using influencers in your marketing, now is a good time to start.
  • The key is to choose the best platforms and influencers for your brand, and with the right tools, this process can be automated.

eCommerce and Online Shopping Statistics

  • Over 2.14 billion people around the world shop online, which is 27% of the global population.
  • Experts predict the global eCommerce market could exceed $8 trillion by 2027.
  • eCommerce sales are expected to grow by 10.1% annually by 2024, far outpacing the 2% growth forecast for physical stores.

online-sales-by-month

(Source: wpforms.com)

  • In the above chart, we can see the online sales by month for the year 2024.
  • Currently, online shopping makes up 20% of all retail sales, and this is expected to rise to 25% by 2025.
  • By 2040, it’s projected that 95% of purchases will be made online.
  • 56% of consumers like online shopping because it’s available 24/7, as per Social Media Marketing Statistics.
  • Fast shipping and delivery are crucial for 78% of online shoppers, followed by accurate product descriptions (73%) and a smooth purchase process (72%).
  • Almost half of Gen Z shoppers (46%) would pay more to buy from their favorite online stores.
  • 53% of American consumers shop on social media every week.
  • Social Media Marketing Statistics stated that almost 46% of shoppers would switch retailers to find a product they want.
  • Amazon dominates the global eCommerce market, capturing over 13% of desktop traffic, which is four times more than eBay.
  • There are now over 12 million online stores globally.
  • The livestream e-commerce market is expected to reach about $50 billion by the end of 2023.
  • Top-selling eCommerce products include clothing, footwear, electronics, books, and beauty items.
  • On average, 3.65% of people who browse eCommerce sites end up making a purchase.

-retail-e-commerce-sales-worldwide-from-2014-to-2027.

(Source: wpforms.com)

  • In the above chart, we can see the global e-commerce sales in billions of US Dollars.
  • Globally, the average annual online spending per customer is about $2,310.
  • Revenue from conversational marketing in e-commerce is expected to hit $290 billion by 2025, as stated in Social Media Marketing Statistics.
  • In 2023, mobile commerce made up 43.3% of all eCommerce sales, up from 41.8% the previous year.
  • Cross-border eCommerce is projected to grow by 108% from 2023 to 2028.
  • Sales in November can be 12% to 140% higher than in other months, with the lowest sales typically occurring in the summer.
  • During Prime Day 2022, Amazon sold over 300 million items worldwide, as per Social Media Marketing Statistics.
  • In countries where Amazon is well-known, 60% of shoppers use it to search for products.
  • Online sales peak between the 25th and 28th of the month, aligning with many companies’ payday periods.
  • Holiday sales account for 20% of all retail sales.
  • In 2022, 5% of online purchases in the US were made using buy now, pay later options.
  • About 60% of Gen-Z and Millennials prefer buying from small businesses.
  • One-third of online shoppers enjoy browsing just for fun.
  • 82% of consumers want brands to share their values.
  • On average, people spend about $155.75 when shopping online via computer, compared to just over $112 on mobile.
  • 57% of US shoppers buy Christmas presents online.
  • 35% of consumers would shop for clothes online more if virtual try-on options were available.
  • Fast shipping and delivery are the top priorities for 78% of frequent online shoppers.

Social Media Platform Statistics

  • Total spending on social media ads is expected to hit $219.8 billion in 2024.
  • It’s projected that $255.8 billion of social media ad spending will come from mobile ads by 2028.
  • The growth rate for overall ad spending is anticipated to be 6.1% in 2024.
  • Social Media Marketing Statistics stated that social media ads make up 28.8% of all digital ad spending.
  • Businesses typically allocate about 8.7% of their total revenue to their advertising budget.

Social Media Platform Statistics

(Source: sproutsocial.com)

Facebook Statistics

which-social-media-platform-offer-marketers-highest-roi

(Reference: sproutsocial.com)

  • Facebook is the most popular platform for marketers worldwide, with 89% using it. Instagram is second, with 80%.
  • As of Q3 2023, Facebook is the largest social network globally, with about 3.05 billion active users each month.
  • The average American spends around 31 minutes a day on Facebook.
  • Social Media Marketing Statistics stated that around 56.3% of Facebook users are male, and 43.7% are female.
  • Nearly 25% of Facebook users in the US are between the ages of 25 and 34.
  • Facebook remains a top choice for marketers due to its vast reach and the fact that many users are in high-level decision-making roles as they get older.

Instagram Statistics

2024-social-media-engagement-rates

(Reference: sproutsocial.com)

  • Instagram has 2 billion active users each month, but brands are still working hard to get more followers.
  • Instagram and Facebook both offer some of the highest returns on investment (ROI).
  • According to Social Media Marketing Statistics, 27.4% of Instagram users in the US are between 25 and 34 years old.
  • Worldwide, 61.1% of Instagram users are aged 18 to 34, and most of them are male.
  • Instagram Reels get more likes and saves than regular posts but have fewer comments.
  • Instagram’s engagement rate is four times higher than Facebook’s (0.60% compared to 0.15%), although engagement competition is increasing every year.
  • In 2023, 43% of marketers plan to spend more on Instagram.
  • Instagram, which was once the top platform for influencers, is now competing with TikTok.

LinkedIn

  • LinkedIn has over 1 billion members in 200 countries.
  • The United States has the largest LinkedIn audience, with more than 214 million users.
  • Social Media Marketing Statistics stated that there are more than 67 million company profiles on LinkedIn.
  • 60% of LinkedIn users worldwide are between 25 and 34 years old, which is more than any other age group.
  • With many people changing careers recently, LinkedIn’s growth is expected to continue. If you’re in B2B, now is a great time to enhance your LinkedIn marketing.

Pinterest

  • Four hundred eighty-two million people use Pinterest each month.
  • 2% of Pinterest users are women, 17.2% are men, and 6.6% have not specified their gender.
  • In December 2023, Pinterest received nearly 1.2 billion visits from both desktop and mobile users.
  • 2% of Pinterest users around the world are female.
  • Pinterest is the third most-visited social media site in the US.
  • 80% of weekly Pinterest users have discovered a new brand or product on the platform.
  • Pinterest is known for its strong advertising impact and is a great place to find new products. Marketers targeting US audiences should consider using Pinterest in their campaigns.

TikTok

  • TikTok is expected to have over 2 billion users by 2024.
  • TikTok is the most used app globally, with Android users spending an average of 34 hours per month on it.
  • TikTok’s user base is mainly female, with 48% identifying as women.
  • 7% of TikTok users are between 18 and 24 years old, making them the largest group for TikTok ads.
  • TikTok is the second-most popular video app based on monthly active users, as stated by Social Media Marketing Statistics.
  • Currently, younger users and smaller influencers are the most active users of TikTok, but this could change soon. If you’re on TikTok, keep an eye on your analytics and focus on reaching your audience.

X(formally Twitter

will-users-be-on-twitter-x-in-2024 (Reference: sproutsocial.com)

  • X has around 619 million active users worldwide each month.
  • 53% of X users use the platform to get the latest news.
  • 63% of X users are men.
  • 33% of users plan to spend less time on X in 2024.
  • In the US, people spend an average of 34.1 minutes daily on X.
  • Even with some uncertainty about its future, X is still growing, so marketers should consider it in their plans.

YouTube

More US Marketers Use Instagram Reels Than Tiktok for Influencer Marketing

(Source: keywordseverywhere.com)

  • As of January 2023, YouTube has nearly 2.5 billion users around the world.
  • YouTube Shorts has 2 billion active users each month, according to Social Media Marketing Statistics.
  • The largest groups on YouTube are men aged 25-34 (12.2%) and men aged 35-44 (9.6%).
  • Users spend an average of 28 hours and 5 minutes per month on the YouTube app for Android.
  • Almost 90% of visits to YouTube come from mobile devices.
  • Even with many new platforms, YouTube remains the top choice for watching and sharing videos. Since many users access YouTube on mobile, marketers should focus on creating short, vertical videos (like Shorts) for the platform.

B2B Social Selling Statistics

  • 40% of B2B buyers use social media to research before making a purchase.
  • 54% of B2B marketers get leads from social media.
  • 39% of B2B companies report making money from social media.
  • 31% of B2B professionals say social selling has helped them build better relationships with clients.
  • 75% of B2B buyers use social media to make buying decisions.
  • 50% of B2B buyers trust LinkedIn to make purchase decisions.
  • 31% of B2B prospects find social media content the most engaging compared to other sales content.
  • 92% of B2B buyers interact with a salesperson who is recognized as an industry expert.
  • 60% of B2B marketers consider social media the second most effective strategy for generating leads.
  • 90% of decision-makers won’t respond to a cold call, but 75% of B2B buyers use social media to make buying choices.
  • 39% of B2B professionals say social selling has shortened the time they spend finding potential leads.
  • For B2B businesses, LinkedIn is a top social selling tool. It’s the leading social network for business professionals, with 1 billion members across 200 countries. Of these, 16.2% use LinkedIn daily.
  • LinkedIn offers valuable social selling tools, such as Sales Navigator and Sales Insights, to help your sales and marketing teams create an effective social selling strategy.

Content Marketing Statistics

  • Content marketing is a cost-effective method of boosting website traffic for small business owners who have little money to spend.
  • While it may deliver results slower than search advertising, it can be very rewarding over time.

top-goals-achieved-with-the-help-of-content-marketing-among-b2b-marketers

(Reference: hostinger.in)

Here are six key content marketing stats you should know:

  • Global revenue from content marketing was about $63 billion in 2022. This is expected to double, reaching nearly $107.5 billion by 2026.
  • When asked about their successes with content marketing, 84% of B2B marketers said they created brand awareness, 76% mentioned generating demand, and 58% saw an increase in sales.
  • Content marketing also helped 50% of them boost customer loyalty, 40% grow their subscriber lists, and 10% lower customer support costs.
  • About 76% of marketers use blogs to share content. Among them, 10% believe blog content provides the best return on investment (ROI), and 36% think blogs perform better than case studies, webinars, infographics, eBooks, and podcasts.
  • More than half (55%) of bloggers believe that creating high-quality content is more important than making it SEO-friendly or working with influencers.
  • Most brands focus their content marketing budget on customer research, community building, and improving content quality.
  • Key strategies include publishing content more frequently and combining SEO with creative storytelling.
  • Many brands no longer prioritize high search engine rankings, as per Social Media Marketing Statistics.
  • Instead, they focus on driving high-converting traffic through guest blogging, building email lists, and engaging with their audience on social media platforms like LinkedIn, Reddit, and Quora.
  • Among those companies, 39% saw a moderate increase in ROI, and 29% experienced a significant rise thanks to AI tools.
  • However, 21% felt their ROI stayed about the same, 10% were unsure, and 1% saw a decrease in ROI.

Social Media Marketing AI Statistics

  • Social media marketing is evolving with the help of AI technology. Marketers are now using AI to create content, optimize ads, and more.
  • 71% of social media marketers use AI in some way, as per Social Media Marketing Statistics.

attitude-of-u-s-adults-towards-the-use-of-generative-ai-in-social-media-jan-2023

(Reference: influencermarketinghub.com)

  • 71% of marketers who use AI to create content find it works better than content made without AI.
  • 87% of social media marketers believe AI will be key to successful campaigns in the future.
  • 50% of US adults are interested in learning about how generative AI is used in social media. Additionally, 23% of US adults trust how AI is used in social media campaigns and content delivery.
  • AI recommendations have increased time spent on Facebook by 7%.
  • Within just two months of its launch, Snapchat’s My AI chatbot received over 10 billion messages from 150 million users.
  • Pinterest’s “Shop the Look” AI recommendations have improved conversion rates by 9%.
  • 86% of marketers use AI to edit and refine social media text, 82% use it to generate new ideas, and 52% use it to create images.

Social Media and Brand Engagement Statistics

  • Most people who use social media write reviews about brands or products.
  • 72% of online shoppers in the US have posted a review for a local business on social media.
  • People expect brands to respond quickly on social media. 79% of users expect a reply within 24 hours.
  • Good customer service on social media can lead to more referrals. 71% of people who had a positive experience with customer service on social media recommended that brand to others.
  • Social media is a great way to increase brand awareness. 52% of people discover new brands through their social media feeds, highlighting the importance of a strong content strategy and investing in paid posts.
  • The COVID-19 pandemic changed consumer expectations for social media support as per Social Media Marketing Statistics.
  • Between 2020 and 2021, the number of people seeking customer service through social media channels doubled.
  • About 36% of consumers share their customer service experiences on social media.
  • Engaging with users on social media can boost sales. 50% of people said that a quick response to their inquiries influenced their decision to buy from the brand.

Social Media Advertising Statistics

  • Businesses are discovering how useful social media can be for reaching their customers.
  • Recently, social media advertising has become very popular, and social commerce is boosting this growth by allowing people to buy products directly within apps.
  • Globally, companies spend over $296 billion on social media ads. Of this, $212.68 billion is spent on ads viewed on mobile devices.
  • By 2028, social media advertising is expected to reach 6,054 million users.
  • The US leads the world in social media ad spending.

brand-research-preference-across-generation

(Reference: influencermarketinghub.com)

  • Facebook is the top platform for marketers, with 89% using it for advertising. Instagram comes in second, with 80% of marketers using it.
  • The average cost to get 1,000 impressions across all social media is $6.06.
  • Recently, social media impressions have increased by 20%, with most of these impressions coming from ads like stories and videos.
  • 70% of marketing teams have someone in charge of social commerce.
  • 52% of marketers sell products directly through social media apps, and 25% of consumers have purchased a product directly through these platforms.
  • Marketers see increased exposure as the biggest benefit of social media ads, followed by more website traffic, lead generation, and fan loyalty.
  • 69% of businesses use engagement as the main way to measure their social media success, while 51% look at impressions and views, 49% track followers, and 43% check clicks and traffic to gauge return on investment (ROI).
  • 22% of consumers use social media more than search engines to find products and brands.
  • 8% of internet users search for information about businesses on social media platforms.
  • According to social media marketing statistics, 28% of Gen Z and millennials use social media to research brands.
  • 87% of social media marketers think that social search is crucial for their strategies.

Conclusion

Social media is packed with useful data that can help you improve your marketing strategies. By looking at social media statistics, you can get important insights to create effective and targeted Social Media Marketing (SMM) plans. Understanding your audience and keeping up with new trends can help you make smart, data-driven decisions and get a better return on your investment (ROI).

Since social media is always changing, it’s important to stay curious, keep learning, and use these statistics to boost your brand’s engagement and success. We have shed light on Social Media Marketing Statistics through this article.

FAQ.

How successful is social media marketing?

Research shows that 70% of businesses that sell directly to consumers have gained customers through Facebook. Additionally, 90% of marketers say that using social media has boosted their business’s visibility.

Which social media is most successful?

As of the latest data, Facebook is the most popular social media platform globally. It has 3.06 billion monthly active users, which means 37% of people around the world use Facebook at least once a month.

Saisuman Revankar
Saisuman Revankar

Saisuman is a professional content writer specializing in health, law, and space-related articles. Her experience includes designing featured articles for websites and newsletters, as well as conducting detailed research for medical professionals and researchers. Passionate about languages since childhood, Saisuman can read, write, and speak in five different languages. Her love for languages and reading inspired her to pursue a career in writing. Saisuman holds a Master's in Business Administration with a focus on Human Resources and has worked in a Human Resources firm for a year. She was previously associated with a French international company. In addition to writing, Saisuman enjoys traveling and singing classical songs in her leisure time.

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