Midjourney Statistics By Revenue, Users and Facts (2026)

Introduction

Midjourney has become one of the most widely used AI image tools in a very short time. User growth on its Discord server is a clear signal of this momentum: registered users have nearly reached 19.83 million, and the platform reportedly drew 1 million users worldwide within its first 6 months after launch. For businesses, creators, and investors, these numbers matter because they hint at product demand, community strength, and long-term market fit.

In this research-style overview, I bring together the key Midjourney statistics in one place covering user scale, website traffic trends, audience mix, and performance signals such as revenue in USD. Where available, I also summarize demographic patterns to show who is using Midjourney and how usage is shifting over time. The goal is simple: give you a clear, data-based picture of Midjourney’s reach, growth, and commercial impact.

Editor’s Choice

1. Midjourney’s Discord community has grown to almost 19.83 million registered users, highlighting how strongly the platform scales through its community.
2. Midjourney reached 1 million users in just 6 months after launch, demonstrating rapid early adoption.
3. Daily active users for Midjourney are estimated to range from 1.2 million to 2.5 million, depending on daily usage trends.
4. Midjourney’s website drew above 16.22 million visitors worldwide, indicating large interest beyond Discord.
5. Traffic to Midjourney.com is led by the United States (21.86%), followed by China (6.14%), Russia (5.42%), India (4.52%), and Germany (4.08%).
6. Web audience split is close to even: 54.45% male and 45.55% female.
7. The biggest age group is 18–24 (35.36%), showing strong usage among younger users.
8. Users aged 35–44 make up 20.16%, highlighting growing interest among working professionals as well.
9. Most users access Midjourney on desktop, and Germany has very high desktop usage in Europe at 95.2%.
10. Midjourney’s traffic is driven mainly by brand strength: Direct traffic accounts for 67.78%, while organic search accounts for 21.48%.
11. Paid search (7.02%) is relatively small, suggesting that Midjourney relies less on ads than on word of mouth and brand recall.
12. Social media accounts for only 0.64% of site visits, meaning most people reach the site by typing the site name or searching for the brand.
13. Midjourney’s revenue reached about USD 500 million in 2025, signalling strong monetisation.
14. Revenue rose sharply from about USD 50 million (2022) to USD 200 million (2023), then to around USD 300 million (2024) and USD 500 million (2025).
15. The generative AI art market is projected to grow from USD 212 million (2022) to USD 5.8 billion (2032), at a 40.5% CAGR, supporting Midjourney’s long-term upside

About MidJourney 

• MidJourney was launched on July 12, 2022.

• The company was founded by David Holz.
• MidJourney has its headquarters in San Francisco.
• MidJourney has around 19.83 million registered users.
• The website receives about 21.19 million monthly visitors.
• The user base is mostly male, with 58.61% male users and 41.39% female users.
• The largest age group is 25–34, which makes up 36.99% of users.
• MidJourney’s estimated revenue is about USD 500 million.
• From a product view, MidJourney is widely used for AI image creation and can generate strong results even from detailed, complex prompts.
• In June 2025, MidJourney V7 became the default model, adding more capabilities compared with V6.

Midjourney User Count

• According to Discord, Statista, and Skim AI, Midjourney has about 19.83 million registered users as of January 2026.
• This is about a 110K drop from December 2025, when the user count was roughly 19.94 million.
• Midjourney’s user base grew strongly from 16.4 million in November 2023 to about 19.26 million in 2024.
• That change equals an increase of about 2.86 million users in roughly four months.
• In December 2023, Midjourney had around 17.5 million registered users on Discord.
• Since access requires a Discord account and joining the Midjourney server, most user tracking is tied to Discord registrations.
• This Discord-first setup has helped Midjourney become one of the largest and most active servers on the platform.
• Daily active users are estimated to range from 1.2 million to 2.5 million, depending on day-to-day usage.
• Based on current trends, the registered user count is projected to approach 21 million by the end of 2026.

Time to Reach 1 Million Users

According to CJ & CO and Statista, Midjourney reached 1 million users in about 6 months after launch.

• Based on the same sources, this result places Midjourney as the 5th fastest platform to cross the 1 million-user mark among the platforms listed.
• Threads was the fastest, reaching 1 million users in 1 hour.
• ChatGPT followed next, hitting 1 million users in 5 days.
• Overall, the data shows that newer digital products can scale much faster than older platforms, mainly due to faster online sharing and easier access.

The time required for different platforms to surpass 1 million users.

Midjourney Subreddit Growth Snapshot

• Midjourney’s subreddit has about 1.76 million members, indicating a strong, growing community.
• The member count is up by around 54% compared with 2024 levels, based on the figures provided.
• The subreddit attracts roughly 95K visitors each week, which signals steady interest beyond the product itself.
• Membership rose from about 936,516 in November 2023 to around 1.1 million in 2024, showing clear year-over-year growth.
• About 1,200 people actively contribute to the subreddit, supporting ongoing discussions and content sharing.
• Activity also increased over time: in November 2023, the subreddit saw around 70 posts and 200 comments per day, while peak days reached about 400 posts and 4,000 comments.

Subreddit members over time (approx.):

Midjourney User Demographics

• Midjourney’s audience leans male, and the largest user group falls within the 25–34 age range.
• According to SimilarWeb, men account for about 59.92% of Midjourney visits, while women account for about 40.08%.
• According to SimilarWeb, the largest age group is 25–34, accounting for 36.99% of visitors.
• Visitors aged 18–24 make up the second-largest group at 22.98%, indicating strong interest among younger users.
• Users aged 35–44 account for 19.38%, indicating solid usage among working-age adults.
• Older age groups are smaller: 45–54 years represent 11.45%, 55–64 years represent 5.75%, and 65+ years represent 3.46%.

Age split of Midjourney visitors:

Midjourney Website Traffic Snapshot

• Visitors spend about 8 minutes and 27 seconds per visit on midjourney.com, suggesting strong engagement.
• The site’s bounce rate is 26.49%, meaning many visitors continue beyond the first page.
• On average, a visitor views about 19.43 pages in one session, which is unusually high for a typical website visit.
• Midjourney recorded 16.22 million visits worldwide in November 2025.
• Monthly traffic moved from 16.79 million in October 2025 to 16.22 million in November 2025.
• The highest traffic in the period listed was 21.03 million in August 2023.
• Traffic fell after September 2023, reaching a low of 15.52 million in November 2023, before rising again in December 2023.

Recent monthly traffic levels included:

• The United States contributes the largest country share of traffic at 17.24%, and average visit duration there is 12 minutes 20 seconds.
• The next biggest source is the Republic of Korea (8.30%), followed by China (5.28%), the United Kingdom (4.24%), and Japan (4.20%).

• Most visits come from people going directly to the site (Direct: 69.93%), which shows strong brand awareness.
• Organic search (23.20%) is the second-largest channel, while Paid (2.99%) and Referrals (2.68%) are much smaller.
• Social traffic (1.08%) and Display ads (0.11%) contribute very little overall.

• Within social traffic, YouTube leads with 54.31% of social visits, followed by Facebook (8.56%) and Pinterest (8.25%).
• Other social sources include WhatsApp (6.28%), Twitter (5.15%), and Other platforms (17.45%).

How People Use Midjourney

• Most users say they use Midjourney mainly for fun rather than for work.
• 68% of users report using Midjourney for fun, while 32% say they use it as a practical tool for tasks or work needs.
• 77% of users say they use Midjourney for personal and recreational activities, which supports the idea that casual use is the main driver.
• 83% of users report using Midjourney for art therapy, suggesting it also supports relaxation and creative stress relief.

Midjourney Search Interest and Device Usage

• According to Google Trends, Midjourney shows steady worldwide search interest, with consistent day-to-day activity..
• China leads search interest with an index score of 100, far ahead of other locations.

Top countries by Google Trends interest score (Midjourney):

• Midjourney can be used through any web browser via Discord, and many users also access it on mobile devices.
• 54% of mobile users access Midjourney through Android, while 46% use iOS.
• On desktop, 72% of users access Midjourney through Windows, 29% through Mac, and 4% through Linux.
• Midjourney’s conversion rate is estimated at 21.5%, meaning over 2 in 10 Discord members become active users after initially watching others use the tool.

Midjourney Financial Snapshot

• Midjourney’s revenue is estimated at about USD 500 million in 2025, up from around USD 300 million in 2024.
• The platform was valued at about USD 10.5 billion within its first year after launch. 
• Midjourney’s revenue increased sharply in 2023, reaching about USD 200 million for the year.
• Revenue history shows steady scaling through subscriptions and paid usage.
• Midjourney mainly earns money from subscriptions and purchases of extra GPU time, creating a repeatable revenue model.
• The company operates with a lean setup of roughly 100 employees and still relies heavily on Discord as its main user interface.
• The text states Midjourney achieved USD 200 billion in annual recurring revenue; however, this figure conflicts with the annual revenue numbers listed (USD 200 million in 2023), so it should be treated as a likely typo unless confirmed by a source.

Midjourney revenue by year :

• Midjourney’s valuation is projected to grow at a 34.1% CAGR from 2023 to 2032, reaching about USD 191.8 billion by 2032.
• The generative AI art market is also projected to expand quickly, rising from USD 212 million (2022) to about USD 5.8 billion (2032) at a 40.5% CAGR.

Midjourney Pricing and Capacity Overview

• Midjourney’s monthly pricing ranges from about USD 8 to USD 120, depending on the plan and billing option.
• The Basic plan costs USD 10 per month or USD 96 per year (USD 8 per month when billed annually).
• The Mega plan costs USD 120 per month, or USD 1,152 per year (equal to USD 96 per month when billed annually).
• Users can buy extra Fast GPU time at about USD 4 per hour, increasing the speed at which they can generate.

Plan Costs

• Midjourney’s growth appears to rely heavily on community sharing rather than paid marketing, as it states it invested USD 0 in marketing.
• The text also states that the system can complete 20 to 40 jobs per second and runs on 10,000+ servers to support high demand; these figures should be treated as claimed performance metrics unless confirmed by a named source.
• The claim that Midjourney could reach USD 300 billion in revenue is a forward-looking prediction and should be viewed as speculative rather than a confirmed estimate.

Midjourney Outlook for 2026

• Midjourney’s registered user base is projected to pass 25 million by late 2026, mainly because a standalone web interface could make the tool easier for people who do not use Discord.
• Annual recurring revenue is forecast to reach USD 500 million to USD 600 million in 2026, supported by new higher-level subscription plans aimed at creative teams and agencies.
• The V7 model (released in April 2025, as stated) is expected to remain the main benchmark through 2026, with features such as Draft Mode for faster testing and built-in video-related capabilities.
• Midjourney is expected to keep a strong position in AI image generation, with a projected 26.8% global market share, helped by its style and personalization features.
• By 2026, more than 30% of active users are expected to use Midjourney primarily through the web-based “Omni Reference” editor rather than Discord, indicating a long-term shift away from chatbot-only usage.

Conclusion

Midjourney’s 2026 outlook points to continued scale-up in both users and revenue as the product shifts from a Discord-first workflow to a more accessible web experience. If the platform reduces onboarding friction, it is well positioned to expand beyond its current core community and attract more mainstream creators and teams.

On the business side, stronger subscription mix and possible enterprise plans could lift recurring revenue toward the projected range. Product upgrades around V7, faster drafting, and richer media features may help defend share in a crowded market. Overall, execution on web adoption will likely be the key driver.