iPhone Vs Android Statistics By Market Share, Users, Country And Revenue (2025)

Introduction

iPhone Vs Android Statistics: The iPhone-Android rivalry has been one of the leading forces shaping the smartphone industry for over a decade. By 2024, this competition will continue influencing user preferences, market dynamics, and technological advancements.

By 2024, the rivalry between iPhone and Android continued to shape the smartphone industry through clear numerical contrasts. Android commanded roughly 70.9 percent of the global mobile OS market, while iOS held about 28 percent. In the United States, iPhone usage remained strong with approximately 57.7 percent market share, leaving Android at around 42.1 percent.

Worldwide, there were nearly 4 billion active Android users compared to roughly 1.5 billion iOS users. Apple shipped around 226 million iPhones in 2024, a 1 percent decline from the previous year, within a total smartphone shipment volume of approximately 1.22 billion units. In 2024, Android devices represented about 76 percent of smartphone shipments in Q1, with iOS at 19 percent.

This paper provides detailed iPhone vs Android statistics across various parameters such as market share, users, revenue, etc.

Editor’s Choice

• In 2024, Android will have a 71.42% share of the global market, while iOS will only have 27.93%.
• For the U.S. market, Apple is at the edge of slight dominance, with 47.5% of market share, while Android leads with 52.2%.
• Android will have a strong presence in countries like Spain (81%), China (65.1%), and Germany (74%).
• In 2023, Apple, for the first time in the history of the mobile business, overtook Samsung in global smartphone shipments.
• There are approximately 3.3 billion Android users worldwide, compared to 1.4 billion iPhone users.
• The Android user tends to be male (60%), while iPhones are slightly more favoured by women (31%).
• The average selling price of an Android phone is US$286, while that of an iPhone is above US$400.
• iPhone users spend an average of US$12.77 on each app, compared to US$6.19 by Android users.
• In 2023, App Store revenue amounted to US$85.1 billion, making it almost twice that of Google Play at US$47 billion. By 2027, however, App Store spending is expected to grow to US$125 billion, with the total for both platforms topping US$186 billion.
• Games constitute the most downloaded category on both platforms- 11.86% on iOS and 11.69% on Android.
• Today, iPhone users gravitate toward business (10.11%) and lifestyle (7.6%) apps, while Android users are more inclined toward education (11.49%) and business (7.72%).
• As of Q3 2024, the best-selling smartphone is the iPhone (iPhone 15 series), with Android further right in the mid-range segment with offerings such as Galaxy A15 and Redmi 13C.
• The presence of apps at almost all levels of the rating scale is higher on Google Play, limited by the number of apps rated 5.0 on the App Store.

iPhone Vs Android Market Share

(Reference: backlinko.com)

• According to Backlingo, iPhone vs Android statistics show that in 2024, iOS has a market share of 27.93%, while Android stands at 71.42%. Even though, as of November, data for this year is incomplete, it shows a slight fall for iOS from its 2023 figure of 29.02%, while Android has slightly risen from its 2023 figure of 70.26%.
• This simply means a very slow change, but Android remains a global leader. In retrospect, the rise of Android over years has been steady and substantial. In 2009, Android had just 2.41% of the market, and iOS had 34.01%.
• By 2011, Android had already risen to 19% while iOS had declined to 22.29%. From the year 2012 onwards, the gap between Android and iOS became considerably larger as the former overtook the latter.
• By 2015, Android controlled 64.2% of the market, while iOS became less popular at 20.2%. Android rose to its zenith somewhere between the years 2018 and 2019, with over 75%, whereas iOS remained steady at a range between 20% and 23%.
• It was after 2020 that the gradual tone of resurgence picked up for iOS, restoring from 26.28% in 2020 to up to 29.02% in 2023, signalling a better showing from markets such as the U.S. and most premium users worldwide.
• Android’s market share dropped a little during the same period, but it remained dominant because of its mass availability and affordability.
• Generally, the long-term trend shows Android on top globally, whereas iOS held on to a steady and more or less growing presence.

iPhone Vs Android Phone Share in Selected Countries

(Reference: backlinko.com)

• According to Kantar, iPhone vs Android statistics state that in the USA, the iPhone has a market share of 47.5%, almost level with that of Android at 52.2%, probably making it one of the most even fights between the two platforms.
• Australia remains close to this, with iOS at 44.3% and Android holding a slight edge at 54.5%.
• Japan boasts a strong share for the iPhone at 36.4%, with Android still topping the charts at 63.3%.
• On the other hand, in Great Britain, iOS enjoys a market share of 35%, whereas Android occupies 64.8%.
• Germany, Italy, and France show a wider gap, with iOS holding 26%, 25.1%, and 22.9%, respectively, against Android’s dominance at 74%, 74.3%, and 76.7%.
• In China, this stands at 20.9% for Apple, while Android dominates with 65.1%.
• Spain shows the biggest discrepancy among these countries, with only 18.3% for iOS and a commanding 81% for Android.
• Across these nine markets, the data brings out the fact that while Apple does well in English-speaking countries such as the USA, Australia, and the UK, Android holds the majority in many other regions, particularly in parts of Europe and Asia.

iPhone vs Android Phones Worldwide Shipments

(Source: statista.com)

• As per a Statista report, iPhone vs Android statistics indicate that Samsung went for nearly 12 years to be the top phone vendor until Apple overtook Samsung to become the leading smartphone vendor in the world for the first time in 2023.
• This sudden change in positions resulted from a decline of 13.6% in Samsung’s smartphone shipments, during a broad slowdown in demand and more competition in the Android ecosystem.
• The last time before this that Samsung was not dominant was in 2010, with Nokia in its waning years of dominance.
• This is an important landmark for Apple, which, although it has remained audaciously profitable throughout, has never before shipped the largest number of smartphones in a calendar year.
• While the broader market continued to remain in contraction, Apple was able to add to its shipments in 2023, differentiating itself from other major players like Samsung, Xiaomi, and OPPO, which all witnessed a decrease on a year-on-year basis.
• Smartphone shipments worldwide fell by 3.2% to 1.170 billion units in 2023, marking the lowest number in a decade. The decline was mainly due to the twin forces of macroeconomic pressure and higher inventory levels during the early months of the year.
• In a positive tone, IDC states that strong momentum in the 4th quarter was observed, and growth is expected to return in 2024.

iPhone vs Android Consumer Spending

(Reference: statista.com)

• As per a Statista report, iPhone vs Android statistics show that the expected spending by consumers on mobile applications through the Apple App Store alone in 2027 is close to US$125 billion.
• Adding consumer spending on Google Play would bring the total user spending to US$186 billion. Thus, putting paid for an increment of above 50% compared to the total consumer spending recorded in 2022 on both platforms.
• Spending projections for 2023 and 2024 have, however, undergone cuts from previous projections, reflecting a slowdown in the digital app market growth during the years in question, though long-term outlooks are positive.

iPhone vs Android Users

(Reference: neontri.com)

• As per Neontri, iPhone vs Android statistics reveal that the Android operating system is powering twice the number of active devices compared to iPhone in the entire world.
• Approximately 3.3 billion people use Android, against 1.4 billion people using iPhones. Such a large gap demonstrates Android’s penetration deep into developing markets where price and end-user choice dominate.
• Both ecosystems, however, have shown considerable growth over the past decade. Android had an estimated user base of about 500 million, whereas the iPhone had somewhere around 200 million in 2012.
• This means that the Android usage has increased by about 2.8 billion users since then, while the iPhone usage has gone up by about 1.2 billion users.
• Android’s faster growth is largely due to its widespread use in smartphones manufactured by numerous companies, including Samsung, Xiaomi, OPPO, and others, with a diverse range of models available across various price categories.
• Meanwhile, since the company is the only manufacturer of iPhones, the marketing is pitched mostly at the premium segment.
• Because of the difference in the approach of selling these two operating systems, Android will inevitably remain dominant in the total user base, especially in emerging markets.

iPhone vs Android Users by Gender

(Reference: neontri.com)

• Both iPhone and Android devices are used with equal proportions across genders; however, differences in preference do exist.
• Worldwide, Android appears to be better appreciated than iOS, while in the data available, around 60% of male smartphone users are on Android devices, while 54% of females are. This may mean that a more flexible and diverse device range at a wider price spectrum appears to appeal more to male users.
• For iPhones, the opposite is true as they slightly favour female users; about 31% of females in the survey reported owning an iPhone, against 28% of males.
• Differences observed here could come from aspects of the brand image, user experience, camera quality, or integration with other Apple products- all posited reasons for choosing an iPhone.
• Overall, therefore, while Android is installed by more males than females, iOS has a slight preference among women compared to men.
• Trends like these allow tech companies to gear their marketing strategy and product features in ways optimised for their core audience.

iPhone Vs Android Selling Price

(Reference: designveloper.com)

• According to Designveloper, iPhone vs Android statistics state that Price is frequently the first consideration when distinguishing the iPhone from Android phones.
• Usually, Android phones remain cheaper, so the budget-conscious shopper gravitates towards this choice.
• In the year 2023, an Android smartphone went for an average global selling price of US$286, whereas iPhones by that time became a minimum of US$400.
• This stark difference found Android more easily accessible to populations in lower-income economies, such as many developing countries, whereas iPhones are positioned as high-end products.
• Being a lot costlier, iPhones are often associated with better quality, long-term software support, and brand reputation for reliability.
• For many, iPhone purchases are not only a means of meeting functionality, but a clear symbol of social status in their mind.
• People of greater income perceive iPhone as being part of their lifestyle, thereby making it attractive to those seeking a premium experience.
• North America, including countries such as the United States and Canada, reports a higher average annual income than areas like Africa, South America, or Asia. For this reason, more residents in North America can afford iPhones, accounting for their large share in the market in this region.

iPhone vs Android – Most Popular App Categories

(Reference: neontri.com)

• iOS and Android users show varying preferences on the kind of apps most used; they share one thing in common—games dominate in popularity.
• On the Apple App Store, games made up about 11.86% of app downloads, while on the Google Play Store, the number was 11.69%. This indicates that entertainment through gaming is a primary interest for users across both ecosystems.
• Beyond games, iPhone owners here would prefer business apps, making 10.11% of downloads, and education apps at 9.56%.
• Other popular downloads among iOS users include lifestyle apps at 7.6%, food and drink at 6.62%, health and fitness at 5.68%, and shopping at 5.12%, indicating that iPhone users might care about productivity, learning, and personal well-being aspects of app usage.
• By giving Android users a look, education apps take the lead among non-gaming choices, and 11.49% of downloads happen to be in this category.
• Following that, business apps grab 7.72%, then food and drink take 5.18%, and health and fitness nabs 4.81%.
• Lifestyle downloads at 4.98% and shopping at 4.42% are some of the categories still in use but fare poorer among Android users in comparison to those on iOS.
• While business apps remain a favourite among iOS users and lifestyle apps follow close behind, Android users prefer education and utility applications much more.

iPhone vs Android App Revenue

(Source: neontri.com)

• Consumer spending occurred at US$85.1 billion in 2023 on the Apple App Store, whereas US$47 billion was generated by Google Play.
• This gap in revenue is significant, given that, for free or paid applications, quite similar percentages are shared among both platforms.
• The Apple App Store boasts 4.8% of apps being paid and 95.2% free, whereas on Google Play, 2.3% of apps are paid and 97.7% are free.
• Average-spending figures further prove this: an iPhone user pays an average of US$12.77 for an app; an Android user spends US$6.19 on average.
• Despite being the home to the largest number of global users, Android cannot dominate revenue generation because its users are comparatively less affluent and less engaged in premium content; thus, they are also unwilling to pay for premium experiences.

Top Selling iPhone Vs Android Phones

(Source: backlinko.com)

• As per Backlingo, iPhone vs Android statistics show that the best-selling smartphones list is dominated by iPhones from Q3 2024 onward, with four out of the top ten positions grabbed by Apple devices.
• The first position goes to iPhone 15, the second to iPhone 15 Pro Max, and the third to iPhone 15 Pro.
• Positions further below, at number nine, are held by the iPhone 14 model, testifying to the continued strong demand for even last-generation models.
• These models run on iOS, justifying Apple as the most consistent player in the premium smartphone market.
• The remaining six places are filled by Android smartphones led by Samsung and Xiaomi. Samsung’s Galaxy A15 4G and 5G versions rank fourth and fifth, maintaining a strong hold in the mid-range market.
• The Galaxy A05 ranks sixth, the Galaxy A35 holds the eighth spot, and at number ten, there comes the flagship Galaxy S24. Redmi 13C 4G takes seventh, further emphasising its entry-level appeal.
• This list bifurcates consumer preference for phones; iPhones are preferred in the high-end market, while Android phones, especially from Samsung, take centre stage in mid-range and budget offerings.

iPhone vs Android Apps by Rating

(Source: coolest-gadgets.com)

• The explodingtopics.com data regarding iPhone vs Android statistics shows the rating distribution for apps in the Apple App Store and Google Play Store vis-à-vis the number of apps in one rating range compared to another.
• At the lowest rating category of 1.0 to 1.5, the App Store has 45,848 apps while Google Play Store comes away with far fewer at 13,523.
• In the increasing order of rating levels, with the number of apps fluctuating, Google Play always has more apps than the App Store for the majority of the categories, with 17,408 apps in the 1.5 to 2.0 range, versus the App Store’s 15,135.
• Again, in the rating range of 2.0 to 2.5, Google Play is said to have more apps, with 40,757, while the App Store has a mere 33,386. This trend continues in the 2.5 to 3.0 bracket, with Google Play hosting 72,078 apps, while the App Store trails at 27,119. An increase in the rating also means an increase in the number of apps.
• In the 3.0 to 3.5 bracket, the App Store carries 65,085 apps, but Google Play takes the lead by more than doubling that number with 167,438. In the 3.5 to 4.0 range, Google Play showcases 312,604 apps, while the App Store tallies 58,522.
• In the 4.0-4.5 range, there are 119,124 apps available on the App Store and 542,133 apps on Google Play.
• Then come highly rated apps having average ratings of 4.5 to 5.0.
• There are 153,693 such apps on the App Store and 431,329 apps on Google Play.
• At the perfect rating of 5.0, the App Store leads with 254,187 apps, while Google Play boasts 276,866, giving a tighter comparison at the top.

Conclusion

iPhone vs Android Statistics: The competition between iPhone and Android to a grand arena where each platform appoints its set of advantages. Android rules the globe as it is more affordable and customisable, with an ocean of hardware options.

By contrast, iOS is for users who want everything top-notch, with higher security, prolonged software support, and a tightly knit ecosystem. When you learn about these differences, it helps consumers decide based on their choices and needs.

Maitrayee Dey

After graduating in Electrical Engineering, Maitrayee moved into writing after working in various technical roles. She specializes in technology and Artificial Intelligence and has worked as an Academic Research Analyst and Freelance Writer, focusing on education and healthcare in Australia. Writing and painting have been her passions since childhood, which led her to become a full-time writer. Maitrayee also runs a cooking YouTube channel.

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