Perplexity AI Statistics And Usage (2026)

Introduction

Perplexity AI Statistics: Perplexity AI is a smart search tool that delivers quick, accurate answers. Instead of providing numerous links, it explains the information clearly and supports it with trusted sources. Using advanced AI and real-time internet data, it helps users better understand topics, ask follow-up questions, and easily verify facts. This makes searching more open and simple. It also saves time and reduces confusion. As a result, this article on Perplexity AI covers current market analyses from different perspectives.

Hopefully, that information will remain useful for students, professionals, and everyday users who need reliable information quickly and easily.

Editor’s Choice

1. According to Demand Sage, Perplexity is estimated to reach USD 656 million in revenue (ARR) by 2026.
2. Perplexity AI raised USD 500 million in a funding round in June 2025, increasing its valuation to USD 14 billion.
3. To date, Perplexity AI has operated with approximately 55 full-time employees.
4. Perplexity AI is working to reach more than 1 billion queries per week on its app.
5. The mobile app was downloaded more than 100 million times worldwide across Android and iOS in 2025.
6. As of April 2025, Perplexity AI is used by about 30 million people worldwide each month.
7. As of January 4, 2026, the app has achieved more than 50,000,000 installs, with strong adoption among Android users.
8. As of December 2025, the United States accounted for the largest share of traffic to perplexity.ai, at 18.58% of total visits, down 3.84% from last month.
9. Meanwhile, male users constitute approximately 58.7% of perplexity.ai’s audience, whereas female users constitute approximately 41.3%.
10. The Perplexity app has received 1,691,231 user ratings, averaging 4.65, indicating high user satisfaction.
11. The Perplexity Pro (Individual) plan costs USD 20 per month or USD 200 per year.
12. Perplexity AI delivers search accuracy of about 95%.
13. In 2025, nearly 48% of marketing leaders reported using AI tools, such as Perplexity, to improve their teams’ productivity and results, according to Seoprofy.

About Perplexity AI, Inc.

Recent Updates On Preplexity AI

• According to Wikipedia, Perplexity AI raised USD 500 million in a funding round in June 2025, increasing its valuation to USD 14 billion.
• Notable investors in Perplexity include Jeff Bezos, Tobias Lütke, Nat Friedman, Nvidia, and Databricks.
• During Bloomberg’s Tech Summit 2025, founder Aravind Srinivas reported that Perplexity handled 780 million queries in May 2025, representing over 20% month-over-month growth and averaging approximately 30 million queries per day.
• In July 2024, Perplexity launched a new program for publishers that allows them to share advertising revenue with the company.
• On January 18, 2025, just before the planned U.S. ban on TikTok, Perplexity submitted a proposal to merge with TikTok U.S.
• On August 12, 2025, Perplexity offered to buy Google Chrome for USD 34.5 billion.
• In January 2025, the company released the Perplexity Assistant, an AI feature designed to enhance its search capabilities.
• On January 31, Perplexity became involved in a U.S. trademark lawsuit filed by Perplexity Solved Solutions, a software company founded in 2017.
• By June 2025, the BBC issued a formal warning over unauthorised content scraping, requesting the removal of the data and compensation.
• In July 2025, Perplexity launched Comet, a Chromium-based AI browser.
• In September 2025, the company expanded developer support by releasing an SDK, an open-source evaluation tool called search_evals, and detailed API documentation.
• Legal pressure intensified in August 2025, when Yomiuri Shimbun sued over the use of 120,000 articles, and Cloudflare reported hidden crawlers bypassing protections.
• In October 2025, Reddit filed a federal lawsuit in New York over alleged illegal data scraping.

Details On Perplexity Versions And Products

Core Features

• Perplexity AI offers several advanced features designed to improve search and productivity.
• Its Pro Search and Deep Research tools scan hundreds of sources and ask follow-up questions to deliver more accurate and in-depth results.
• The Comet AI Browser, built on Chromium, provides free AI-powered page summaries, task management, and workflow automation.
• The Background Assistant, available on the Max plan, runs tasks in the background and supports work across apps.
• Perplexity also includes voice search and a mobile assistant, along with memory and personalisation to improve responses over time.
• Users can access multiple AI models, upload and analyse files, and use shopping tools with PayPal-powered purchasing within conversational search.

Key Facts Of Perplexity

(Source: backlinko.com)

• As of April 2025, Perplexity AI is used by about 30 million people worldwide each month.
• Perplexity AI processes more than 780 million queries per month from users across 238 countries.
• By the middle of 2026, estimates suggest Perplexity AI handles approximately 1.2-1.5 billion search queries per month.
• Across Google Play and the App Store, the Perplexity AI app has reached an estimated 80.5 million total downloads.
• Meanwhile, around 5.1 million new downloads in November 2025 alone.

Perplexity AI Financial Report

• According to Demand Sage, Perplexity is estimated to reach USD 656 million in revenue (ARR) by 2026.

(Reference: demandsage.com)

• Perplexity AI is projected to achieve an estimated annual recurring revenue (ARR) of approximately USD 148 million in 2025.
• The company has collected a total of USD 1.22 billion through several funding rounds, according to TexAu.
• Its latest Series D round of USD 200 million in September 2025, led by IVP and Wayra, valued the company at USD 20 billion.
• On July 18, 2025, Perplexity AI raised USD 100 million in a Series E funding round.

Perplexity AI Download Statistics

• According to Grabon.Perplexity AI’s mobile app was downloaded over 100 million times worldwide across Android and iOS in 2025.
• In India, a major growth market, the app has achieved approximately 20 million downloads, accounting for approximately 47% of global installs.

Furthermore, other countries’ download report is stated in the table below:

By Android App Performance

• As of January 4, 2026, the app has achieved more than 50,000,000 installs, with strong adoption among Android users, according to androidrank.org.
• Perplexity AI has received 1,691,231 user ratings, averaging 4.65, indicating high user satisfaction.
• In the 30 days preceding that date, the app received 5.66% of its total ratings; in the 60 days preceding that date, it received 19.57%.
• From a rating quality perspective, the app maintains a strong average rating of 4.65, driven mainly by 1,401,142 five-star ratings, followed by 154,967 four-starratings, 47,971 three-star ratings, 15,145 two-star ratings, and 71,956 one-star ratings.
• Based on the number of ratings, the app currently ranks #810.

Perplexity AI Subscription Pricing

• Perplexity AI offers a Free (Standard) plan at USD 0 per month, providing basic access for general users.
• The Pro (Individual) plan costs USD 20 per month or USD 200 per year and is intended for users who require advanced search and research capabilities.
• The Max (Individual) plan costs USD 200 per month or USD 2,000 per year and is intended for power users who require the highest level of access and performance.
• For organisations, the Enterprise Pro plan costs USD 40 per seat per month or USD 400 per year and includes team collaboration and management tools.
• The Enterprise Max plan is available for USD 325 per seat per month or USD 3,250 per year and includes enterprise-grade capabilities and expanded usage limits.
• In addition, Perplexity AI offers an API (Search/Sonar) option priced at USD 5.00 per 1,000 requests, suitable for developers integrating AI search into their applications.

Perplexity AI Website Traffic Statistics

• According to Similarweb, in December 2025, perplexity.ai ranked approximately #242 globally.
• In India, the website ranks #163 overall and #4 in the AI Chatbots and Tools category.
• The website’s bounce rate is 32.99%, down 4.99% from last month.
• The average number of 3.67 pages per visit, and the average visit duration is approximately 4 minutes and 30 seconds.

By Country

(Source: similarweb.com)

• As of December 2025, the United States accounted for the largest share of traffic to perplexity.ai, at 18.58% of total visits, down 3.84% from last month.
• Additionally, the next top countries’ web traffic in the same period follows India: 17.81% (-14.66%), Russia: 4.94% (+21.27%), Germany: 4.56% (+0.66%), and France: 3.65% (-0.87%)
• The remaining countries’ web traffic accounted for 50.462%.

By Demographics

• As of December 2025, male users account for approximately 58.7% of perplexity.ai’s audience, while female users account for approximately 41.3%.

(Reference: similarweb.com)

• As of December 2025, Perplexity website users aged 25-34 make up the largest group at 29.16%.
• Furthermore, the other age groups’ share of perplexity.ai is as follows: 35-44 years (19.76%), 18-24 years (19.5%), 45-54 years (15.22%), 55-64 years (10.26%), and 65 years and above (6.09%).

By Marketing Channel

• The majority of Perplexity AI’s website traffic comes from direct visits, accounting for 67.92% of total users.
• Organic search accounts for 29.67%, while referrals, social media, email, display ads, and paid search together account for less than 3% of traffic.

By Social Media

• YouTube accounts for the largest share of social media traffic, at 50.95%.
• Other platforms account for smaller shares: Facebook 8.26%, Twitter 7.67%, LinkedIn 7.53%, WhatsApp 6.98%, and other platforms 18.62%.

By Devices

• Semrush reported that on perplexity.ai, desktop devices account for 83.21% of visits, while mobile devices account for 16.79%.

Perplexity AI Usage Statistics

• According to zebracat.ai, on average, a Perplexity AI user performs 9 searches per day, compared to 6 searches on traditional search engines.
• About 61% of returning users log in three or more times per week.

(Source: website-files.com)

• Nearly 48% of sessions last longer than 15 minutes, while 26% end within 5 minutes.
• Tuesday has the highest user activity.
• Around 29% of queries are for academic or research purposes.
• 37% of users access the platform during work hours, compared to 22% in the evening.
• Peak traffic happens between 9 a.m. and 11 a.m. local time.
• 18% of users use Perplexity AI only on weekends.
• Daily activity has increased by 14% over the past six months.
• About 22% of queries involve follow-up questions in the same session.

By Industry

Accuracy And Response Time Performance

• According to the index.dev, Perplexity AI delivers search accuracy of about 95%.
• Compared with traditional search engines, the platform performs roughly 15% better.
• Compared with other AI tools, Perplexity AI delivers around 10% higher response quality.

(Source: cloudfront.net)

• In terms of speed, simple questions are answered in an average of 1.2 seconds, while complex or multi-part queries take about 2.5 seconds.

Perplexity Comparison With Other AI And Search Tools

Conclusion

Overall, Perplexity AI shows a clear improvement in how online search works today. It is designed to provide correct answers while clearly showing the source of the information. The simple and easy-to-read responses help users understand topics without confusion. By accelerating research, making it faster, clearer, and more trustworthy, Perplexity AI supports better learning and decision-making. Because of these features, it stands out as a reliable tool for information retrieval in today’s digital environment.

FAQ