Firmable Secures $14M Series A Led by Airtree to Take AI-Native Sales Platform Global

Key Takeaways

1. Melbourne-based AI sales platform Firmable has raised $14 million in Series A funding led by Airtree Ventures, with participation from existing investors.
2. Firmable now serves over 1,000 customers, including CBRE, G2, Robert Half, Monday.com, Marsh, and Canon, across Australia, New Zealand, and 8 APAC markets.​
3. The capital will fund Firmable’s expansion into the United States, enhance its proprietary AI-driven sales data and buying signals, and accelerate the build-out of autonomous AI agents for sales teams.
4. Co-founders Leigh Jasper, Paul Perrett, and Karthik Venkatasubramanian previously built Aconex, which Oracle acquired for $1.6 billion.
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Quick Recap

Firmable, Asia-Pacific’s leading AI sales intelligence platform, has officially announced a $14 million Series A funding round led by prominent Australian venture capital firm Airtree Ventures. The announcement was made via an official press release on March 2, 2026, and confirmed by co-founder and co-CEO Leigh Jasper on X (formerly Twitter). The round represents a significant step up from Firmable’s earlier $9 million seed round, also led by Airtree, and signals strong investor conviction in the company’s AI-native approach to sales data and automation.

What Firmable Plans with Its $14M Round?

The funding positions Firmable to make a decisive push beyond its APAC home turf. The company has outlined three core priorities for deploying the capital.​

First, Firmable will expand into the United States, a market where incumbent tools like ZoomInfo and Apollo.io dominate but where, according to co-CEO Paul Perrett, “US-built tools don’t work internationally” and international teams are underserved. The logic is to flip this narrative: start with superior international data, then compete on US soil with a differentiated AI-native product.​

Second, the investment will deepen Firmable’s proprietary data asset. Unlike competitors that license third-party datasets, Firmable assembles its own data from the ground up using AI-driven web aggregation, LLM-based extraction, and entity resolution. Leigh Jasper was direct about this strategic choice: “Most sales intelligence tools are just interfaces on top of the same licensed datasets. That’s why the data is stale, duplicated, and US-centric.”​

Third, Firmable is building autonomous AI agents that act on buying signals, enriching CRM records, prioritizing accounts, drafting outreach, and orchestrating sales workflows without manual intervention. The platform currently tracks precision buying signals including leadership changes, hiring surges, funding rounds, and technology shifts.​

Airtree Partner John Henderson framed the thesis clearly: “Firmable is one of very few companies globally that owns its own proprietary dataset and is building agents directly on top of it.” Firmable’s database now covers over 3 million verified companies and 25 million decision-makers across the APAC region.

AI Sales Intelligence Arms Race

The B2B sales intelligence market is undergoing a structural transformation driven by AI. Legacy providers built on static, licensed datasets are being challenged by a new generation of platforms that own their data and deploy AI agents to act on insights rather than simply surface them.

Firmable enters the US market at a time when sales teams are drowning in fragmented tools. The average sales tech stack has ballooned, yet productivity gains have not kept pace. Firmable’s pitch, collapsing data sourcing, signal detection, and action execution into a single AI-native platform, addresses a real pain point.​

The APAC angle also matters. Global competitors like ZoomInfo and Apollo.io have historically prioritized US coverage, leaving data gaps in Australia, New Zealand, and Southeast Asia. Firmable’s deep localization, including local business registry mapping, industry classification codes, and compliance with regional DNC lists, has given it an edge in markets that global players neglect. With 1,000+ paying customers already validating this approach, the Series A is designed to prove the model translates globally.

Competitive Landscape

Firmable operates in a crowded B2B sales intelligence space. Its most relevant competitors at a similar growth stage are Amplemarket (San Francisco-based, Series A) and Lusha (Israel-based, established mid-market player). Larger incumbents like ZoomInfo ($129M+ raised) and Cognism ($129M+ raised) sit in a different tier.

Firmable’s core advantage lies in its proprietary data moat and deep APAC coverage, an area where both Amplemarket and Lusha have thin presence. Ample market leads in multichannel outreach automation and has broader global contact coverage, making it a stronger fit for teams running high-volume US-centric campaigns. Lusha offers the most accessible entry point with its free tier and strong phone number accuracy, but lacks the autonomous AI agent capabilities that Firmable and Amplemarket are building.

Techno Trenz’s Takeaway

I think this is a big deal, and not just because of the dollar amount. In my experience covering funding rounds in the sales tech space, the companies that win long-term are the ones that own their data rather than renting it from the same recycled third-party feeds everyone else uses. Firmable gets this. The fact that they built a proprietary data engine from scratch, and now have 1,000+ paying customers validating it, tells me this is not a hype-driven raise.

I find the US expansion play particularly interesting. It is bold for a Melbourne-based startup to take on ZoomInfo, Apollo, and the rest on their home turf. But Firmable is not trying to out-ZoomInfo ZoomInfo. They are betting that AI-native architecture plus superior international data coverage creates a wedge that incumbents cannot easily replicate. In my view, this is a bullish signal for the broader trend of APAC-born SaaS companies going global with genuine product differentiation rather than simply copying US playbooks.