Introduction
Tablet Statistics: Tablets are smart, handy devices that fit between a phone and a laptop. They have a bigger screen than a phone, but are lighter and easier to carry than most laptops. You can use a tablet to watch videos, read books, attend online classes, play games, take notes, or draw with a stylus. With a keyboard, many tablets can also help you type documents, make presentations, and manage daily tasks.
In this article, you’ll learn what a tablet is, the main types you can buy, and how to pick the right one for your needs, whether for fun, study, or work.
Editor’s Choice
- The global tablet market is projected to reach USD 50.1 billion by 2026.
- As of 2025, global tablet shipments reached 162 million units, up 9.8%, driven by demand for AI-enabled tablets and hybrid work use cases.
- As of January 2026, Apple Inc. is the market leader with a 55.92% share, followed by Samsung (22.22%), Amazon (6.08%), Xiaomi (1.91%), and Huawei (1.66%).
- In Asia, Apple leads the tablet market with a 56.05% share, followed by Samsung (22.4%), Xiaomi (3.61%), Huawei (2.35%), and Realme (1.25%).
- In the United States of America, Apple leads the tablet market with a 59.64% share, followed by Samsung (15.05%) and Amazon (15%).
- The largest share of tablet users is in the 25-44 age group, accounting for 45.8%.
- North America leads by region, with 37.2% share.
- The global tablet shipments increased by 9.8% in 2025 to 162 million units.
- As of 2025, there were approximately 5.56 billion internet users globally; 27.9% of these users accessed the internet on tablets.
- Tablet users spend the largest share of their device time on entertainment (50%), including games, e-books, videos, and music.
- The global kids’ tablet market is expected to grow strongly, increasing from USD 18.3 billion in 2025 to USD 21.0 billion by 2026.
- About 900 tablet repair attempts at community repair events, a little over 42% of tablets were successfully repaired.
Tablets Market Size
(Source: market.us)
- The global tablets market is expected to reach approximately USD 50.1 billion by 2026 and USD 64.2 billion by 2033.
- This market is projected to grow at a CAGR of 3.6% from 2026 to 2033.
- Android topped the tablet OS market in 2025, with 51.7% share.
- 8-10-inch tablets are the most popular size, accounting for 44% of the market.
- Consumers drive the market, accounting for approximately 60.3% of total demand.
- North America leads by region, with 37.2% share.
Tablet Vendor Market Share
(Source: gs.statcounter.com)
- As of January 2026, Apple tablets accounted for a 55.64% market share, up from 54.8% in December 2025.
- In the same duration, Samsung accounted for 22.53%, followed by Amazon (6.05%), Xiaomi (1.93%), Huawei (1.66%), Lenovo (1.47%), Realme (0.48%), Honor (0.43%), Acer (0.33%), and Unknown (8.53%).
By Region
- According to GS Statcounter, as of January 2026, Apple leads the tablet market in Asia with a 56.05% share, followed by Samsung (22.4%), Xiaomi (3.61%), Huawei (2.35%), and Realme (1.25%).
- In the same region, the remaining brands hold smaller shares, including Lenovo (0.97%), Honor (0.88%), Acer (0.86%), and Amazon (0.83%).
| Region | Apple | Samsung | Xiaomi | Huawei | Realme | Lenovo | Honor | Amazon | Acer | TCL | Alcate | Asus | Intel | Tecno | Vodafone | Sony | Kobo | Oppo | |
| North America | 60.38% | 15.89% | 0.18% | 0.21% | – | 0.59% | – | 13.11% | – | 0.37% | 0.14% | 0.09% | – | – | – | – | – | – | – |
| South America | 31.20% | 43.31% | 2.60% | 0.86% | – | 3.85% | – | 5% | – | 0% | 0.17% | – | 0.28% | – | – | – | – | – | – |
| Africa | 18.22% | 62.95% | 0.69% | 1.44% | – | 1.27% | 0.53% | 1.57% | – | – | – | – | – | 0.34% | 0.23% | – | – | – | – |
| Europe | 52.36% | 25.41% | 1.95% | 2.57% | 0.11% | 2.93% | 0.33% | 6.05% | – | – | – | – | – | – | 0.54% | – | – | ||
| Oceania | 81.53% | 15.08% | 0.18% | 0.15% | 1.42% | 0.31% | – | – | – | – | – | – | – | – | 0.04% | 0.03% | 0.03% |
By Country
- As of January 2026, in the United States of America, Apple leads the tablet market with a 59.64% share, followed by Samsung (15.05%) and Amazon (15%).
- The remaining vendors hold much smaller shares in the United States of America, including Lenovo (0.40%), TCL (0.39%), Xiaomi (0.17%), Alcatel (0.14%), Onn (0.12%), and Huawei (0.10%), while other listed brands show no reported share.
| Country | Apple | Samsung | Xiaomi | Huawei | Realme | Lenovo | Honor | Amazon | Acer | Asus | Oppo | RIM | Medion |
| United Kingdom | 57.50% | 16.98% | 0.16% | 0.95% | – | 2.32% | 0.36% | 11.59% | 0.08% | 0.13% | – | – | – |
| India | 21.27% | 51.66% | 4.03% | 0.56% | 6.75% | 2.28% | 0.29% | 6.29% | – | 0.45% | – | – | |
| Canada | 70.17% | 19.08% | 0.08% | 0.62% | – | 1.15% | – | 3.49% | 0.06% | 0.11% | – | 0.39% | – |
| Germany | 45.65% | 32.57% | 2.01% | 3.63% | – | 2.57% | 0.11% | 5.85% | – | 0.15% | – | – | 0.20% |
Tablet Operating System Statistics
(Source: statcounter.com)
- According to Statcounter, in January 2026, iOS led the global tablet operating system market with 55.92% share.
- During the same period, Android held a 43.82% worldwide tablet OS share, while Linux accounted for 0.22%, BlackBerry OS for 0.02%, and “Unknown” operating systems for 0.02%.
Tablet Shipment Statistics
(Source: informa.com)
- The global tablet shipments increased by 9.8% in 2025 to 162 million units.
- In Q4 2025, shipments reached 44 million units, which was up 9.8% year over year.
- In the same period, Apple shipped 19.6 million iPads (+16.5%), while Samsung shipped 6.4 million units (-9.2%).
- In Q2 2025, tablet shipments were 39 million units, growing 9% year over year and 5% quarter over quarter.
- In Q3 2025, the tablet shipments fell by 4.4% year over year to 38 million units.
- Tablet panel shipments are expected to reach 301.5 million units in 2026 (+1.4%), and OLED tablet panel shipments are forecast to grow 39% to 15 million units.
Tablet Users Statistics
- According to the 2025 GWI survey data, there were approximately 5.56 billion internet users globally; 27.9% of these users used tablets to go online.
- In October, 6.04 billion users; 28% are tablet users, about 1.69 billion.
- Data Reportal further estimated that in 2026, about 28% of online adults reported using a tablet to access digital content at least once in the past 30 days.
By Demographics
- According to Pew Research, 70% of United States teens reported having access to a tablet in 2025.
- Moreover, 69% of boys and 71% of girls report having access to tablets.
- Additionally, 68% of White teens used tablets, followed by 77% (Black teens) and 70% (Hispanic teens).
- Around 69% of teens aged 13-14 and 71% of teens aged 15-17 report having access to a tablet.
- 64% of teens report having access to a tablet in households earning under USD 30,000, while 64% in households earning USD 30,000-USD 74,999, and 73% in households earning USD 75,000+.
- Moreover, 69% of urban teens reported having access to a tablet, followed by 73% (suburban teens) and 67% (rural teens).
Tablets Usage Statistics By Activity
(Source: statcdn.com)
- Tablet users spend the largest share of their device time on entertainment (50%), including games, e-books, videos, and music.
- Communication accounts for 26% of tablet time, including social media, email, and messaging.
- Production activities account for 15% of tablet time, including video editing and content creation.
Supporting Lifespan And Age Statistics For Tablets
- According to openrepair.org, in about 900 tablet repair attempts at community repair events, a little over 42% of tablets were successfully repaired.
- The most common problems were screen damage (17%), power or battery issues (16.7%), and charging port faults (8.3%).
- Based on a subset of repaired tablets for which device age was recorded, 53% were at least 5 years old, suggesting that many tablets remain in use for several years before owners seek repair.
- In a UK-focused survey synthesis, the largest share of owners keep laptops and tablets for 5-6 years, and around 75% replace or upgrade within 8 years, implying that typical replacement behaviour often occurs within a mid- to late single-digit-year timeframe.
Kids Tablets Market Statistics
(Source: factmr.com)
- The global kids’ tablet market is expected to grow strongly, increasing from USD 18.3 billion in 2025 to USD 21.0 billion by 2026.
- The market will expand at a 14.5% CAGR from 2026 to 2035, reaching approximately USD 70.9 billion.
- In the United States, the market is estimated to reach around USD 3.9 billion by 2026.
Global Top 10 Tablet Models In 2026
| Model | Screen size | Price | Positioning | Key Specifications |
| Apple iPad Pro (M5) | 11-inch / 13-inch | USD 999 | Premium power | M5 chip, Ultra Retina XDR, ProMotion for super-smooth scrolling |
| Apple iPad Air (M3) | 11-inch / 13-inch | USD 599 | Best “all-rounder” | M3 chip, Thin and light, Strong performance for work + play |
| Apple iPad (A16) | 11-inch | USD 349 | Mainstream value | A16 chip, Liquid Retina display, Great for studying, streaming, and daily tasks |
| Apple iPad mini (A17 Pro) | 8.3-inch | USD 499 | Compact powerhouse | A17 Pro, Liquid Retina, Big speed in a small, travel-friendly size |
| Samsung Galaxy Tab S11 Ultra | 14.6-inch | USD 1,199.99 (promo as low as USD 999.99) | Big-screen flagship | 14.6-inch AMOLED-class, 3 nm tier processor, Samsung DeX, S Pen included |
| Samsung Galaxy Tab S10 FE+ | 13.1-inch | USD 649.99 (promo as low as USD 499.99) | Midrange productivity | 13.1-inch display, Up to 90 Hz, IP68 rated, S Pen support |
| Microsoft Surface Pro (11th Edition) | 13-inch class | USD 914.41 (varies by config) | Tablet-to-laptop | Snapdragon X Plus / X Elite, Up to 120 Hz, Wi-Fi 7, Built for serious work |
| OnePlus Pad 3 | Large-screen class | USD 699.99 | Performance Android | High-performance focus, Productivity-first design for multitasking |
| Google Pixel Tablet (Tensor G2) | 10.95-inch | USD 399 | Google ecosystem | Tensor G2, Smart-home + Google services integration, Clean Android experience |
| Lenovo Tab M11 | 11-inch | USD 199.99 | Budget pick | 1920 × 1200 display, Entertainment + learning, Optional pen support |
Conclusion
Tablets are a smart choice when you want a device that is easier to carry than a laptop and more useful than a phone. They work well for reading, watching videos, attending online classes, making video calls, and light work. Using a keyboard or stylus can also help with studying and creativity.
Before buying, check the screen size, battery life, storage capacity, and available apps. Overall, tablets are simple, flexible, and useful for many daily needs.
FAQ
What can I use a tablet for?
Tablets are great for streaming, reading, gaming, note-taking, browsing, video calls, and light work.
How much storage do I need?
Choose 64GB for basics, 128GB for apps/photos, and 256GB+ for heavy media and games.
How long does a tablet battery last?
Most tablets last 8-12 hours on a single charge, depending on screen brightness, apps, gaming, and connectivity.
What should I check before buying a tablet?
Check display quality, processor, battery, storage, software updates, accessories support, and warranty/service availability.
How much RAM is good for a tablet?
Aim for 4GB for basic use, 6-8GB for multitasking, and 8GB+ for power users.
Can I make calls from a tablet?
Yes, with LTE/5G calling support or internet calling apps; otherwise, you’ll need a phone.
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