Wayfair Statistics By Revenue And Facts (2026)

Introduction

Wayfair Statistics: Wayfair is a leading online retailer of home furniture and décor, making it easy to shop for your home from your phone or laptop. You can choose from millions of items like sofas, beds, lights, rugs, and storage. With smart filters, style ideas, and room inspiration, finding the right look is fast and fun.

In this article, we’ll cover what Wayfair sells, how it works, and what makes it different from other online stores, also look at delivery, customer experience, and the challenges of staying ahead in the crowded world of e-commerce.

Editor’s Choice

• In 2025, Wayfair reported annual net revenue of USD 12.46 billion, a 5.1% increase from 2024 (USD 11.85 billion).
• In fiscal Q4 2025, Wayfair delivered stronger earnings, with total net revenue increasing 6.9% (USD 216 million) to USD 3.3 billion.
• As of 01/30/2026, the company held USD 1.54 billion in cash (USD 11.79 per share).
• Over the last 12 months, the company generated USD 534 million in operating cash flow.
• The stock averaged 3.26 million shares/day over the last 3 months, rising to 5.35 million shares/day over the last 10 days.
• Wayfair earns most of its revenue from Direct Sales (55.0%), followed by Marketplace Commissions (20.0%).
• As of February 24, 2026, Wayfair’s market capitalisation is USD 9.61 billion.
• Wayfair reported 21.3 million active users as of December 31, 2025, representing a 0.5% year-over-year decline.
• Wayfair.com recorded an estimated 99.5 million total visits.
• The United States accounted for the most desktop traffic, with 97.03% of visits, up by 2.59% from last month.
• Wayfair.com’s audience is mostly female, with 65.93% of visitors female and 34.07% male.
• Wayfair earns revenue by selling home goods online and works with 20,000+ suppliers.

About Wayfair

Key Updates

• According to Wikipedia, in May 2024, Wayfair opened its first non-outlet, Wayfair-branded physical store at Edens Plaza in Wilmette, Illinois.
• This move shows that Wayfair is following a broader retail trend, as previously online-only brands such as Warby Parker, Figs, Glossier, and Everlane are also opening brick-and-mortar stores.
• In January 2025, Wayfair announced that it would exit the German and Austrian markets.
• Wayfair estimated that this decision would result in layoffs of about 730 employees, roughly 3% of its global workforce.
• According to Wayfair’s Finance Chief, Kate Gulliver, the company’s goal is to increase market share in regions with higher expected returns on investment, CNBC reported.
• Julien Neubert (SPD), the mayor of Lich, Hesse, publicly said he was disappointed by the decision because the layoffs could significantly affect a city of about 14,000 residents.

Income Statement Of Wayfair

• According to Digital Commerce 360, in fiscal Q4 2025, Wayfair delivered stronger earnings, with total net revenue increasing 6.9% (USD 216 million) to USD 3.3 billion.
• Excluding the impact of Wayfair’s exit from the German market, total net revenue grew +7.8% year over year.
• Adjusted EBITDA jumped over +60% to USD 743 million for the full year.
• In Q4 2025, adjusted EBITDA reached USD 224 million, more than 2 times that of Q4 2024.
• Free cash flow surged from USD 83 million in 2024 to USD 329 million in 2025.
• Wayfair ranked 4th in U.S. e-commerce furniture, trailing Amazon, Walmart, and Home Depot.
• According to Yahoo Finance, as of Feb 24, 2026, the company generated USD 97.32 in revenue per share over the last 12 months.
• Revenue in the latest quarter rose 6.90% compared with the same quarter last year.
• In the same duration, the company delivered USD 3.76 billion in gross profit (after direct costs).
• Meanwhile, EBITDA came in at USD 205 million, net loss was USD 313 million, and Diluted EPS was USD -2.57.

Balance Sheet

• As of 01/30/2026, the company held USD 1.54 billion in cash (USD 11.79 per share), but a 0.94 current ratio indicates that short-term liabilities slightly exceed short-term assets.
• Total debt is USD 4.30 billion, well above the company’s cash balance, thereby raising refinancing and liquidity risks.
• Book value per share is negative USD 21.34, indicating negative equity.

Cash Flow

• Over the last 12 months, the company generated USD 534 million in operating cash flow, demonstrating that the core business generated cash.
• Levered free cash flow was USD 383.12 million after obligations.

Stock Price Performance

• The stock has a 5-year beta of 3.37, which means it has historically moved much more than the overall market.
• The stock is up 97.31% over the last 52 weeks, sharply beating the S&P 500’s 15.48% gain over the same period.
• Over the last year, the stock traded between a 52-week low of USD 20.41 and a 52-week high of USD 119.98.
• The 50-day moving average is USD 101.47, and the 200-day moving average is USD 79.74.

Share Statistics

• According to Yahoo Finance, the stock averaged 3.26 million shares/day over the last 3 months, rising to 5.35 million shares/day over the last 10 days.
• Shares outstanding are 106.88 million, the float is 107.06 million, and implied shares outstanding are higher at 130.34 million.
• Insiders hold 4.14%, while institutions report 114.65% ownership.
• Shares short were 16.69 million on 01/30/2026, up from 15.57 million on 12/31/2025.
• The short ratio is 6.61, with short interest at 21.44% of float and 12.80% of shares outstanding as of 01/30/2026.

Revenue Statistics

(Reference: digitalcommerce360.com)

• In 2025, Wayfair reported annual net revenue of USD 12.46 billion, a 5.1% increase from 2024 (USD 11.85 billion).
• As of 2025, the company’s quarterly analyses accounted for USD 2.73 billion in Q1, followed by Q2 (USD 3.27 billion), Q3 (USD 3.12 billion), and Q4 (USD 3.34 billion).

Wayfair Revenue Streams Breakdown

(Reference: digitaloceanspaces.com)

• Wayfair earns most of its revenue from Direct Sales (55.0%), followed by Marketplace Commissions (20.0%).
• Additional revenue comes from Advertising (10.0%), Logistics Services (10.0%), and Wayfair Professional (5.0%).

Market Capitalisation

(Source: stockanalysis.com)

• As of February 24, 2026, Wayfair’s market capitalisation is USD 9.61 billion.
• Over the past year, Wayfair’s market cap increased by 61.82%.

Wayfair Inc. Price Action Summary

(Source: alphaquery.com)

• Wayfair closed at USD 73.47, falling USD 7.96 on the day (down 9.78%).
• The stock traded between USD 73.11 and USD 81.51, opened at USD 80.44, and closed near the low, which signals strong selling pressure.

Wayfair User And Order Highlights

• According to s24.q4cdn.com, Wayfair reported 21.3 million active users as of December 31, 2025, representing a 0.5% year-over-year decline.
• Trailing twelve-month (LTM) net revenue per active user was USD 586, up 5.6% year over year.
• LTM orders per user were 1.88 in Q4 2025.
• Wayfair delivered 11.1 million orders, up 3.7% year over year.
• Repeat users accounted for 79.1% of total orders delivered.
• Repeat users placed 8.8 million orders in Q4 2025, up 3.5% year over year.
• Moreover, the average order value accounted for USD 301.
• 64.9% of total orders delivered were placed via a mobile device.

Wayfair Website Traffic Analyses (January, 2026)

• Wayfair.com website offers products from about 5,000 brands, including furniture, lighting, cookware, and other home essentials.
• Wayfair.com ranked #320 globally by website traffic, which reflects a strong worldwide reach.
• Over the last three months, the website’s global rank improved from #339 to #320.
• In the United States, Wayfair.com ranked #81 overall.
• Wayfair.com recorded an estimated 99.5 million total visits.
• Website traffic increased by 7.6% compared to the prior month, and the bounce rate accounted for 41.89%.
• Visitors viewed an average of 5.65 pages per visit and spent an average of 00:05:16 per session.

By Country

(Source: similarweb.com)

• The United States accounted for the most desktop traffic, with 97.03% of visits, up by 2.59% from last month.
• Canada was the second-largest source, contributing 0.66% of desktop traffic, followed by the United Kingdom at 0.33%, China at 0.21%, and India at 0.17%.
• All other countries combined accounted for 1.61% of desktop traffic.

By Demographics

(Reference: similarweb.com)

• Wayfair.com’s audience is mostly female, with 65.93% of visitors female and 34.07% male.
• The largest age group visiting wayfair.com is 55-64 years old, representing 20.87% of visitors.
• Wayfair’s audience is led by ages 25-34 (20.73%) and 45-54 (20.14%), followed by 35-44 (18.84%) and 65+ (12.98%), while 18-24 is the smallest segment at 6.44%.

By Top Sources

• According to Semrush, Direct drove 46.45% of visits to wayfair.com, down 6.03% from the prior period.
• Google Paid (google.com) generated 22.78% of visits (up 2.93%), Pinterest.com contributed 3.58%(up 14.07%), and mail.google.com delivered 1.99% (down 2.92%).

Top Destination

• Google.com was the second-most-visited site, capturing 10.45% of exits, down 14.92%.
• After leaving wayfair.com, visitors most often went to Wfcdn.com (9.35%, down 5.88%), Amazon.com (5.46%, up 2.8%), Homedepot.com (2.86%, up 104.36%), and FedEx.com (2.33%, down 26.61%).

Wayfair Business Model Statistics

• Wayfair earns revenue by selling home goods online and works with 20,000+ suppliers.
• Its fulfilment is mainly drop-ship, with many orders shipped directly by suppliers, while more volume moves through CastleGate and the Wayfair Delivery Network.
• Wayfair offsets costs through supplier services, including media/merchandising and logistics service fees, which reduce fulfilment expenses.

Conclusion

Wayfair has strong growth potential, but it also carries a higher risk because its sales depend on the housing market and how much people choose to spend. The good news is that Wayfair is cutting costs, improving its operations, and trying to turn more shoppers into repeat customers without spending as much on ads.

The big question is whether these changes can help Wayfair make steady profits, even when demand slows down, and the market gets tougher.

FAQ