AI In Marketing Statistics By Usage and Facts (2026)

Introduction

AI in Marketing Statistics: Today, AI is playing a larger role in marketing because it can process large volumes of customer data in minutes. This helps brands identify actionable insights. Instead of depending only on simple averages and basic math, marketers can use AI to notice trends, guess what customers may do next, and understand a customer’s value over time. In managing everyday marketing work, AI plays an effective role by segmenting audiences, ranking leads by priority, and recommending appropriate ads or deals for different people. For measuring performance, AI allows for cleaning up messy data, spotting sudden changes, and improving A/B tests as new results emerge.

This article on AI in Marketing Statistics includes several current analyses and insights that will help you better understand the market.

Editor’s Choice

1. According to Market.Us, the global AI in Marketing market will reach USD 32 billion by the end of 2025, up from USD 25 billion in 2024.
2. As of 2025, the AI Marketing breakdown showed Generative AI Investments (20.3%) as the largest share.
3. In recent years, around 35% of businesses have already been using AI.
4. The AI marketing field could grow by 494% by 2032, and AI could add USD 15.7 trillion to the global economy by 2030.
5. Marketers most often use AI to optimise content, such as SEO and email campaigns (51%), and to create content, including slides, blog posts, social media, and emails (50%).
6. Businesses use AI for marketing, with writing tools leading at 55% and SEO data tools close behind at 54%.
7. bluetree. Digital reports that 72% of companies use AI in some form, and that in 2025, about 65% use generative AI regularly.
8. 84% of marketers claimed AI is most useful for SEO writing.
9. Fitsmallbusiness.com reports that 75% of marketers prefer ChatGPT to other AI tools.
10. In 2025, in B2B marketing, 29% currently use AI, 32% plan to use it, and 39% do not use it or have no plans to use it.
11. According to BusinessDasher.com, in some industries, AI-powered campaigns increased open rates by up to 41%.
12. Many marketers had already used AI to create content, with 44.4% reporting adoption.
13. Overall, 83% of owners find AI useful.
14. A SurveyMonkey study shows that 69% of marketing professionals were excited about AI and how it may shape their work in 2024.
15. Approximately 50% of marketers expect their results to improve in 2025.

AI In Marketing Breakdown Statistics

(Reference: amraandelma.com)

• As of 2025, the AI Marketing breakdown showed Generative AI Investments (20.3%) accounted for the largest share, followed by AI Adoption (19.4%) and Enhanced Personalisation (19.4%).
• The remaining areas were Efficiency Improvements (11.5%), Content Creation Usage (11.0%), Revenue Growth (10.1%), and Market Growth (CAGR) (8.4%).

General Statistics On AI In Marketing

• According to Market.Us, about 50% of marketers reported that poor AI adoption is holding them back.
• Influencer Marketing Hub also shows that only 4% have built it into their daily work.
• Meanwhile, 23% of firms use AI, and 29% use it for natural language tasks.
• By 2028, AI marketing tools will reach approximately USD 65 billion in value.
• A report published by Tidio further projects that AI marketing will reach USD 217.4 billion by 2034.
• Today, 51% of companies use AI tools to improve content for email campaigns and SEO, and 65% report better SEO performance.
• Approximately 75% of companies believe AI in marketing will enhance jobs rather than replace them.
• Some teams reported total sales of USD 214,000, while 81% of digital marketers say AI boosts brand awareness and sales.
• Still, 70% lack training in gen AI, even though 69% feel hopeful about AI’s impact on their roles, and 83% say AI frees up time for more meaningful work.
• For day-to-day tasks, 90% of digital marketers use AI.
• Meanwhile, 65% of companies stated that SEO results better when using AI.

(Source: futurismtechnologies.com)

• In recent years, around 35% of businesses have already been using AI.
• Followed by 91% of Fortune 1000 firms increasing AI investment, 77% using AI for marketing automation, and 42% cutting costs, adoption is rising but still uneven.
• A report from Fitsmallbusiness.com stated that nearly 98% of marketers use AI in some form, yet only 23% of small businesses have fully adopted it.
• Moreover, 71% of marketers reported having no AI policies.
• As of 2024, around 90% plan to raise AI spending.
• Only 2 in 3 marketers already have a clear AI strategy.

AI In Marketing Market Analysis

(Source: sp-ao.shortpixel.ai)

• The global AI in Marketing market will reach USD 32 billion by the end of 2025, up from USD 25 billion in 2024.
• In the coming years, the market size is estimated to reach USD 41 billion in 2026, followed by USD 52 billion (2027), USD 65 billion (2028), USD 83 billion (2029), USD 105 billion (2030), USD 133 billion (2031), USD 169 billion (2032), and USD 214 billion (2033).
• The market is projected to grow at a CAGR of 26.7% from 2025 to 2033.

AI In Marketing Statistics By ROI From GenAI Investments

By Top Work Tasks Using AI Tools

(Reference: tidio.com)

• Marketers most often use AI to optimise content, such as SEO and email campaigns (51%), and to create content, including slides, blog posts, social media, and emails (50%).
• AI is also used for brainstorming content (45%), automating tasks and processes (43%), and analysing data for insights (41%).
• For research, AI use is 40%, whereas only 1% report using AI for other tasks.

By Most Adopted AI Tools in Businesses

(Source: tidio.com)

• Businesses use AI for marketing, with writing tools leading at 55% and SEO data tools close behind at 54%.
• Meanwhile, image generators are used by 53%, and video generators by 52%.
• Adoption is much lower for audio generators (22%), while other tools account for just 2%.

By Content Quality Compared to Humans

(Reference: foundationinc.co)

• The above image states that AI-written content still trails human writing for many people.
• 42% reported that AI-generated content is slightly worse, whereas 21% reported that it is much worse.
• Another 26% consider AI-generated content similar to human work.
• On the positive side, 10% claimed it is slightly better, and only 1% said it is much better.

Businesses Use Statistics By AI In Marketing

• bluetree.digital reports that 72% of companies use AI in some form, and that in 2025, about 65% use generative AI regularly.
• In the U.S., 28% of adults report that their employer uses chat tools like ChatGPT.
• Meanwhile, 19% mention AI image makers, 30% cite AI for data analysis, 21% point to AI video tools, and 17% see AI in HR and recruiting.
• Approximately 30% of IT professionals report that co-workers use AI and automation primarily to save time.
• Separately, 22% of workers report using generative AI regularly, while 79% have at least tried it.
• Large firms are 2 times more likely to adopt AI, while 41% of small firms are developing AI strategies and 35% are funding training and reskilling efforts.

(Source: fitsmallbusiness.com)

• 84% of marketers claimed AI is most useful for SEO writing.
• More than 50% use generative AI to draft content, and 48% of small businesses primarily use AI for CRM.
• As of 2024, 53% of marketers said AI results better for data analysis.
• Over 94% of creators use AI.
• B2B marketers use chatbots (57%), invest to improve experiences (49%), and executives personalise emails (77.5%). More than 40% of social media managers use Ato generate ideas.

AI Marketing Tools Statistics

• Fitsmallbusiness.com reports that 75% of marketers prefer ChatGPT to other AI tools.
• In AI design, Canva ranks first, holding a 14.86% market share.
• For AI image generators, Midjourney leads with a 26.8% share.

Top Searched AI Marketing Tools

(Source: prod.website-files.com)

• In the fourth quarter of 2025, the top three most-searched AImarketing tools by search volume were Ahrefs Backlink Checker (6,600), Brightlocal (6,200), and Brightedge (5,800).
• Followed by Search Atlas (5500), Frase (5000), Surfer SEO (4600), and Seona AI (1100).

AI In B2B Marketing Statistics

• AI was seen as useful by 64% of B2B marketers, yet only 29% were using it in 2024, while another 32% planned to adopt it within the next two years.
• The revenue effect also looked strong: 63% linked AI to higher earnings, and 53% expected improved marketing results and more revenue.
• 26% of U.S. B2B marketers said lead volumes rose by 10%-20% after adding them, and 99% believed AI chatbots improved lead conversion.

(Source: businessdasher.com)

• As of 2025, in B2B marketing, 29% currently use AI, 32% plan to use it, and 39% do not use it or have no plans to use it.
• By 2025, 75% of B2B sales organisations were expected to use both AI and traditional sales tools.
• Investment was increasing as well, with 27% planning to make major AI investments.

AI In Email Marketing Statistics

• According to BusinessDasher.com, in some industries, AI-powered campaigns increased open rates by up to 41%.
• When marketers used AI to personalise emails, revenue climbed 41%, and click-through rate grew 13.44%.
• Around 63% of marketers relied on AI tools for email marketing.
• Senders using AI recorded an average order value of USD 145.08, compared with USD 138.00 for those without AI.
• AI-written subject lines lifted email open rates by 5% to 10%.
• AI-made newsletters were 50% more effective, and 51% of marketers believed AI email marketing outperformed traditional methods.

AI In Content Marketing Statistics

• Many marketers had already used AI to create content, with 44.4% reporting adoption.
• Using AI in businesses has increased in click-through rate by 130%.
• Followed by 71% (relied on AI to brainstorm ideas), 47% (used it to draft copy), 40% (used it to develop strategy), 82% (AI writing matched human output), 49% (found it clear and readable), and 43% (noted faster production).

AI Impact on Marketing Statistics

• By 2024, AI can increase marketing output by 40%.
• Meanwhile, 52% of marketers cited AI’s smoother, faster workflows as their top advantage.
• Among small business owners, 69% say AI lowers costs.
• Firms that put money into AI can gain up to 15% more revenue. Still, 40% fear job losses by 2026.
• Overall, 83% of owners find AI useful.

Importance of AI In The Workfield

(Source: foundationinc.co)

• Several mixed views have been observed regarding AI’s importance at work: 7% said it was not at all important, and 19% said it was slightly important.
• Furthermore, other important ratings for AI were 33% (moderately important), 32% (very important), and 9% (extremely important).

AI in Marketing Statistics by Customer Experience Sentiment

Marketers’ Feelings About AI

(Source: smassets.net)

• A SurveyMonkey study shows that 69% of marketing professionals were excited about AI and how it may shape their work in 2024.
• At the same time, 17% felt excited, and 14% remained worried about AI’s effect on their jobs.
• Looking beyond AI, 60% are very optimistic about their industry’s future.
• Meanwhile, only 1% of marketers feel very negative about the industry’s direction.

AI Challenges Faced By Marketers

• Approximately 50% of marketers expect their results to improve in 2025.
• Meanwhile, 49% claimed that their teams may switch or upgrade tools and software.
• Another 48% expect their strategy or overall direction to shift.
• At the same time, 31% still worry about AI, primarily due to concerns about accuracy and quality.

Conclusion

AI is changing marketing by turning numbers into clear decisions. It can predict what people may want, help brands reach the right audience, and help them use budgets more wisely to achieve better results. AI tools can also create and test ads faster and tailor messages for different customers.

With large datasets, AI can track data and quickly adjust actions to optimise campaigns. When marketers combine AI and human ideas, they can achieve better, faster results while maintaining customer trust.

FAQ