Cyber Monday Statistics By Product Categories, Age, Gender, Consumer Preferences, Consumer Behaviors and Retail Trends
Maitrayee Dey
Updated · Jul 11, 2024
WHAT WE HAVE ON THIS PAGE
- Introduction
- Editor’s Choice
- General Cyber Monday Statistics
- Cyber Monday Projections
- What Flew Off the Shelves?
- Cyber Monday Sales by Product Categories
- Cyber Monday Demographics Statistics by Age
- Discount Preferences Statistics by Gender
- Product Preferences Statistics by Gender
- Cyber Monday Statistics by Consumer Preferences
- Cyber Monday Statistics by Consumer Behaviors
- Cyber Monday Spending Statistics
- Top Shopping Destination Statistics
- Shoppers Awareness Platform on Cyber Monday
- Cyber Monday Statistics by Retail Trends
- Key Performance Indicators in European Countries
- Who will be taking part in shopping this year?
- Discount Comparison Between Online and In-Store
- Cyber Monday Email Statistics
- Tips for Savvy Shoppers:
- The Future of Cyber Monday
- Conclusion
Introduction
Cyber Monday Statistics: Cyber Monday isn’t just a U.S. phenomenon. It’s become a global shopping event, with countries around the world embracing online deals and discounts. Cyber Monday sales are booming in various countries, including the United Kingdom, Canada, Australia, China, and Mexico. These nations have witnessed significant year-on-year growth in online spending during Cyber Week.
The Cyber Monday landscape is constantly evolving, and this Cyber Monday Statistics includes detailed analyses of the topic, which will guide you in understanding some exciting trends of recent years.
Editor’s Choice
- The total value of Cyber Monday sales by the end of 2024 is expected to be $13.7 billion.
- In 2023, around 200 million Americans shopped on Cyber Monday, an increase of 3.3 million from last year.
- American consumers have spent around $12.4 billion on Cyber Monday, which increased by 9.6% YoY.
- In the United States of America, buyers’ activity increased by 512% on Cyber Monday as compared to regular days.
- Among the top 50 retailers, nearly 88% offer Cyber Monday discounts, whereas in the U.S., the average discount during Cyber Week is 30% and 27% globally.
- The average American plans to spend around $500 between Black Friday and Cyber Monday.
- Globally, almost 59% of sales in Cyber Monday were generated from the smartphones segment in 2023.
- Cyber Monday Statistics further states that Buy-now-pay-later usage hit a record of $940 million in online spending in 2023, an increase of 42.5% from 2022.
- Around 66% of consumers shopped, and 46% of them spent the same amount as last year.
- 88% of American buyers on Cyber Monday preferred the Amazon platform for online shopping.
General Cyber Monday Statistics
(Source: fitsmallbusiness.com)
- As of 2024, in the United States, the average discount rate for Cyber Monday is 30%
- On November 28, 2023, Shopify merchants generated the highest sales record, resulting in $9.3 billion between Black Friday and Cyber Monday, up by 24% from the previous year.
- The price of the average cart resulted in $108.12 in 2023
- American consumers have spent around $12.4 billion on Cyber Monday, which increased by 9.6% YoY.
- In every minute, almost $15.7 million was spent on Cyber Monday at peak shopping times of 2023.
- Moreover, the initial projections have surpassed in 2023, resulting in $400 million.
- Around 61 million consumers were global purchasers of Shopify-powered brands, and the hottest product categories include apparel, accessories, health, beauty, home, and garden.
- In 2023, the top-selling countries were the United States, the United Kingdom, Canada, and Germany.
- On Cyber Monday, almost 43% of consumers purchased electronics products, which represents 2 in 5 people’s preferred electronics items.
- Cyber Monday Statistics also claimed that 79% of global shoppers purchased clothing and accessories on 2023 Cyber Monday.
Cyber Monday Projections
| Year | Date | Projected Spending (in billions) |
|---|---|---|
| 2023 | November 27 | $12.037 |
| 2024 | December 2 | $12.487 |
| 2025 | December 1 | $13.147 |
(Source: capitaloneshopping.com)
- Research published by Capital One Shopping stated that Cyber Monday spending on November 27, 2023, resulted in $12.037 billion.
- As of 2024, by December 2, the projected spending on Cyber Monday will be $12.487 billion, and by December 1, 2025, the overall spending will be $13.147 billion.
What Flew Off the Shelves?
- Electronics Bonanza: Electronics continued to be the star of the show on Cyber Monday 2023, with discounts averaging around 31% compared to 25% in 2022. This includes laptops, T.V.s, and other gadgets [source: Digital Commerce 360].
- Beyond Tech: While electronics reign supreme, other categories saw significant sales, too. Look out for deals on appliances (18% discount in 2023 vs. 16% in 2022), furniture (21% discount in 2023 vs. 8% in 2022), apparel (23% discount in 2023 vs 18% in 2022), and even sporting goods (15% discount in 2023 vs 10% in 2022) [source: Digital Commerce 360].
Cyber Monday Sales by Product Categories
- The sales of toys on Cyber Monday increased by 684% in October 2023, as compared to normal days.
- Sporting goods and Appliance products also experience sales increments of 466% and 458%, respectively.
- In addition, other product categories that saw sales jumps during Cyber Monday in 2023 were Books (439%), Jewelry (410), Electronics (391%), and Computers (372%).
- On 2023 Cyber Monday Statistics, almost 79% of global shoppers have purchased clothing and accessories.
- Other purchasing shares were 66% electronics, followed by toys (44%), health/beauty products (44%), and household appliances such as kitchen appliances, vacuums, washer/dryer units, etc (36%).
- However, 31.8% of the share came from books and pet items, including food, toys, treats, bedding, etc, which captured 29.1% of the share.
- Home interior design, such as designing products, home/washroom/bedroom accessories, etc, collectively made a share of 23.9%.
- The last two product segments, Arts and crafts and Sports and leisure, acquired 24% and 22.5% of the market, respectively.
Cyber Monday Demographics Statistics by Age
- On Cyber Monday 2023, around 66% of consumers shopped, and 46% of them spent the same amount as last year.
- 76% of Gen Z were most likely to participate in Cyber Monday shopping, followed by Gen X (71%) and Baby Boomers (46%).
- Cyber Monday Statistics show that 27% of Gen X spent more than $1,000 on Cyber Monday, while Millennials/Gen Z captured a 24% share and Baby Boomers (17%).
- 61% of Millennials or Gen Z have shopped on Cyber Monday from Target in 2023.
- While 50% of Gen X consumers purchase health and beauty products.
Discount Preferences Statistics by Gender
- As explained in Cyber Monday Statistics, in 2023, Amazon was the top retailer for Cyber Monday sales by 89% women and 87% men.
- On the other hand, for discovering Cyber Monday deals, males and females have used promo emails with 45% and 64% share, respectively.
- In 2023, 84% of women and 74% of men monitored special promos and sales for shopping.
- Cyber Monday consumers mostly preferred products in the free shipping category: women (83%) and men (73%).
- On the other hand, 70% of men and 65% of women in 2023 appear to prioritize product availability on Cyber Monday.
Product Preferences Statistics by Gender
(Reference: demandsage.com)
- 4% of men and 63.1% of women preferred buying electronics products during Cyber Monday in 2023.
- Meanwhile, in the case of clothing purchasing, females captured a higher share, 63.6%, and males, 50%.
- Furthermore, other categories statistics by male and female shoppers respectively were (32.5% and 36.9%), Sports and leisure (25.6% and 15.9%), Household appliances (25% and 28.2%), Pet items (23.1% and 24.6%), Books (21.9% and 26.7%), Health and beauty (18.8% and 39.2%), Interior home design (17.5% and 19.1%), and Fitness (16.9% and 15.7%).
Cyber Monday Statistics by Consumer Preferences
- In 2023, approximately 81% of consumers declared promotions and a sale was more important on Cyber Monday.
- Meanwhile, 80% of consumers expected free shipping of products, and 66% wanted product availability.
- Other consumer preferences on Cyber Monday were return/exchange policies (50%) and fast shipping (46%).
Cyber Monday Statistics by Consumer Behaviors
- As of 2023, the use of Buy Now, Pay Later (BNPL) has grown by 42%, while the use of buying with Prime has increased by 300%.
- The peak Cyber Monday shopping time happened between 10 and 11 pm EST.
- In 2023, Afterpay use increased by 19%, and BOPIS usage has decreased by 2.1% from 2022.
- On the other hand, online cart sizes remain 3.9% higher in 2023.
- The main reasons why people chose online shopping on Cyber Monday in 2023 were lower prices and time-saving.
- 81% of Cyber Monday consumers researched online before In-store shopping, and 80% of online orders opted for standard shipping.
- 80% of consumers, such as Gen Z and Millennials, can compare prices between different retailers.
- 70% of buyers use smartphones to check online prices during in-store shopping.
Cyber Monday Spending Statistics
(Reference: driveresearch.com)
- According to Cyber Monday Statistics, 23% of consumers have spent $1000 or above on Cyber Monday shopping in 2023.
- 22% and 18% consumers have spent around $400 to $599 and $200 to $399, respectively.
- Moreover, other users’ spending on Cyber Monday was followed by 13% (below $200), 13% ($600 to $799), 9% ($800 to $999), and 2% (0).
Top Shopping Destination Statistics
- In 2023, Cyber Monday Statistics also mentioned that Amazon, Target, and Walmart are the three top retailers to shop on Cyber Monday.
- In the United States of America, 88% of consumers preferred the Amazon platform for online shopping, while 55% and 51% of consumers shopped through Target and Walmart, respectively.
- In Cyber Week, other top shopping destinations of online shopping were Kohl’s (33%), Best Buy (30%), Macy’s (26%), Old Navy (21%), Costco (21%), Sephora (20%), and Dick’s Sporting Goods (17%).
- However, only 17% of shoppers on Cyber Monday chose local businesses to buy products in 2023.
Shoppers Awareness Platform on Cyber Monday
- According to Cyber Monday Statistics, the retailer’s website helped 64% of consumers discover several Cyber Monday deals in 2023.
- Furthermore, other ways by which shoppers became aware of Cyber Mondays were email (58%), retailer promotional social media ads (47%), word-of-mouth recommendations from family and friends (39%), online blogs/articles (33%), retailer apps/push notifications (30%), and retailer organic social media posts (21%).
Cyber Monday Statistics by Retail Trends
(Reference: techopedia.com)
- The above image describes the segment as divided into two categories: Discount Trends and Buy Now Pay Later Trends.
- According to Cyber Monday Statistics, on November 17, 2023, Cyber Monday discounts will decrease by 35%.
- Meanwhile, other shopping discounts of Cyber Monday in 2023 were followed by October (8%), October prime event (18%), 12th to 31st October (10%), 1st to 16th November (20%), and December (16%).
- On the other hand, the highest discount rates on Cyber Monday resulted in two different levels: Electronics (30%) and Furniture (19%).
- On Cyber Monday, consumers spent on the trend of buy now, pay later options, which accounted for around $782 million in revenue, which has increased from last year to $658 million in 2022.
Key Performance Indicators in European Countries
(Source: ecommercedb.com)
- In the United Kingdom and Germany, the participation rate for Cyber Week in 2023 was 48% and 48%, respectively.
- The participation rates of other European countries were France (42%), the Netherlands (41%), Austria (40%), Italy (38%), Ireland (33%), Spain (33%), and Belgium (33%).
- Average online spending per shopper in 2023 was Germany ($271.7), France ($233), Austria ($237), U.K. ($192.7), Belgium ($180.8), Italy ($172.1), Netherlands ($165.6), Ireland ($163.4), and Spain ($156.9).
- The United Kingdom made the highest number of orders in the European Union overall during Cyber Monday 2023, accounting for 3.6 orders.
- The average number of orders per shopper in other countries was Germany (3.5), France (2.6), the Netherlands (2.2), Austria (3), Italy (2.5), Ireland (2.6), Spain (2.6), and Belgium (2.1).
Who will be taking part in shopping this year?
(Reference: tidio.com)
- Cyber Statistics further mentioned that more than 80% of global people will take part in shopping on Black Friday and Cyber Monday events in 2024.
- 42% of people claimed that they would browse for all discounts, and 37.6% of people said that they had saved money, especially for this event.
- Only 10% of people are against this event or tradition, and 9% announced they are out of cash or time.
Discount Comparison Between Online and In-Store
(Source: tidio.com)
- In 2023, the best discount rates on clothing and shoes were available during Cyber Monday at online stores, offering 77%, and In-store enabled a 23% discount rate.
- Next, in Electronics products, online and offline segment discount rates were 52% and 48%, respectively.
- Other products for which discount rates were compared online and In-store were Jewelry (51% and 49%), Video games (71% and 28%), Home Kitchen (53% and 46%), Beauty and personal care (61%, and 38%), and books and music (59% and 4 0%), respectively.
Cyber Monday Email Statistics
- In 2024, it is expected that more than 12 million people are going to shop on Cyber Monday.
- The email open rate and click-through rates on Cyber Monday will typically be 15 to 20% higher than the average rate.
- 6 am to 10 am is the perfect time to send a Cyber Monday email, and personalized Cyber Monday emails will have a 15% higher open rate in 2024.
- Most Cyber Monday emails are sent to United States subscribers and have an open rate of 10% higher.
- The maximum number of emails sent to subscribers was between 25 and 34 years old, with an open rate of 15%.
- Female subscribers’ emails have captured an open rate of 10% higher than males’.
Tips for Savvy Shoppers:
- Plan Your Purchases: Make a list of items you need or want beforehand. Prioritize deals on those items to maximize your savings.
- Compare Prices: Don’t just jump on the first offer you see. Use price comparison websites and tools to ensure you’re getting the best deal.
- Beware of Fake Deals: Some deals might seem too good to be true. Be cautious of unfamiliar websites and prioritize reputable retailers.
- Read Reviews: Research products before you buy. Reading reviews from other customers can help you make informed decisions.
- Set a Budget: Stick to your budget! Cyber Monday sales can be tempting, so set a spending limit beforehand and avoid impulse purchases.
The Future of Cyber Monday
Cyber Monday is likely to continue its reign as a major shopping event. As technology advances, we can expect even more innovative ways to shop and score deals. Here are some possibilities:
- Personalized Deals: Advanced data analytics could personalize Cyber Monday deals for each shopper, offering discounts on products they’re genuinely interested in.
- Augmented Reality (A.R.): A.R. technology could be used to virtually “try on” clothes or see how furniture would look in your home before purchasing on Cyber Monday.
- Virtual Reality (V.R.): Virtual reality could take online shopping to a whole new level, allowing shoppers to enter stores virtually and browse products in a more immersive way.
Conclusion
Cyber Monday is here to stay, and with its ever-evolving landscape, it’s exciting to see how technology will further shape this online shopping extravaganza. By staying informed about trends and adopting savvy shopping habits, you can make the most of Cyber Monday and grab the best deals for the holiday season!
Sources
Maitrayee Dey
After graduating in Electrical Engineering, Maitrayee moved into writing after working in various technical roles. She specializes in technology and Artificial Intelligence and has worked as an Academic Research Analyst and Freelance Writer, focusing on education and healthcare in Australia. Writing and painting have been her passions since childhood, which led her to become a full-time writer. Maitrayee also runs a cooking YouTube channel.
