Gen Z Statistics And Facts (2025)
Maitrayee Dey
Updated · Jul 04, 2025
WHAT WE HAVE ON THIS PAGE
Introduction
Gen Z Statistics: Generation Z, with birth years from the mid-1990s to early 2010s, is developing its muscle in laying down world trends. In 2024, this generation is redefining consumer behaviour on one side, dynamic working spaces on the other, and social media and culture on the third. The Gen Z way of being and doing things is therefore critical to businesses, educators, and policymakers seeking to find relevancy in what looks like a new domain every day. This Article will show the key Gen Z statistics and its trends.
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- By 2030, Gen Z is expected to engage in nearly 20% of global spending; by 2035, they will grow to contribute a whopping US$1.8 trillion in India alone.
- More than 60% of Gen Z members say that mental health and well-being rank high on their priority list.
- From being more progressive to less religious, 34% of this generation claims to be unaffiliated with any religion. Just 27% identify themselves as white Christians, while roughly 29% regard themselves as Christians of colour.
- Among Gen Z, YouTube comes out as the most popular social platform, garnering 96% usage; at the same time, Facebook lags with roughly 40%.
- Review videos influence purchase decisions for 53% of Gen Z; over 40% use social networks to reach out to customer service.
- Almost 75% of Gen Z are open to using AI to shop online, with special preference given to personalised recommendations in fashion and home décor.
- Gen Z looks for innovation and is a trend-driven generation that favours new-age brands over legacy brands. In India, 72% of this group looks towards creators and influencers for shopping inspiration.
- Their concerns about education include high tuition fees (40%), low quality of education (35%), irrelevant curriculum (24%), and lack of practical experience (28%).
- 57% of Gen Z are using generative AI in some way or the other at work, and nearly 30% claim to use it very frequently number reveals an increase from 2024.
- Tasks supported by GenAI include content generation, designing, project management, analysis, and strategy formulation.
- Roughly 74% of Gen Z members have predicted that GenAI will spark a significant change in the way they work within a year’s time.
Gen Z General Facts
- Generation Z represents individuals born between 1997 and 2012, accounting for roughly 20% of the U.S. population.
- This generation truly knows life with the internet and social media and has also seen some major social challenges, including school shootings, protests, economic instability, and the COVID-19 pandemic.
- Compared to all future generations, Gen Z is more racially and ethnically diverse and boasts a higher percentage of graduates from high schools.
- The rates of enrollment in colleges are higher in Gen Z than in Millennials and Gen X at the same age. Yet, despite their education, some Gen-Zers are worried about their finances and whether their schools have adequately prepared them for real-world jobs.
- Mental health and personal well-being feature very high on the list of priorities for more than 60%.
- Many grapple with financial stress due to student loans and debt while yearning to work in an organisation that pays well and respects life outside work.
- Gen-Z is entering the job market at a low unemployment period and will leave any job that doesn’t meet their expectations.
- In political terms, Gen-Z is more liberal and less religious than the older generations.
- Fewer than half of them say they trust the police or the government of the U.S.
Most Used Social Media Platform By Gen Z
(Reference: statista.com)
- In September 2023, it was the most used social media platform worldwide, with 97% of respondents saying they had used it. It was especially more popular with Gen Z, with 96% of those polled in that age group also reporting usage of YouTube.
- Facebook, however, remained in use steadily in the general digital population, with about 80% saying that they still use the platform.
- Yet, it sharply lost popularity in the Gen Z population, with only around 40% of the youngsters’ survey stating interaction with Facebook, which signals that young users are drifting away from the platform.
Gen Z Total Spending In India
(Source: statista.com)
- Generation Z (1997-2012) is slowly emerging as a force in India, already accounting for nearly 40% of the population, or 377 million people.
- As the economy follows its growth trajectory, this generation is expected to outspend all others in India.
- Gen Z, according to a forecast report from Boston Consulting Group in partnership with Snapchat, is projected to account for 46% of consumer spending in India by 2035, which translates to about US$1.8 trillion, while right now Gen Z contributes about US$200 billion to the Indian consumer market, about 10%.
- Occasionally, these generation members still reside in multigenerational families where they exercise considerable influence.
- The report estimates that shared households with Gen Z influence US$860 billion of consumer spending. In particular, Gen Z is active in spending on eating out, food delivery, fashion, travel, video streaming, and entertainment outside of the home.
- Unlike older generations, Gen Z considers trends detrimental to legacy brands and is more inclined toward experimenting and trying the innovative.
- 72% of Group Z Indians say they look up to creators and influencers for inspiration while shopping, compared to just 49% of Millennials.
- Despite this growing influence, most Indian brands have not yet fully engaged or targeted Gen Z.
Gen Z Religious Affiliation
(Reference: statista.com)
- As per Prri survey report, Gen Z statistics state that previously, Generation Z, in general, had greater numbers of religiously unaffiliated persons than older generations, except for Millennials. Some 34% of Gen Zers say they have no religious affiliation, which is almost similar to Millennials at 35%.
- Contrarily, 25% of Gen Xers, 19% of baby boomers, and 15% of the Silent Generation are unaffiliated. Unlike previous generations, fewer Gen Zers identify themselves as white Christians.
- Only 27 % of Gen Zers consider themselves to be part of this group, as opposed to 31 % of Millennials and 41 % of Gen Xers. In stark contrast, a large majority of Baby Boomers (54%) and the Silent Generation (61 %) identify as white Christians.
- Nearly 29 % of Gen Zers are considered to be Christians of Colour, nearly matching the 28 % of Generation X. Millennials follow at 25 %, then Baby Boomers at 22 %, and lastly, only 16% from the Silent Generation constitute this category.
- Less than 10% of each generation identifies as non-Christian religions. Two-thirds of Gen Z can consider themselves religious, with the other half identifying with various religious groups.
- While 10% identify as white evangelicals, 9% identify as Hispanic Catholics, 8% identify as white mainline or non-evangelical Protestants, 7% identify as Black Protestants, 7% identify as white Catholics, and 6% identify as Hispanic Protestants.
- These numbers suggest that while traditional religious affiliations are on the decline, presenting considerable heterogeneity in beliefs among the Gen Zers and a surge in the diversity of their religious identities.
Importance Of Different Political Issues To Gen Z’s Vote
- For Generation Z, abortion ranks ahead of all other political issues as an important factor in choosing a candidate.
- About 42% of Gen Z are willing to vote only for someone who shares their view on the issue of abortion. This figure is slightly above that of Millennials, where 40% say so, and it is noticeably higher than in older generations; Gen X, the Baby Boomers, and the Silent Generation, with about a one-third split, or around 33-34%, feeling otherwise.
- Gun access stands as key across all generations, with almost 40% wanting to vote only for candidates who agree with them on this issue.
- Regarding LGBTQ rights, 38% of Gen Z are willing to support only those candidates sharing their views, making it the most prioritised generation when voting on this issue.
- Approaching 30% of Gen Z, Millennials, Gen Xers, and Baby Boomers endorse this approach to immigration, while the Silent Generation is a bit higher at 36%.
- Climate change also earns its name as a top concern, with 32% of Gen Z and 29% of Millennials willing to support only a candidate who shares their views, compared with just about 25% for older generations.
- The younger women are more inclined to consider abortion and LGBTQ rights when it comes to voting, as reported by Campitelli.
- 36 % of Gen Z men say that abortion is a deciding factor for them, while 48% of Gen Z women say the same; 41% of Gen Z women said that LGBTQ rights are similarly important to them compared to 36% of Gen Z men. Other issues like gun control, climate change, and immigration are a concern for Gen Z men and women equally.
Gen Z Concerns About Education
(Source: deloitte.com)
- As per the Deloitte Gen Z- Millennial Survey, Generation Z and Millennials have become increasingly disillusioned by the current higher education system, with many seeing problems with both cost and value.
- For 40% of Gen Z and 38% of Millennials, tuition is the highest problem. Although this is their main concern, the aspect of cost is only one side of the problem.
- Youngsters not only doubt that college can really prepare one for the marketplace, but about 35% of Gen Z and 37% of Millennials further doubt whether they are even getting a good quality education from it.
- Moreover, those %ages come to only somewhat less than a quarter in both categories – 24% of Gen Z and 25% of Millennials-questioning whether their curriculum is even relevant to job markets in the present day.
- Another key concern is the lack of real-world experience offered by higher education institutions. Specifically, 28 % of Gen Z and 27 % of Millennials feel that universities don’t provide enough practical experience to prepare students for careers after graduation.
- These concerns reflect a broader sense that the education system may not be keeping pace with the demands of the modern workforce.
Gen Z Online Shopping Behaviour
- Generation Z has accepted online shopping as a rather natural thing to do in everyday life. Raised with the constant presence of the internet, smartphones, and social media, shopping for Gen Z is something that goes hand in hand with technology.
- As per the Statista report, Gen Z statistics show that Gen Z will be responsible for grasping close to 20% of global spending by the year 2030, and online shopping will surely have a great share in that.
- One of the biggest differences between Gen Z and older generations in terms of shopping is social media influence: unlike older generations, Gen Zers have seen social platforms as not only a communication tool but also as a marketplace to discover and purchase products.
- Nearly half of the Gen Z population shopped via social media platforms in 2024, making them the most active generation for social commerce.
- In purchase considerations, the Gen Z consumers measured a level 8% higher than Mid-Millennials.
- Social media really does affect the whole shopping experience-from discovering a product through an influencer’s video to seeking customer support via direct messaging on Instagram or TikTok.
- 53% of Gen Z found review videos influential in their purchase decision in 2024, and over 40% of Gen Z users reached out for customer service inquiries on social.
- In addition to social media, Generation Z also welcomes AI while shopping. Coming up in 2024, nearly three-fourths of Gen Z consumers have expressed a keen interest in employing AI throughout their online shopping experiences.
- That’s more than any other group and 15 %age points higher than the overall average. Gen Z is more influenced by the sort of AI-empowered custom experience.
- For instance, they appreciate AI-powered tools to suggest fashion or home décor choices based on their personal style.
- Such customisation satisfies Gen Z’s craving for uniqueness and individuality. With this generation, e-commerce is not merely convenient: It’s a lifestyle.
- Eager for Gen Z companies striving to stay ahead and at the front of this technologically savvy, forward-looking group will have to invest in social-commerce strategies and new technologies, such as generative AI.
GenAI Tools Use By Gen Z
- The majority of Gen Z and Millennials are already using generative AI (GenAI) in their working day. In fact, 57% of Gen Z and 56% of Millennials say they use GenAI in their jobs to some extent.
- About 30% of those who use it say they do so all or most of the time, up from 26% in 2024 for Gen Z and 22% for Millennials.
- However, a large portion of the workforce has yet to take the plunge, with 26% of Gen Z and 27% of Millennials stating that they never use it at work.
- Such non-usage could stem from not needing it for their job, lacking the skills to use it, or working in companies that have not implemented the tool yet.
- The majority of Gen Z and Millennial workers expected things to change with time.
- About 74% of Gen Z and 77% of Millennials believe GenAI will greatly impact their way of working in a year. Those who are already implementing the technology are doing so in quite a few ways.
- Others use GenAI strategically for things like project management, firm strategy and ideation, risk evaluation, and even training design.
- This spread of use cases confirms that GenAI is quickly becoming a highly coveted and versatile workplace tool for the younger generations.
Conclusion
Gen Z Statistics: Generation Z stands at the forefront of the transformative era that is shaping society in many ways via its own set of views and behaviours. Their focus on diversity, tech-savviness, social responsibility, and frugality distinguishes them from prior generations. As they grow in numbers and influence, it is crucial that various stakeholders develop an understanding of Gen Z’s values and preferences if they want to effectively engage with this fast-moving community.
FAQ.
How extensive is the Gen Z population?
In 2024, Gen Z (1997–2012) is estimated at around 2.6 billion people worldwide, with roughly 68 million in the United States itself. Gen Z forms 30% of the global population, making it a cultural and economic force to reckon with.
What %age of Gen Z is online?
More than 98% of Generation Z have smartphones, spending on average from 4.5 to 6 hours online daily, mainly on social media, video, and messaging applications. The most favoured applications among Gen Z kids are TikTok, Instagram, and YouTube.
In what ways does Gen Z affect consumer spending?
Gen Z’s buying power stood at US$360 billion, either through direct purchasing or influencing family consumer decisions, especially in fashion, technology, food, and entertainment sectors.
What do work-life balance and professions mean to Generation Z?
Gen Z considers flexibility, mental well-being support, and purpose-based jobs. According to data from 2024, 72% of Gen Z workers will walk out of jobs that harm their well-being, and 43% will go for remote and hybrid working models.
How does Generation Z approach education and learning?
More than 70% of Gen-Z get online or various blended formats, which include any combination of online and a face-to-face setting. And almost 60% have completed an online course on their own time. They swear by skills-based learning, being interested in all of the digital, creative, and entrepreneurial skill sets.
Maitrayee Dey
After graduating in Electrical Engineering, Maitrayee moved into writing after working in various technical roles. She specializes in technology and Artificial Intelligence and has worked as an Academic Research Analyst and Freelance Writer, focusing on education and healthcare in Australia. Writing and painting have been her passions since childhood, which led her to become a full-time writer. Maitrayee also runs a cooking YouTube channel.
