Text‑to‑video AI Statistics By Market Size And Industries (2026)

Introduction

Text‑to‑video AI Statistics: Video generation through text is not a future-oriented idea anymore; instead, it is being done currently. This new technology is influencing multiple fields and making brands and other companies create quality videos using the latest advancements at their disposal.

This technology is growing rapidly and revolutionizing how videos are created today, as it has gone through multiple phases from experimental work to its application in media production. With the use of Generative AI, such as diffusion models and large transformers, the text-to-video conversion takes place.

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1. The global text-to-video AI market can be segmented into software and services.
2. Among them, software held the largest market revenue share of 52.5% in 2022.
3. Some 63% of marketers are currently trying out AI-generated videos as of 2025.
4. About 58% of video advertisements placed on YouTube channels are AI-generated videos.
5. On budget platforms such as Haiper AI, 5-second 720p videos cost USD 0.64, while 10-second 1080p videos created by Runway Gen-4 Standard cost from USD 0.70 to USD 1.00.
6. About 58% of automobile brands employ AI-generated videos for virtual demos and reduce expenses for showrooms by 85%.
7. Qwen 2.5 Max is trained on more than a trillion parameters and is currently beating ChatGPT, Claude, and Deepseek’s best models, plus it’s free.

General Text‑to‑video AI Statistics

• AI-based video generators cut video production time by up to 79% when compared to the traditional approach.
• Organizations claim that switching from a traditional team to text-to-video tools saves around 66% in terms of video production costs.
• More than 81% of AI-generated videos fall below 60 seconds, fitting the requirements of social media platforms like TikTok and Instagram Reels.
• Some 63% of marketers are currently trying out AI-generated videos as of 2025.
• The engagement factor for videos created by artificial intelligence, particularly personalization, is 2 to 3 times higher than regular video content.
• Text-to-video tools allow users to translate videos into more than 50 languages, accelerating global content localization.
• AI avatars feature in about 40% of corporate training videos, either as the sole speaker or alongside human trainers.
• Major platforms’ yearly growth rate in active users amounts to 3 to 5 times since 2023.
• Firms may produce up to hundreds of videos daily via automated pipelines, which would be impractical without automation.
• Approximately 35% of e-learning platforms currently use AI-generated video lessons for scaling up educational courses.
• The realism of AI-generated videos (lip-sync, animation, scene coherence) has improved by over 54% in the past two years.

Text‑to‑video AI Market Size Statistics

• The Text to Video AI market size is expected to go beyond USD 2,479.7 million by 2032 from USD 323.7 million in 2023, and it is growing at a CAGR of 26.2% from 2022 to 2032.

(Reference: market.us)

Text‑to‑video AI Market By Segmentation

• The global text-to-video AI market can be segmented into software and services.
• Among them, software held the largest market revenue share of 52.5% in 2022.
• The global text-to-video AI market can further be segmented based on organization size into large enterprises and SMEs. Here, large enterprises captured the largest market revenue share of 65% in 2022.
• North America had the largest market revenue share of 38.7% for the text-to-video AI market.
• During the forecast period, the Asia-Pacific region is expected to witness the fastest growth at a CAGR of 40%.

AI Video In Marketing Statistics

• 78% of ads on social media utilize AI-generated videos for personalized campaigns, thereby enhancing the engagement rate by 45%.
• 67% of consumers on social media platforms prefer AI-generated video recommendations over conventional recommendation systems.
• 42% of brands make use of AI-generated video analysis to improve their social media presence in real time.
• About 58% of video advertisements placed on YouTube channels are AI-generated videos.
• Almost 48% of user-generated marketing activities incorporate AI-generated videos, thereby enhancing consumer participation.
• AI-generated videos used in influencer marketing help increase the target audience reach by 42%.
• 63% of digital marketers find it necessary to have an AI-generated video in their campaign strategy for branding.
• 74% of marketing professionals depend on AI-generated video to adapt videos for different platforms.

(Source: website-files.com)

AI Video Costs and Productivity Statistics

• Businesses implementing AI-generated video tools cut average costs by about 58% compared to regular approaches.
• The implementation of AI editing technology helps video production teams raise their productivity by 47%.
• It is estimated that about 72% of small enterprises will embrace AI-generated video creation tools by 2030 because of their affordable price, making marketing budgets up to 43% less.
• Automated video transcription services save around 77% on captioning costs compared to manual services.
• Tools for video scripting with AI improve the pre-production phase by 53% in terms of productivity.
• About 66% of marketing teams see an improvement of at least 42% in campaign production time due to AI-generated video content.
• Using AI-generated virtual actors and avatars reduces talent hiring costs for brands and advertisers by about 68%.
• AI-generated video analytics help optimize video content within several hours, improving the marketing process by 62%.
• Approximately 74% of corporate training departments cut training video budgets by about 49% using AI-generated video tools.
• AI technology for background generation saves 64% of set design and location costs for film and video producers.
• At least 57% of creative agencies see an improvement of 38% in production timelines with AI-generated video tools.

(Source: website-files.com)

Text-to-video Cost Statistics

• Generation via artificial intelligence technology starts from USD 0.50-USD 30 per minute, while traditional generation starts from USD 1,000-USD 50,000 per minute, providing you with savings up to 90%.
• On budget platforms such as Haiper AI, 5-second 720p videos cost USD 0.64, while 10-second 1080p videos created by Runway Gen-4 Standard cost from USD 0.70 to USD 1.00.
• Middle-range generators will cost you from USD 0.70 to USD 2.50 per short video, and subscriptions will vary from USD 25 per month for more than 70 videos.
• In pricing via subscriptions, basic subscription plans start from USD 8-USD 12 per month (Pika, Runway Standard), while professional subscription plans vary between USD 20-USD 50 per month (Kling Pro).
• Google’s Veo 3 runs USD 30 per minute on a pay-per-use API model.
• Enterprise options like unlimited LTX Studio plans suit high-volume teams, while ChatGPT Pro with Sora access costs USD 200/month.

Industries Using AI Video Generation

• 78% of retail companies make use of AI-generated videos to feature their products and increase online sales.
• Close to 29% of hospitals and doctors employ AI-generated videos to educate patients and conduct consultations.
• About 63% of technology companies have adopted AI-generated videos to explain intricate details and improve customer experience during onboarding processes.
• About 58% of automobile brands employ AI-generated videos for virtual demos and reduce expenses for showrooms by 85%.
• Close to 77% of schools and colleges make use of AI-generated instructional videos and improve learning outcomes by 40% while also increasing the student retention rate by 60%.
• Close to 53% of real estate agencies generate AI-driven property tours and increase home viewing experience.
• 49% of banking and financial service firms utilize AI videos to explain different investment plans to customers and investors.
• 42% of retailers generate AI videos to offer personalized product recommendations to customers and boost conversions by 25%.

(Source: website-files.com)

AI Video in eCommerce and Advertising Statistics

• 82% of eCommerce sites generate product videos using AI, boosting conversion rates by 46%.
• An estimated 63% of digital advertisements on popular e-commerce sites employ AI- powered videos for personalization in real-time.
• 72% of consumers find AI-powered videos that demonstrate products more appealing than still pictures and texts.
• Interactive ads with AI-generated video get 52% more views compared to non- interactive videos on social networking sites, with the engagement rate being around 31% on average.
• Small-to-medium eCommerce businesses create promotional videos with AI, saving up to 53% on production costs.
• An estimated 54% of fashion and apparel brands are incorporating AI-powered video technology for virtual try-ons on their websites.
• About 49% of online buyers base their purchasing decisions on recommendations from AI-generated video personalization.
• About 62% of consumer electronics stores create 360-degree product videos using AI.

AI Video In Education Statistics

• 73% of online learning platforms feature AI-generated educational videos, leading to a rise in engagement rates by 41%.
• The use of AI-generated interactive training videos guarantees that workers have a 48% information retention rate compared to traditional training programs.
• Approximately 58% of educational institutions regularly employ AI-generated video material in their distance learning classes, saving considerable time during the course development process.
• Professionals involved in certification programs and online courses take advantage of AI-generated scenario-based videos, which enhance the practical application of learned skills by 67%.
• Educational organizations rely on AI-generated video assessment tools, which provide personalized feedback to learners at the end of the session.
• 49% of corporate safety training videos rely on AI-generated realistic scenarios, which leads to a 29% decline in workplace accidents.
• Teachers employ AI-generated video quizzes in class materials, accounting for 72% of all educators.

Top Text-to-video AI Tools Statistics

Qwen

(Source: Qwen.com)

• Qwen 2.5 Max is trained on more than a trillion parameters and is currently beating ChatGPT, Claude, and Deepseek’s best models, plus it’s free.

HeyGen

(Source: HeyGen.com)

• Features of the tool include pre-set templates, script writing using GPT-4, translating into more than 40 languages, creating avatars based on an image, integrating with Zapier, and an API. Pricing: Free trial, USD 29/month (or USD 2/minute), USD 149/month (or USD 5/minute).

Luma AI

(Source: Luma AI.com)

• The Luma Dream Machine is a sophisticated video creation software for AI that allows you to make high-quality videos from prompts and pictures. (Free trial, USD 29.99 monthly, USD 99.99 monthly, USD 499.99 monthly).

HiggsField

(Source: HiggsField.com)

• With Higgsfield AI, you can make professional videos with camera motion effects without wasting your time or money. (Free trial, USD 9 per month, USD 29 per month, USD 49 per month).

Kling

(Source: Kling.com)

• Kling is a premium tool for creating videos. It can create highly realistic videos that last for up to three minutes, with a resolution of 1080p. It features Text-to-video and Image + Text-to-video. It provides free 66 credits, USD 10/month for 660 credits, and a USD 5/330 credits top-up.

Text‑to‑video AI Recent Development Statistics

• Meta rolled out AI tools for marketing in 2025 that would help in creating content across multiple channels.
• The AI creates an entire set of videos and ads tailored to Meta’s platforms, such as Facebook, Instagram, and Messenger, through one input alone.
• D-ID rolled out new features in their AI-powered video creation apps in 2025, which allowed users to create avatars capable of speaking using text and pictures.
• Google Research created VideoPoet, which is a large language model for zero-shot video creation in 2023.

Conclusion

From the statistics provided above, it is evident that the AI industry in video creation is undergoing rapid development in recent times, completely revolutionizing the entire concept of digital content creation through cost reductions and increased efficiency.

This is applicable across a range of fields from marketing to education.

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