Brief Overview
Shopping Apps Statistics: Shopping apps have completely changed the way we browse, compare, and buy products, turning our smartphones into personal shopping malls that are open 24 hours a day, 7 days a week. Shopping apps have transformed from being basic digital stores to a full retail ecosystem that incorporates social networking, video streaming, and on-demand delivery all in one platform. The global shopping app market topped out at USD 64.1 billion in 2025, with shopping apps leading the charge for online retail activity. This trend doesn’t seem to be showing any signs of stopping as we move forward into 2026.
So, whether you are a retailer looking to understand consumer behaviour, this article will walk you through the most important shopping app statistics and the future of mobile retail in 2026 and beyond.
Best in the Editor’s Eye
- The shopping app market globally is forecasted to grow from USD 64.1 billion in 2025 to reach USD 189.4 billion in 2033.
- Voice commerce has become popular, and it is expected that it would generate USD 151.4 billion in 2025.
- Amazon has more than 35% of the U.S. market share, enjoying an impressive lead of 30 percentage points over Walmart.
- 50% of the global population over 14 years old will be shopping online by 2028.
- The Cosmetics app constitutes 10% of users but is responsible for generating 15% of sales.
- E-commerce session duration has dropped slightly to 9.89 minutes in H1 2025 compared to 10.23 minutes in 2024.
- North America remained the top market in the shopping application market in 2025, contributing around 38.5% of the global market revenue.
- Shein is one of the apps with the highest number of reviews in the group, with 6.23 million Play Store reviews (4.4/5 rating) and 500M+ downloads, with a 4.6/5 rating in the Apple Store.
Shopping App Trends in 2025
- Fast commerce is here to stay, with revenues predicted to hit USD 195 billion by year-end.
- Voice commerce is catching on and is expected to account for USD 151.4 billion in 2025.
- AI chatbots are developing from support into sales tools, as 80% of retailers have already begun using this technology.
- Personalization initiatives that put privacy first are being rolled out as cookie technologies fade and privacy initiatives like Apple’s App Tracking Transparency (ATT) gain traction.
- D2C brands are ramping up their efforts in mobile app development in order to establish a connection with customers and use first-party data.
Shopping App Market Share
(Source: market.us)
- The global shopping app market is projected to expand from USD 64.1 billion in 2025 to USD 189.4 billion by 2033, growing at a 14.5% CAGR due to rising smartphone adoption and e-commerce integration.
- In 2025, overall shopping app transactions grew 8% to reach nearly USD 4 trillion, with China leading the world in consumer spending.
Regional Disparity in Mobile Adoption:
- United States: Mobile shopping accounts for less than 10% of total retail sales.
- China: Nearly 30% of all retail happens on mobile, propelled by mobile-first giants like Alibaba, JD.com, and Pinduoduo.
- North America captured the largest regional market share in 2025 (38.5%), driven by advanced digital infrastructure and high consumer spending.
- Amazon commands over 35% of the U.S. market, maintaining a massive 30%-point lead over Walmart.
- The Google Play Store held 63.2% of the platform market share in 2025, supported by its extensive global user base.
- The grocery delivery segment represented 27.5% of the market in 2023, making it the largest single app category.
- Despite strong overall growth, mobile commerce faces severe conversion friction, with over 80% of mobile shopping carts abandoned before purchase.
Ecommerce Sales Growth
(Source: eMarketer)
- Global retail e-commerce sales are projected to reach USD 6.419 trillion in 2025, but annual growth will slow down to 6.8%, marking its sluggish pace since 2022.
- The growth deceleration is primarily caused by economic weakness in China along with ongoing trade-war friction.
- Despite the slowdown, e-commerce continues to take a bigger piece of the total retail pie, rising from 19.9% of global sales in 2024 to 20.5% in 2025, with steady expansion projected through 2028.
- By 2028, over 50% of the global population aged 14 and older will actively shop online.
Shopping App Revenue Statistics
- Wellness app users make up just 16% of the total customer base, yet they are responsible for generating a dominant 62% of total revenue.
- Despite representing only 7% of overall traffic, Fashion app users contribute a significant 20% of all revenue.
- The Cosmetics app accounts for 10% of all users, but this segment drives 15% of total sales.
- On average, retail and e-commerce brands generate 10% to 30% of their total online revenue via mobile apps. However, top-performing brands can see apps drive as much as 40% to 60% of their total online sales.
| Brand | Share of Users | Share of Revenue | Revenue vs Traffic |
| Wellness | 15.8% | 62.2% | Nearly 4 times higher |
| Fashion | 7.0% | 20.7% | 3 times higher |
| Cosmetics | 10.5% | 15.2% | 1.5 times higher |
Shopping App User Engagement and Retention Statistics
(Source: eMarketer)
- Marketplace apps drive the strongest engagement, capturing 60% of global sessions despite making up only 20% of installs.
- They lead in Day 0 engagement with 1.86 sessions per user.
- They boast the best Day 1 retention rate at 24.8%, significantly beating the global e-commerce average of 13%.
- Average e-commerce session lengths slightly decreased to 9.89 minutes in H1 2025, down from 10.23 minutes in 2024.
- Japan ranked as the top-performing region, recording 1.51 sessions per user on Day 0 and a 16.4% Day 1 retention rate.
- Malaysia achieved the largest retention improvement, rising from 12.6% to 14.2%.
- Brazil followed as the next-best performer in retention gains, reaching 12.6%.
Shopping App by Regions
(Source: market.us)
- In 2025, North America retained its leading position in the shopping application market, accounting for approximately 38.5% of global market revenue, equivalent to around USD 0.62 billion.
- North America’s leadership continues to reflect high smartphone penetration, mature digital-payment and logistics ecosystems, high consumer spending power, and the region’s large base of established e-commerce and retail-app platforms.
Top Shopping Apps Statistics
- Amazon maintains a strong presence with 500M+ downloads on the Play Store, holding a 4.4/5 rating from 3.73 million reviews, while its Apple App Store rating climbs higher to 4.8/5 based on 7.9 million ratings.
- Temu has rapidly amassed 100M+ downloads, earning a high 4.6/5 rating on the Play Store from 2.87 million reviews, alongside a similarly strong 4.7/5 rating on the Apple App Store.
- Shein ranks among the most reviewed apps in this group, boasting 6.23 million Play Store reviews (4.4/5 rating) and 500M+ downloads, complemented by a 4.6/5 rating on Apple’s platform.
- Walmart demonstrates excellent user satisfaction with a 4.7/5 Play Store rating (4.46 million reviews) and an even higher 4.8/5 rating on the Apple App Store, backed by 11 million ratings.
- Etsy stands out as the highest-rated app in the group, achieving 4.8/5 on the Play Store and 4.9/5 on the Apple App Store, despite having a smaller download base of 50M+ on Android.
- Zara rounds out the list with solid performance metrics, securing a 4.7/5 rating on the Play Store (548K reviews) and a 4.8/5 rating on the Apple App Store (283.1K reviews), with 50M+ Android downloads.
Recent Shopping Apps Statistics
- In March 2025, TikTok Shop expanded its social commerce features across 10 new markets, reporting that in-app purchases grew by 135% year-over-year, with beauty, fashion, and electronics emerging as the top-selling categories among its rapidly growing global user base.
- Shein reported annual revenue exceeding USD 45 billion in 2025, with its shopping app consistently ranking among the top three most downloaded retail apps globally, particularly dominating fashion commerce among users aged 18 to 34 across more than 150 countries.
- In September 2025, Shein and Reliance Retail announced a major partnership targeting the Indian market, with Shein’s shopping app recording over 10 million downloads within its first week of relaunch in India, highlighting the enormous growth potential of mobile commerce in emerging markets.
- In March 2026, Temu reported reaching 300 million global downloads since its launch, maintaining its position as one of the fastest-growing shopping apps in history, with monthly active users exceeding 120 million across North America, Europe, and Asia-Pacific markets.
The End
The shopping app market is growing at an extraordinary pace, and I have to say that the statistics really don’t lie. App-based purchases are taking over the world of online shopping, with companies making their names through app-based purchasing proving that convenience really does rule.
Looking ahead to 2026 and the years following, this trend will continue to grow even stronger, thanks to the power of AI personalization and one-click purchasing on social media.
FAQ
Temu and Amazon frequently trade the #1 spot on the U.S. Apple App Store and Google Play shopping charts, depending on daily download spikes and sales.
Amazon is the most used shopping app in the world, with over 650 million monthly active users.
On average, users spend approximately 3-4 hours per month browsing shopping apps, with heavy shoppers spending significantly more time during major sales events like Black Friday, Cyber Monday, and Amazon Prime Day. Push notifications and personalized recommendations are key drivers of repeated app engagement.
Millennials and Gen Z consumers are the most active shopping app users, collectively accounting for over 60% of total mobile commerce spending globally. These younger demographics are drawn to seamless checkout experiences, social commerce features, and exclusive app-only deals and discounts.
