Metaverse In Food Statistics By Market Size And Revenue (2026)

At a Glance

Metaverse In Food Statistics: The metaverse in food is opening up new ways for people to discover and enjoy food. Imagine visiting a virtual restaurant, exploring a 3D menu, or attending a cooking class without leaving home. These experiences are becoming possible through technologies such as virtual reality, augmented reality, and artificial intelligence. Food brands are also exploring these tools to showcase products, connect with customers, and make online shopping more engaging. For restaurants, retailers, and food manufacturers, the metaverse offers fresh opportunities to reach consumers and build stronger brand connections.

However, high development costs, privacy risks, and slow adoption could limit its growth. Regardless of these challenges, the technology may play a bigger role in the food industry in the coming years.

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1. The global metaverse in the food market was valued at USD 341.1 billion in 2025 and is expected to reach USD 368.7 billion in 2026.
2. In 2026, North America’s market is listed at USD 85.192 billion.
3. The Blockchain Food Traceability market is valued at USD 4.03 billion in 2026.
4. Over 60% of food organizations prioritize end-to-end monitoring for better product traceability and visibility.
5. Meta generated USD 64.601 billion in revenue during Q3 2026.
6. 38% of consumers interested in the metaverse were willing to purchase meals at restaurants. 
7. Over 50% of consumers favored cooking classes and virtual hangouts among top food-related metaverse experiences.
8. Nearly 90% of food and beverage manufacturers are using or planning to use AI/ML.
9. Roblox recorded 123 million daily active users in Q2 2026, representing 10% year-over-year growth.

Metaverse Revenue Outlook

• The chart projects total metaverse revenue to grow from USD 45 billion in 2022 to USD 145 billion in 2026 and USD 490 billion in 2030.
• This represents approximately 222% growth from 2022 to 2026 and 238% from 2026 to 2030.

Global Metaverse in Food Market Size

• The global metaverse in the food market was valued at USD 341.1 billion in 2025 and is expected to reach USD 368.7 billion in 2026.
• The market is projected to grow at an 8.1% CAGR through 2033, reaching USD 636 billion.

Metaverse in Food and Beverage Market Statistics

• According to a report by SkyQuest, the global metaverse in the food and beverage market is projected to reach around USD 270.3 billion by 2026.
• The market is estimated to reach USD 572.84 billion by 2033, growing at a 7.8% CAGR from 2026 to 2033.
• In 2026, North America’s market is listed at USD 85.192 billion, followed by Asia-Pacific at USD 79.107 billion.
• Europe accounts for USD 73.022 billion, Latin America for USD 66.936 billion, and the Middle East and Africa for USD 60.851 billion.
• PwC reported that 66% of executives were actively involved in the metaverse.
• Meanwhile, 82% expected related plans to become part of their business activities within 3 years.

Blockchain Food Traceability Market

• Future Market Insights reported that the Blockchain Food Traceability market is valued at USD 4.03 billion in 2026 and is projected to reach USD 69.22 billion by 2036.

• China leads growth at 44.4% CAGR, followed by India (41.1%), Germany (37.8%), Brazil (34.5%), the USA (31.3%), the UK (28%), and Japan (24.7%).
• Business-to-business solutions hold a 62% share in 2026, while meat, seafood, and eggs account for 38.2%.
• Food producers account for 11% of the market.
• Key providers include IBM Food Trust, VeChain, Dock, ANTCHaiN, TE-FOOD, Tracefood, and TraceX Technologies.

Blockchain in Agriculture and Food Supply Chain Market

• According to Market Growth Reports, the global Blockchain in Agriculture and Food Supply Chain market is expected to grow to USD 948.28 million in 2026.
• By 2035, over 45% of blockchain implementations will target traceability and supply chain visibility.
• Over 60% of food organizations prioritize end-to-end monitoring for better product traceability and visibility.
• Over 55% of major food companies are investing in blockchain upgrades across North America.
• 70% of advanced platforms are expected to integrate blockchain, IoT, and AI.
• Around 65% of consumers prefer verified product information.
• By 2035, over 12 major providers are expected to drive blockchain adoption across more than 50% of global food traceability initiatives.

Key Players in the Metaverse in the Food Market

Consumer Interest and Brand Engagement in the Food Metaverse

• According to Paytronix-PYMNTS, 38% of consumers interested in the metaverse were willing to purchase meals at restaurants. 
• Around 20% of consumers were familiar with the metaverse, while 18% had participated in it.
• Moreover, 40% of Gen Z respondents were very familiar with the metaverse, and 27% had participated in it.
• McKinsey found that over 50% of consumers favored cooking classes and virtual hangouts among top food-related metaverse experiences.
• The Chipotle campaign attracted over 24 million visits, with users spending an average of 14 minutes per experience. Rewards were offered to the first 100,000 eligible players.

Metaverse Consumer Participation in Food and Dining

• According to market.us, around 18% of consumers had participated in metaverse environments.
• At 33.6%, Millennials showed the strongest metaverse participation among the reported consumer groups.
• Among Gen Z consumers, metaverse participation stood at 27%
• Metaverse awareness reached 29.2% among consumers who preferred grab-and-go fast food.
• In comparison, 13% of traditional dine-in consumers were aware of the metaverse.

Metaverse Adoption in Food Retail

• A PYMNTS and Paytronix survey found that 18% of consumers had used the Metaverse, while 20% were familiar with it.
• Familiarity with the metaverse reached 29.2% among grab-and-go customers, compared with 13% among dine-in customers.
• Millennials had a 34% participation rate, compared with 27% for Gen Z.
• Coca-Cola expanded its digital presence by releasing another collectible from its collection of over 4,000 digital collectibles.
• Accenture research found that 83% of consumers were interested in metaverse shopping, while 42% had visited virtual retailers.
• According to a report published by the National Association of Convenience Stores, 36% of CEOs were interested in using the Metaverse to engage customers through virtual content.

AI Adoption and Smart Manufacturing Trends in the Food Industry, 2026

• Rockwell Automation reported that nearly 90% of food and beverage manufacturers are using or planning to use AI/ML, but only about 45% effectively use operational data.
• More than 40% of food and beverage leaders identify data management as a major growth barrier.
• Manufacturers expect AI to support 37% of processes in 2026, increasing to over 60% by 2030.
• Across manufacturing, 48% rank AI/ML as the most impactful smart-manufacturing capability.
• Key goals include quality (46%), cost reduction (40%), and risk reduction (36%).
• Additionally, 93% expect workforce changes, while 40% reskilled employees in the previous year.

Food Influencers in the Metaverse

• Yahoo Finance stated that Roblox recorded 123 million daily active users in Q2 2026, representing 10% year-over-year growth.
• The platform generated 29 billion engagement hours, up 5% compared with Q2 2025.
• Bookings reached USD 1.56 billion, up 8%, while Developer Exchange fees totaled USD 363 million, up 15%.
• According to socialbook.io, in March 2026, Gordon Ramsay had 40 million+ TikTok followers and 17 million+ Instagram followers.
• Gordon Ramsay’s 2023 Sandbox experience offered 2,333 avatars and three HexClad frying pans as prizes.
• Nick DiGiovanni had 25 million+ YouTube subscribers and 13 million+ TikTok followers, while Keith Lee had 17 million+ TikTok followers.
• Its 2022 Roblox campaign offered entrée codes to the first 100,000 qualifying players, 10,000 Roblox gift cards, and 1 million Robux.

Restaurant Brands’ Metaverse Initiatives Before 2026

Key Technologies Used in the Food Metaverse

• A 2026 immersive buffet study included 50 adults aged 18-65, 32 of whom were women, over 3 weeks. Researchers tested 9, 18, and 27 foods.
• The AI-in-foodtech market was forecast to grow from USD 8.58 billion in 2025 to USD 11.53 billion in 2026, at a 34.3% CAGR.
• A 2026 bakery study tested 10 products using a 3-layer system.
• It reported 24.4% shorter production time, 23% energy savings, and a 2.4-month payback period.
• Another food-manufacturing study by Springer reported 6%-8% lower energy consumption and 5% lower carbon emissions.

Final Thoughts

The metaverse offers the food industry new ways to reach customers and promote products. Through virtual stores and digital experiences, food brands can make shopping more interactive and attract new buyers. However, high costs, privacy risks, and low user interest remain key challenges.

Although the metaverse may not replace traditional food experiences, it can help businesses improve customer engagement and explore new growth opportunities as the technology develops.

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